Tag, you're it: affect tagging promotes goal formation and selection.
Building upon Huang & Bargh's (H&B's) theory, we propose a complementary view that goal formation and selection are both supported by affect. We suggest that goals may form when affect "tags" discrete behaviors and their outcomes. Further, we propose that goal-associated affect may help guide selection between competing goals, for example, in the case of short-term and long-term goals.
Brain, Mind, and Behavior Unit, California National Primate Research Center, University of California, Davis, Davis, CA 95616. eblissmoreau@ucdavis.edu http://www.elizablissmoreau.com.
Eliza
E
Bliss-Moreau
School of Psychology, University of New South Wales, Sydney NSW 2052, Australia. lwilliams@unsw.edu.au http://www.williamssocialemotionslab.com.
Lisa A
LA
Williams
D001519:Behavior / Q000502:physiology*; D005260:Female; D006040:Goals; D006801:Humans; D007600:Judgment / Q000502:physiology*; D009042:Motivation / Q000502:physiology*