Cui bono? Selfish goals need to pay their way.
The target article falls short of explaining the phenomena, including motivational conflict, that it sets out to. The two main reasons for this are: (1) It is unclear in what sense goals are "selfish"; (2) We need an account of how selfish goals motivate people. If selfish goals are not in the replication business, then what is in it for them? And if they do not offer people something that they want, how do they ever influence what people do?
Philosophy, University of KwaZulu-Natal, Durban, 4041, South Africa. spurrett@ukzn.ac.za http://ukzn.academia.edu/DavidSpurrett.
David
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Spurrett
D001519:Behavior / Q000502:physiology*; D005260:Female; D006040:Goals; D006801:Humans; D007600:Judgment / Q000502:physiology*; D009042:Motivation / Q000502:physiology*