title: Health Vlogger-Viewer Interaction in Chronic Illness Management.
abstract: Health video blogs (vlogs) allow individuals with chronic illnesses to share their stories, experiences, and knowledge with the general public. Furthermore, health vlogs help in creating a connection between the vlogger and the viewers. In this work, we present a qualitative study examining the various methods that health vloggers use to establish a connection with their viewers. We found that vloggers used genres to express specific messages to their viewers while using the uniqueness of video to establish a deeper connection with their viewers. Health vloggers also explicitly sought interaction with their viewers. Based on these results, we present design implications to help facilitate and build sustainable communities for vloggers.
authors.affiliation: Biomedical and Health Informatics, University of Washington.
authors.forename: Leslie S
authors.initials: LS
authors.lastname: Liu
authors.affiliation: Department of Family Medicine, University of Washington.
authors.forename: Jina
authors.initials: J
authors.lastname: Huh
authors.affiliation: The Information School, University of Washington.
authors.forename: Tina
authors.initials: T
authors.lastname: Neogi
authors.affiliation: Microsoft Research, 1 Microsoft Way, Redmond, WA USA.
authors.forename: Kori
authors.initials: K
authors.lastname: Inkpen
authors.forename: Wanda
authors.initials: W
authors.lastname: Pratt
keywords: Health vlogs; Human Factors; YouTube; chronic illness management; communication; patient-centered; video blogging