title: Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage.
authors.affiliation: Functional Neuroimaging Lab, Centre for Translational Neuroscience and Mental Health Research, School of Psychology, University of Newcastle Newcastle, NSW, Australia.
authors.forename: Peter
authors.initials: P
authors.lastname: Walla
authors.affiliation: Department of Strategic Management, Marketing and Tourism, University of Innsbruck School of Management Innsbruck, Austria.
authors.forename: Monika
authors.initials: M
authors.lastname: Koller
authors.affiliation: Department of Marketing, Vienna University of Economics and Business Vienna, Austria.
authors.forename: Julia L
authors.initials: JL
authors.lastname: Meier
keywords: attitude; consumer neuroscience; emotion; objective measures; startle reflex modulation; subjective measures