The conscious roots of selfless, unconscious goals.
We counter Huang & Bargh's (H&B's) metaphoric description of the unconscious, selfish goal on three points. First, we argue, unconscious goals are rooted in conscious choices related to well-being. Second, unconscious goal pursuit occurs through early-stage orienting mechanisms that promote individuals' well-being. Third, unconscious goals work selflessly, resulting in their own demise.
Department of Psychology, Lehigh University, Bethlehem, PA 18015. gbm@lehigh.edu http://psychology.cas2.lehigh.edu/content/gbm4.
Gordon B
GB
Moskowitz
Psychology Department, New York University, New York, NY 10003. emilybalcetis@nyu.edu http://www.psych.nyu.edu/balcetis/
Emily
E
Balcetis
D001519:Behavior / Q000502:physiology*; D005260:Female; D006040:Goals; D006801:Humans; D007600:Judgment / Q000502:physiology*; D009042:Motivation / Q000502:physiology*