title: One bold move after another.
authors.forename: Denise
authors.initials: D
authors.lastname: Kolpack
authors.forename: Kimberly Wold
authors.initials: KW
authors.lastname: Janke
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans; D040541:Marketing / Q000379:methods* / Q000458:organization & administration; D009658:North Dakota; D019982:Organizational Case Studies; D011641:Public Relations