Use of big data by Blue Cross and Blue Shield of North Carolina.
The health care industry is grappling with the challenges of working with and analyzing large, complex, diverse data sets. Blue Cross and Blue Shield of North Carolina provides several promising examples of how big data can be used to reduce the cost of care, to predict and manage health risks, and to improve clinical outcomes.
Information Management and Analytic Services, Blue Cross and Blue Shield of North Carolina, Durham, NC, USA; Department of Health Policy and Management, UNC Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. susan.helm-murtagh@bcbsnc.com.
Susan C
SC
Helm-Murtagh
D057171:American Recovery and Reinvestment Act; D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics / Q000331:legislation & jurisprudence / Q000458:organization & administration* / Q000706:statistics & numerical data*; D003363:Cost Control / Q000706:statistics & numerical data; D003625:Data Collection / Q000191:economics / Q000706:statistics & numerical data; D057286:Electronic Health Records / Q000191:economics / Q000331:legislation & jurisprudence / Q000458:organization & administration* / Q000706:statistics & numerical data*; D006305:Health Status Indicators; D006801:Humans; D008490:Medical Informatics / Q000706:statistics & numerical data*; D008491:Medical Informatics Applications; D008492:Medical Informatics Computing / Q000191:economics / Q000331:legislation & jurisprudence / Q000706:statistics & numerical data*; D009657:North Carolina; D009765:Obesity / Q000209:etiology / Q000517:prevention & control; D017063:Outcome Assessment, Health Care / Q000191:economics / Q000458:organization & administration / Q000706:statistics & numerical data; D058996:Quality Improvement / Q000191:economics / Q000458:organization & administration / Q000706:statistics & numerical data; D014481:United States