"Take time. Save lives. Clean hands protect." A comparison of two hand hygiene health promotion posters.
Two posters were designed to encourage hospital staff hand hygiene. One focused on broad benefits of hand hygiene to patients and staff, and the other highlighted hand hygiene as a long-known measure to infection control. The former was better received in terms of attention, likability, and potential to promote hand hygiene. A third-person effect, the perception of stronger impact of communication messages on others, was observed. Implications on health promotion message design were discussed.
Department of Advertising, The University of Texas at Austin, Austin, TX; The University of Texas Health Science Center at Houston School of Public Health, Houston, TX. Electronic address: mackert@utexas.edu.
Michael
M
Mackert
Department of Advertising, The University of Texas at Austin, Austin, TX.
Allison
A
Lazard
Department of Advertising, The University of Texas at Austin, Austin, TX; Department of Kinesiology and Health Education, The University of Texas at Austin, Austin, TX.
Sara
S
Champlin
Department of Advertising, The University of Texas at Austin, Austin, TX.
Ming-Ching
MC
Liang
Department of Advertising, The University of Texas at Austin, Austin, TX.
Amanda
A
Mabry
Prevention and Management Associates, Inc, Houston, TX.
Stephanie
S
Stroever
Department of Advertising, The University of Texas at Austin, Austin, TX.
Marie
M
Guadagno
University Medical Center Brackenridge, Seton Healthcare Family, Austin, TX.
Lynda
L
Watkins
D001291:Attitude of Health Personnel; D001521:Behavior Therapy / Q000379:methods*; D063373:Hand Hygiene / Q000379:methods* / Q000592:standards*; D006282:Health Personnel; D006293:Health Promotion / Q000379:methods*; D006761:Hospitals; D006801:Humans
Hand washing; Health campaign; Hospital