What's in a goal? The role of motivational relevance in cognition and action.
We argue that it is possible to go beyond the "selfish goal" metaphor and make an even stronger case for the role of unconscious motivation in cognition and action. Through the relevance of a representation (ROAR) framework, we describe how not only value motivation, which relates to "selfish goals," but also truth motivation and control motivation impact cognition and action.
Department of Psychology, University of Haifa, Mount Carmel, Haifa 31905, Israel. beitam@psy.haifa.ac.il http://hevra.haifa.ac.il/~psy/index.php/en/faculty?id=88.
Baruch
B
Eitam
Department of Psychology, Columbia University, New York, NY 10027. tory@psych.columbia.edu http://www.columbia.edu/cu/psychology/indiv_pages/higgins.html.
E Tory
ET
Higgins
D001519:Behavior / Q000502:physiology*; D005260:Female; D006040:Goals; D006801:Humans; D007600:Judgment / Q000502:physiology*; D009042:Motivation / Q000502:physiology*