title: Let the gamification begin.
authors.forename: Lauren
authors.initials: L
authors.lastname: Drell
mesh_terms: D054626:Consumer Health Information / Q000379:methods* / Q000639:trends; D004345:Drug Industry / Q000191:economics / Q000458:organization & administration*; D005716:Game Theory; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D010593:Pharmaceutical Services / Q000191:economics / Q000458:organization & administration*; D018910:Video Games