title: Commentary on Sims et al. (2014) and Langley et al. (2014): mass media campaigns require adequate and sustained funding to change population health behaviours.
authors.affiliation: Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia.
authors.forename: Sarah
authors.initials: S
authors.lastname: Durkin
authors.forename: Melanie
authors.initials: M
authors.lastname: Wakefield
mesh_terms: D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D012907:Smoking / Q000453:epidemiology*; D016540:Smoking Cessation / Q000706:statistics & numerical data*; D000074606:Smoking Prevention; D012944:Social Support
keywords: Campaigns; cessation; duration; funding; health behavior change; intensity; mass media; population impact; risky alcohol use; smoking