title: [Use of social marketing to increase water consumption among school-age children in Mexico City].
abstract: OBJECTIVE
  To increase water consumption in school children in Mexico City through a social marketing intervention.
  
  
  METHODS
  Cluster quasi-experimental design. Intervention of three months in schools, including water provision and designed based on social marketing. Reported changes in attitude, knowledge and behavior were compared pre and post intervention.
  
  
  RESULTS
  Children of the intervention group (n=116) increased in 38% (171 ml) water consumption during school time, control group (n=167) decreased its consumption in 21% (140 ml) (p<0.05), according to their reported consumption. In a sub-sample reported consumption of sweetened beverages decreased 437 ml in the IG and 267 ml in the CG (p<0.05).
  
  
  CONCLUSIONS
  Social marketing and environmental modifications were effective on increasing water consumption among children, strategy that might contribute to mitigate childhood obesity.
authors.affiliation: Departamento de Nutrición de Comunidades, Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors.forename: Ángela
authors.initials: Á
authors.lastname: Carriedo
authors.affiliation: Departamento de Nutrición de Comunidades, Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors.forename: Anabelle
authors.initials: A
authors.lastname: Bonvecchio
authors.affiliation: Departamento de Nutrición de Comunidades, Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors.forename: Nancy
authors.initials: N
authors.lastname: López
authors.affiliation: Departamento de Nutrición de Comunidades, Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors.forename: Maricruz
authors.initials: M
authors.lastname: Morales
authors.affiliation: Departamento de Nutrición de Comunidades, Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors.forename: Carmen
authors.initials: C
authors.lastname: Mena
authors.affiliation: Departamento de Nutrición de Comunidades, Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors.forename: Florence L
authors.initials: FL
authors.lastname: Théodore
authors.forename: Laura
authors.initials: L
authors.lastname: Irizarry
mesh_terms: D001628:Beverages; D002648:Child; D002652:Child Behavior; D004040:Dietary Carbohydrates; D004326:Drinking; D004327:Drinking Behavior; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008297:Male; D008499:Medical Records; D008800:Mexico / Q000453:epidemiology; D063766:Pediatric Obesity / Q000453:epidemiology / Q000517:prevention & control*; D010565:Persuasive Communication; D002666:Psychology, Child; D012572:School Health Services / Q000458:organization & administration*; D040241:Social Marketing; D014505:Urban Population; D014867:Water
chemical_list: D004040:Dietary Carbohydrates; D014867:Water