title: Is advertising by dental professionals having a negative impact on consumers?: the perspectives of Indian consumers.
abstract: Advertising by dentists is a controversial issue. Many feel that advertising is necessary for creating dental awareness, whereas, many others feel that it should be banned to keep intact the ethical aspect of the profession, which aims at serving the community. This study explores consumers' ideas about advertising. A total of 562 respondents from various parts of India participated in this study. The response rate was 46.83%. The data were analyzed by applying the chi-square test of association and the Z test of difference between two proportions at 5% and 1% level of significance (i.e., p<.05 and p<.01).
authors.affiliation: a Department of Prosthodontics , SMBT Dental College & Hospital Amrutnagar , Sangamner , India.
authors.forename: Rajani A
authors.initials: RA
authors.lastname: Dable
authors.forename: Smita I
authors.initials: SI
authors.lastname: Musani
authors.forename: Pradnya B
authors.initials: PB
authors.lastname: Wasnik
authors.forename: Sunilkumar L
authors.initials: SL
authors.lastname: Nagmode
authors.forename: Babita R
authors.initials: BR
authors.lastname: Pawar
mesh_terms: D000328:Adult; D000329:Advertising / Q000941:ethics*; D000367:Age Factors; D000368:Aged; D001294:Attitude to Health; D016009:Chi-Square Distribution; D003815:Dentists; D004522:Educational Status; D005260:Female; D006801:Humans; D007182:Income; D007194:India; D008297:Male; D008389:Marketing of Health Services / Q000941:ethics*; D008875:Middle Aged; D011795:Surveys and Questionnaires; D055815:Young Adult
keywords: advertising; consumers; dental practice; ethical service