title: Content is king and connections are queen but patient experiences rule. A digital prescription for adopting a customer-obsessed approach to marketing.
authors.forename: Brad
authors.initials: B
authors.lastname: Messinger
mesh_terms: D003258:Consumer Behavior; D054626:Consumer Health Information / Q000379:methods* / Q000592:standards / Q000639:trends; D003657:Decision Making; D006801:Humans; D033181:Information Dissemination / Q000379:methods; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards; D011209:Power, Psychological; D061108:Social Media