title: Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup.
abstract: OBJECTIVE
  Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby.
  
  
  METHODS
  Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company.
  
  
  RESULTS
  Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %).
  
  
  CONCLUSIONS
  These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.
authors.affiliation: Department of Humanities, Limerick Institute of Technology, Moylish, Co Limerick, Republic of Ireland, Frank.Houghton@LIT.ie.
authors.forename: Frank
authors.initials: F
authors.lastname: Houghton
authors.forename: Lisa
authors.initials: L
authors.lastname: Scott
authors.forename: Sharon
authors.initials: S
authors.lastname: Houghton
authors.forename: Christopher Alan
authors.initials: CA
authors.lastname: Lewis
mesh_terms: D000293:Adolescent; D000329:Advertising / Q000706:statistics & numerical data*; D000434:Alcoholic Beverages / Q000706:statistics & numerical data*; D002648:Child; D003430:Cross-Sectional Studies; D005260:Female; D005538:Football; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007494:Ireland; D008297:Male; D040541:Marketing / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires