title: The next generation. New models for earned, owned and paid media.
authors.forename: Lauren
authors.initials: L
authors.lastname: Drell
mesh_terms: D054626:Consumer Health Information / Q000379:methods / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends*; D061108:Social Media / Q000706:statistics & numerical data / Q000639:trends*; D013685:Telecommunications / Q000706:statistics & numerical data / Q000639:trends*