title: Adult smokers' responses to "corrective statements" regarding tobacco industry deception.
abstract: BACKGROUND
  To inform consumers, U.S. Federal Courts have ordered the tobacco industry to disseminate "corrective statements" (CSs) about their deception regarding five topics: smoker health effects, nonsmoker health effects, cigarette addictiveness, design of cigarettes to increase addiction, and relative safety of light cigarettes.
  
  
  OBJECTIVE
  To determine how smokers from diverse backgrounds respond to the final, court-mandated wording of these CSs.
  
  
  METHODS
  Data were analyzed from an online consumer panel of 1,404 adult smokers who evaluated one of five CS topics (n=280-281) by reporting novelty, relevance, anger at the industry, and motivation to quit because of the CS. Logistic and linear regression models assessed main and interactive effects of race/ethnicity, gender, education, and CS topic on these responses. Data were collected in January 2013 and analyzed in March 2013.
  
  
  RESULTS
  Thirty percent to 54% of participants reported that each CS provided novel information, and novelty was associated with greater relevance, anger at the industry, and motivation to quit because of the message. African Americans and Latinos were more likely than non-Hispanic whites to report that CSs were novel, and they had stronger responses to CSs across all indicators. Compared to men, women reported that CSs were more relevant and motivated them to quit.
  
  
  CONCLUSIONS
  This study suggests that smokers would value and respond to CSs, particularly smokers from groups that suffer from tobacco-related health disparities.
authors.affiliation: Department of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina.
authors.forename: Christy L
authors.initials: CL
authors.lastname: Kollath-Cattano
authors.affiliation: Center for Population Health Research, National Institute of Public Health, Cuernavaca, Mexico.
authors.forename: Erika N
authors.initials: EN
authors.lastname: Abad-Vivero
authors.affiliation: Department of Health Promotion, Education, and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina; Center for Population Health Research, National Institute of Public Health, Cuernavaca, Mexico. Electronic address: thrasher@sc.edu.
authors.forename: James F
authors.initials: JF
authors.lastname: Thrasher
authors.affiliation: Department of Health Behavior, Roswell Park Cancer Institute, Buffalo, New York.
authors.forename: Maansi
authors.initials: M
authors.lastname: Bansal-Travers
authors.affiliation: Department of Health Behavior, Roswell Park Cancer Institute, Buffalo, New York.
authors.forename: Richard J
authors.initials: RJ
authors.lastname: O'Connor
authors.affiliation: Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia.
authors.forename: Dean M
authors.initials: DM
authors.lastname: Krugman
authors.affiliation: Department of Behavioral Sciences and Health Education, Emory University Rollins School of Public Health, Atlanta, Georgia.
authors.forename: Carla J
authors.initials: CJ
authors.lastname: Berg
authors.affiliation: Department of Epidemiology & Biostatistics, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina.
authors.forename: James W
authors.initials: JW
authors.lastname: Hardin
mesh_terms: D000293:Adolescent; D000328:Adult; D001741:Black or African American / Q000706:statistics & numerical data; D000786:Anger; D001294:Attitude to Health; D003625:Data Collection; D008192:Deception; D005260:Female; D006630:Hispanic or Latino / Q000706:statistics & numerical data; D006801:Humans; D016014:Linear Models; D016015:Logistic Models; D008297:Male; D008875:Middle Aged; D009042:Motivation; D012737:Sex Factors; D012907:Smoking / Q000009:adverse effects / Q000523:psychology*; D016540:Smoking Cessation / Q000523:psychology; D019460:Tobacco Industry / Q000331:legislation & jurisprudence / Q000592:standards*; D062789:Tobacco Products / Q000009:adverse effects*; D014481:United States; D044465:White People / Q000706:statistics & numerical data; D055815:Young Adult
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