title: African-American patients' preferences for a health center campaign promoting HIV testing: an exploratory study and future directions.
abstract: OBJECTIVE
  In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing.
  
  
  METHODS
  In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign.
  
  
  RESULTS
  Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me."
  
  
  CONCLUSIONS
  The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
authors.affiliation: Department of Medicine, Section of Infectious Diseases, Baylor College of Medicine, Health Decision-Making and Communication Program, Houston VA Health Services Research and Development Center of Excellence, Michael E. Debakey VA Medical Center, Houston, TX, USA monishaa@bcm.edu.
authors.forename: Monisha
authors.initials: M
authors.lastname: Arya
authors.affiliation: Northwestern University Feinberg School of Medicine, Chicago, IL, USA.
authors.forename: Michael A
authors.initials: MA
authors.lastname: Kallen
authors.affiliation: Baylor College of Medicine and Houston VA Health Services Research and Development Center of Excellence, Michael E. Debakey VA Medical Center, Houston, TX, USA.
authors.forename: Richard L
authors.initials: RL
authors.lastname: Street
authors.affiliation: Harvard University School of Public Health, Boston, MA, USA.
authors.forename: Kasisomayajula
authors.initials: K
authors.lastname: Viswanath
authors.affiliation: Baylor College of Medicine and Houston VA Health Services Research and Development Center of Excellence, Michael E. Debakey VA Medical Center, Houston, TX, USA.
authors.forename: Thomas P
authors.initials: TP
authors.lastname: Giordano
mesh_terms: D000293:Adolescent; D000328:Adult; D001741:Black or African American / Q000523:psychology*; D005260:Female; D015658:HIV Infections / Q000175:diagnosis / Q000208:ethnology / Q000523:psychology*; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D008403:Mass Screening / Q000458:organization & administration*; D008875:Middle Aged; D057240:Patient Preference / Q000208:ethnology*; D055815:Young Adult
keywords: African American; HIV testing; media campaigns
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