title: The softer side of health care. How to look less "institutional" online.
authors.forename: Anne Moss
authors.initials: AM
authors.lastname: Rogers
mesh_terms: D003405:Creativity; D004644:Emotions; D006801:Humans; D020407:Internet / Q000458:organization & administration* / Q000592:standards; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards