title: Is being the first ever 'better' than being the best?
authors.affiliation: Informa Healthcare , Christchurch Court, 10-15 Newgate Street, London, EC 7AZ , UK emma.luscombe@informa.com.
authors.forename: Emma
authors.initials: E
authors.lastname: Luscombe
mesh_terms: D055808:Drug Discovery / Q000191:economics / Q000379:methods; D004345:Drug Industry / Q000191:economics / Q000379:methods; D064420:Drug-Related Side Effects and Adverse Reactions / Q000209:etiology; D006801:Humans; D062069:Inventions; D012106:Research