Gluten-free is not enough--perception and suggestions of celiac consumers.
The present study investigated the perceptions of individuals with celiac disease about gluten-free (GF) products, their consumer behavior and which product is the most desired. A survey was used to collect information. Descriptive analysis, χ² tests and Multiple Logistic Regressions were conducted. Ninety-one questionnaires were analyzed. Limited variety and availability, the high price of products and the social restrictions imposed by the diet were the factors that caused the most dissatisfaction and difficulty. A total of 71% of the participants confirmed having moderate to high difficulty finding GF products. The logistic regression identified a significant relationship between dissatisfaction, texture and variety (p < 0.05) and between variety and difficulty of finding GF products (p < 0.05). The sensory characteristics were the most important variables considered for actual purchases. Bread was the most desired product. The participants were dissatisfaction with GF products. The desire for bread with better sensory characteristics reinforces the challenge to develop higher quality baking products.
Programa de Pós-Graduação em Ciência dos Alimentos, Centro de Ciências Agrárias, Universidade Federal de Santa Catarina , Florianópolis , Brazil .
Amanda Bagolin
AB
do Nascimento
Giovanna Medeiros Rataichesck
GM
Fiates
Adilson
A
dos Anjos
Evanilda
E
Teixeira
D000293:Adolescent; D000328:Adult; D001938:Brazil; D001939:Bread / Q000009:adverse effects / Q000032:analysis / Q000191:economics; D002446:Celiac Disease / Q000178:diet therapy* / Q000191:economics; D055598:Chemical Phenomena; D003258:Consumer Behavior / Q000191:economics; D055050:Diet, Gluten-Free / Q000009:adverse effects* / Q000191:economics; D005260:Female; D005506:Food Contamination; D005515:Food Labeling; D005518:Food Preferences; D063427:Food Quality; D005523:Food Supply / Q000191:economics; D019648:Foods, Specialized / Q000009:adverse effects* / Q000032:analysis / Q000191:economics; D019983:Guideline Adherence; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D010349:Patient Compliance; D012677:Sensation; D055815:Young Adult
Celiac disease; consumer behavior; food consumption; gluten-free; purchase