title: The role of big data and advanced analytics in drug discovery, development, and commercialization.
abstract: In recent years, few ideas have captured the imagination of health-care practitioners as much as the advent of "big data" and the advanced analytical methods and technologies used to interpret it-it is a trend seen as having the potential to revolutionize biology, medicine, and health care.(1,2,3) As new types of data and tools become available, a unique opportunity is emerging for smarter and more effective discovery, development, and commercialization of innovative biopharmaceutical drugs.
authors.affiliation: McKinsey & Company, Berlin, Germany.
authors.forename: N
authors.initials: N
authors.lastname: Szlezák
authors.affiliation: McKinsey & Company, Hamburg, Germany.
authors.forename: M
authors.initials: M
authors.lastname: Evers
authors.affiliation: McKinsey & Company, New York, New York, USA.
authors.forename: J
authors.initials: J
authors.lastname: Wang
authors.affiliation: McKinsey & Company, New York, New York, USA.
authors.forename: L
authors.initials: L
authors.lastname: Pérez
mesh_terms: D003627:Data Interpretation, Statistical; D003695:Delivery of Health Care / Q000458:organization & administration*; D015195:Drug Design; D055808:Drug Discovery / Q000379:methods*; D063025:Health Information Management; D006801:Humans; D008490:Medical Informatics