title: Podcasting as a novel way to communicate with medical school applicants.
abstract: Podcasting in medical education is becoming more widely used and may be a useful tool for communicating with applicants to medical school. Given recent trends in the popularity of podcasting and mobile media, we created a podcast to communicate more effectively with applicants to our medical school as well as with the broader premedical community. The purpose of this study was to characterize the listening habits and motivations of our audience and compare the podcast's benefits to those of other resources. We additionally sought to understand patterns by which our podcast was consumed by a premedical audience. We surveyed medical school applicants who interviewed at the University of Chicago Pritzker School of Medicine for matriculation in 2013. Forty-one percent of those surveyed had listened to the podcast prior to their interview. Only 12 % of listeners accessed the podcast using a mobile device. Ninety-two percent of listeners felt that it faithfully represented the medical school, and 81 % felt that listening would encourage the decision to matriculate. A majority of listeners responded that the podcast was more helpful than other traditional resources. This is the first use of podcasting in medical school admissions and represents a novel way to communicate with prospective students. Our findings demonstrate that podcasting can be an effective tool for communicating with applicants to medical school and highlight its usefulness in recruitment. This method of communication could be adopted by other medical schools to enhance the ways in which they inform their own prospective medical students.
authors.affiliation: Pritzker School of Medicine, University of Chicago, Chicago, IL, USA. benjamin.ferguson@uchospitals.edu.|Department of Surgery, University of Chicago, 5841 S. Maryland, MC6040, Chicago, IL, 60637, USA. benjamin.ferguson@uchospitals.edu.
authors.forename: Benjamin D
authors.initials: BD
authors.lastname: Ferguson
authors.affiliation: Pritzker School of Medicine, University of Chicago, Chicago, IL, USA.|Department of Emergency Medicine, University of Cincinnati, Cincinnati, OH, USA.
authors.forename: Mary K
authors.initials: MK
authors.lastname: Bister
authors.affiliation: Pritzker School of Medicine, University of Chicago, Chicago, IL, USA.|Office of Career Advancement, University of Chicago, Chicago, IL, USA.
authors.forename: Joni N
authors.initials: JN
authors.lastname: Krapec