title: Disruptive innovations: the rise of the electronic cigarette.
authors.affiliation: London School of Hygiene and Tropical Medicine and Knowledge-Action-Change, United Kingdom. Electronic address: gerry.stimson@gmail.com.
authors.forename: Gerry V
authors.initials: GV
authors.lastname: Stimson
authors.affiliation: Middlesex University, London, United Kingdom.
authors.forename: Betsy
authors.initials: B
authors.lastname: Thom
authors.affiliation: Knowledge-Action-Change, United Kingdom.
authors.forename: Paddy
authors.initials: P
authors.lastname: Costall
mesh_terms: D004059:Diffusion of Innovation; D066300:Electronic Nicotine Delivery Systems; D006801:Humans; D014481:United States