Selfish goals must compete for the common currency of reward.
Selfish Goal Theory is compatible with a behaviorally based theory that recognizes mental processes as behaviors. Both envision choices as made by the competition of purposive processes, which are autonomous in that they are not coordinated by an agentic "self." However, the survival of mental processes - termed "goals" or "interests," respectively - depends on a well-documented active mechanism: reward.
School of Economics, University of Cape Town, Rondebosch 7701, South Africa. http://www.picoeconomics.org.
George
G
Ainslie
D001519:Behavior / Q000502:physiology*; D005260:Female; D006040:Goals; D006801:Humans; D007600:Judgment / Q000502:physiology*; D009042:Motivation / Q000502:physiology*