title: Service design. Brand A&E: a solution to the crisis.
authors.forename: Ian
authors.initials: I
authors.lastname: Mills
mesh_terms: D000553:Ambulatory Care; D001071:Appointments and Schedules; D057191:Capacity Building / Q000379:methods / Q000458:organization & administration / Q000592:standards; D004636:Emergency Service, Hospital / Q000458:organization & administration / Q000592:standards / Q000706:statistics & numerical data*; D058006:General Practice / Q000706:statistics & numerical data; D006297:Health Services Accessibility / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration / Q000592:standards; D012017:Referral and Consultation; D013222:State Medicine / Q000592:standards* / Q000706:statistics & numerical data; D061665:Time-to-Treatment / Q000592:standards* / Q000706:statistics & numerical data; D006113:United Kingdom