title: Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications.
abstract: This study examines variables associated with seeking information from doctors, the Internet, and a combination of both doctors and Internet after exposure to direct-to-consumer advertisements. Data were analyzed from 462 college students. Younger age, women, and health insurance were associated with greater odds for doctor; women, subjective norms, intentions, and greater time since seen doctor were associated with greater odds for Internet; and African American, Hispanic, subjective norms, intentions, and health insurance were associated with greater odds for both doctor and Internet. Marketers of direct-to-consumer advertisements can use these findings for tailoring and targeting direct-to-consumer advertisements.
authors.affiliation: a Department of Finance and Business Management , Brooklyn College of the City University of New York , Brooklyn , New York.
authors.forename: Joshua
authors.initials: J
authors.lastname: Fogel
authors.forename: Chaim
authors.initials: C
authors.lastname: Teichman
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods*; D000367:Age Factors; D000368:Aged; D054626:Consumer Health Information; D004345:Drug Industry; D005006:Ethnicity; D005260:Female; D006801:Humans; D057226:Information Seeking Behavior; D020407:Internet; D008297:Male; D008875:Middle Aged; D010817:Physician-Patient Relations; D055553:Prescription Drugs / Q000191:economics; D012737:Sex Factors; D013334:Students; D055815:Young Adult
chemical_list: D055553:Prescription Drugs
keywords: advertising; consumer health information; information seeking behavior; internet; pharmaceutical industry; physicians