title: Inspiring innovation.
authors.forename: Sean
authors.initials: S
authors.lastname: O'Sullivan
authors.forename: Joe
authors.initials: J
authors.lastname: Dromey
mesh_terms: D017046:Cost Savings; D004059:Diffusion of Innovation; D017598:Efficiency, Organizational; D004739:England; D005260:Female; D006801:Humans; D007231:Infant, Newborn; D008880:Midwifery / Q000191:economics*; D024802:Nurse's Role; D009723:Nurse-Patient Relations; D011247:Pregnancy; D011785:Quality Assurance, Health Care / Q000191:economics*; D013222:State Medicine / Q000191:economics