title: Public outreach: Industries depend on biodiversity too.
authors.affiliation: Macquarie University, Sydney, New South Wales, Australia.
authors.forename: Andrew J
authors.initials: AJ
authors.lastname: Beattie
authors.affiliation: Stanford University, California, USA.
authors.forename: Paul R
authors.initials: PR
authors.lastname: Ehrlich
mesh_terms: D000818:Animals; D000836:Animals, Zoo; D044822:Biodiversity; D003247:Conservation of Natural Resources / Q000639:trends*; D004463:Ecology / Q000193:education*