The motivational self is more than the sum of its goals.
I present evidence in favor of an overarching motivational self: a mental function that regulates expression of multiple goals. Goals often conflict with each other, and the role of a motivational self is to consciously or unconsciously prioritize pursuit of these goals. When observing inconsistency in expression of goals, it is therefore useful to consider whether the motivational self is attempting to balance between conflicting goals or if such inconsistency results from temporary self-control weakness.
Booth School of Business, University of Chicago, Chicago, IL 60637. ayelet.fishbach@chicagobooth.edu http://faculty.chicagobooth.edu/ayelet.fishbach/research/
Ayelet
A
Fishbach
D001519:Behavior / Q000502:physiology*; D005260:Female; D006040:Goals; D006801:Humans; D007600:Judgment / Q000502:physiology*; D009042:Motivation / Q000502:physiology*