title: Not getting through: vaccination message is ineffective.
abstract: Scare tactics can backfire; subtler messaging might be more useful.
authors.forename: Laura
authors.initials: L
authors.lastname: Wallis
mesh_terms: D001294:Attitude to Health; D002675:Child, Preschool; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D007223:Infant; D010290:Parents / Q000193:education / Q000523:psychology*; D014611:Vaccination / Q000009:adverse effects / Q000706:statistics & numerical data*