title: Suggestions to the media to help us cope with the A/H7N9 crisis in China.
abstract: The A/H7N9 avian influenza virus sparked global concerns about public health. The media published numerous reports about emerging infectious diseases, including their clinical characteristics and genomic information. However, outbreaks of A/H7N9 posed a real challenge to China's emergency management and especially its dealing with the media. This study analyzes ways to deal with the media during A/H7N9 crises and it proposes a shift in public emergency management from an "Impact-Responsive" approach to a "Prevention-Active" approach. A "Prevention-Active" approach should be used when dealing with the media during subsequent outbreaks.
authors.affiliation: Department of Infectious Diseases, Shanghai Public Health Clinical Center, Fudan University.
authors.forename: Yang
authors.initials: Y
authors.lastname: Sun
authors.forename: Hongzhou
authors.initials: H
authors.lastname: Lu
mesh_terms: D000818:Animals; D001717:Birds; D002681:China / Q000453:epidemiology; D021821:Communicable Diseases, Emerging; D003695:Delivery of Health Care; D004196:Disease Outbreaks; D006801:Humans; D064766:Influenza A Virus, H7N9 Subtype / Q000472:pathogenicity*; D005585:Influenza in Birds / Q000453:epidemiology / Q000517:prevention & control / Q000635:transmission / Q000821:virology*; D007251:Influenza, Human / Q000453:epidemiology / Q000517:prevention & control / Q000635:transmission / Q000821:virology*; D008402:Mass Media; D011634:Public Health; D011639:Public Opinion