Awareness to action through multi-channel advocacy for effective tobacco control in India: a case study from Bihar.
Developing a synergistic relationship between the government machinery and civil society is crucial for advancing the tobacco control movement in India. With diverse patterns of tobacco use and far reach of the tobacco industry, stringent enforcement mechanisms along with innovative and culturally appropriate advocacy efforts are imperative. In this paper, we evaluate multi- level tobacco control interventions undertaken in the Indian state of Bihar and the subsequent success achieved in strengthening government-non-government partnerships and commitment towards tobacco control in the state. Our experience shows that sustained advocacy at the policy and grassroots levels, along with willingness of the administrative machinery, can present result- oriented tobacco control initiatives at the state and grassroots levels.
HRIDAY (Health Related Information Dissemination Amongst Youth), New Delhi and Public Health Foundation of India (PHFI), New Delhi, India.
Amit
A
Yadav
State Health Society Bihar, Government of Bihar, Patna, Bihar, India.
Sanjay
S
Kumar
HRIDAY (Health Related Information Dissemination Amongst Youth), New Delhi, India.
Manjusha
M
Chaterjee
HRIDAY (Health Related Information Dissemination Amongst Youth), New Delhi, India.
Nikunj
N
Sharma
HRIDAY (Health Related Information Dissemination Amongst Youth), New Delhi, India.
Radhika
R
Shrivastav
HRIDAY (Health Related Information Dissemination Amongst Youth), New Delhi, India.
Abhinav
A
Bassi
SEEDS (Socio Economic and Educational Development Society), Patna, Bihar, India.
Deepak
D
Mishra
HRIDAY (Health Related Information Dissemination Amongst Youth), New Delhi and Public Health Foundation of India (PHFI), New Delhi, India.
Monika
M
Arora
D057191:Capacity Building; D006291:Health Policy; D006293:Health Promotion; D006801:Humans; D007194:India; D035846:Law Enforcement; D008402:Mass Media; D020380:Needs Assessment; D016730:Program Development; D055818:Public-Private Sector Partnerships; D064424:Tobacco Use / Q000331:legislation & jurisprudence / Q000517:prevention & control*