title: Influencer marketing. How word-of-mouth marketing can strengthen your organization's brand.
authors.forename: Rhoda
authors.initials: R
authors.lastname: Weiss
mesh_terms: D003142:Communication; D003258:Consumer Behavior; D054626:Consumer Health Information / Q000379:methods*; D006801:Humans; D033181:Information Dissemination / Q000379:methods; D020407:Internet; D007398:Interpersonal Relations; D008389:Marketing of Health Services / Q000379:methods*; D061108:Social Media