title: US cancer center advertisements sell treatments using hope and fear, study finds.
authors.affiliation: Seattle.
authors.forename: Michael
authors.initials: M
authors.lastname: McCarthy
mesh_terms: D000329:Advertising / Q000592:standards*; D002173:Cancer Care Facilities; D005239:Fear; D065026:Hope; D006801:Humans; D009369:Neoplasms / Q000175:diagnosis / Q000628:therapy*; D014481:United States