title: Direct-to-Consumer Advertising: Implications for the Pharmacist and Other Health Professionals.
abstract: Direct-to-consumer advertising of prescription-only medications is big business for pharmaceutical manufacturers and has altered the relationship between patients and health professionals. Seeing promotional messages from the manufacturer of a pharmaceutical can have both positive and negative impacts. These are discussed along with current efforts to control activities in this area as well as possible future developments.
authors.affiliation: University of Kentucky College of Pharmacy, Lexington, KY, USA.
authors.forename: Kathleen E
authors.initials: KE
authors.lastname: Monson
authors.affiliation: University of Kentucky College of Pharmacy, Lexington, KY, USA jfink@uky.edu.
authors.forename: Joseph L
authors.initials: JL
authors.lastname: Fink
keywords: advertising; consumer; promotional activities