title: Measuring brand awareness as a component of eating habits in Indian children: the development of the IBAI questionnaire.
abstract: OBJECTIVE
  To develop an instrument that allows one to estimate the Indian children's brand awareness of alimentary products.
  
  
  METHODS
  The IBAI (International Brand Awareness Instrument), an age specific tool composed of 12 sheets with images reporting brand logos of alimentary products, has been adjusted for the Indian context in order to investigate on infants' cognitive skills of recalling and recognizing. The IBAI was piloted in a sample of 100 children aged from 3 to 10 y and enrolled in New Delhi schools.
  
  
  RESULTS
  Children aged 7-10 y showed an higher brand awareness as compared to those of 3-6 y.
  
  
  CONCLUSIONS
  The IBAI instrument may be a component for further analysis of the influence of food marketing on child's diet, foods' choices and preferences within the Indian social and cultural macro-context. Findings suggest that children over 6 y are particularly gullible by brands and TV promoted advertising. Prevention through information should, therefore be offered to school aged children and their parents, involving teachers, nutritionists and experts in developmental psychology also.
authors.affiliation: ZETA Research Ltd., Via Caccia, 8, 34129, Trieste, Italy.
authors.forename: Maria Gabriella
authors.initials: MG
authors.lastname: Vecchio
authors.forename: Marco
authors.initials: M
authors.lastname: Ghidina
authors.forename: Achal
authors.initials: A
authors.lastname: Gulati
authors.forename: Paola
authors.initials: P
authors.lastname: Berchialla
authors.forename: Elizabeth Cherian
authors.initials: EC
authors.lastname: Paramesh
authors.forename: Dario
authors.initials: D
authors.lastname: Gregori
mesh_terms: D000329:Advertising; D002648:Child; D002675:Child, Preschool; D005247:Feeding Behavior; D005260:Female; D005502:Food; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007194:India; D008297:Male; D011795:Surveys and Questionnaires