title: The place of dosage form innovation and the OTC market: the price to pay.
abstract: The aims and objectives of this article are to provide a background to the innovations that are made in over the counter market and to outline the time and costs involved in these activities.
authors.affiliation: Pfizer Consumer Healthcare, 32 Dumpton Park Drive, Broadstairs, Kent CT10 1RQ, UK. Electronic address: paul.goggin@pfizer.com.
authors.forename: Paul L
authors.initials: PL
authors.lastname: Goggin
mesh_terms: D004304:Dosage Forms; D040541:Marketing; D004366:Nonprescription Drugs; D004364:Pharmaceutical Preparations / Q000008:administration & dosage
chemical_list: D004304:Dosage Forms; D004366:Nonprescription Drugs; D004364:Pharmaceutical Preparations
keywords: Dosage form innovation; OTC market; Price to pay