title: How to help gastroenterology patients help themselves: leveraging insights from behavioral economics.
authors.affiliation: Division of Gastroenterology, Perelman School of Medicine, University of Pennsylvania, Philadelphia, Pennsylvania; Penn Medicine Center for Health Care Innovation, Philadelphia, Pennsylvania; Center for Health Incentives and Behavioral Economics, Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia, Pennsylvania. Electronic address: shivan.mehta@uphs.upenn.edu.
authors.forename: Shivan J
authors.initials: SJ
authors.lastname: Mehta
authors.affiliation: Penn Medicine Center for Health Care Innovation, Philadelphia, Pennsylvania; Center for Health Incentives and Behavioral Economics, Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia, Pennsylvania; Center for Health Equity Research and Promotion, Philadelphia VA Medical Center, Philadelphia, Pennsylvania.
authors.forename: David A
authors.initials: DA
authors.lastname: Asch
mesh_terms: D001471:Barrett Esophagus / Q000175:diagnosis* / Q000628:therapy*; D015179:Colorectal Neoplasms / Q000175:diagnosis* / Q000628:therapy*; D055088:Early Detection of Cancer / Q000191:economics / Q000379:methods*; D060909:Economics, Behavioral; D005762:Gastroenterology / Q000191:economics / Q000379:methods*; D017048:Health Care Costs; D006801:Humans