Selfish goals serve more fundamental social and biological goals.
Proximate selfish goals reflect the machinations of more fundamental goals such as self-protection and reproduction. Evolutionary life history theory allows us to make predictions about which goals are prioritized over others, which stimuli release which goals, and how the stages of cognitive processing are selectively influenced to better achieve the aims of those goals.
Cognitive Science and Engineering Unit, Arizona State University, Tempe, AZ 85201. vaughn.becker@asu.edu http://www.public.asu.edu/~loids/
D Vaughn
DV
Becker
Department of Psychology, Arizona State University, Tempe, AZ 85201. douglas.kenrick@asu.edu http://douglaskenrick.faculty.asu.edu/
Douglas T
DT
Kenrick
D001519:Behavior / Q000502:physiology*; D005260:Female; D006040:Goals; D006801:Humans; D007600:Judgment / Q000502:physiology*; D009042:Motivation / Q000502:physiology*