title: Developing an alcohol education leaflet for pregnant women using qualitative and quantitative data.
abstract: OBJECTIVE
  This article summarizes the process of developing and evaluating a series of alcohol educational leaflets with pregnant women.
  
  
  METHODS
  Four group interviews were conducted with a total of 33 pregnant women.
  
  
  RESULTS
  The copy, font, and color should be tailored to pregnant women. Scientifically compelling information was preferred; the use of too many colors and objects was considered distracting and reducing the seriousness of the information. The facts presented through a patient's photo of fetal alcohol syndrome and a graph impressed the participants, since they were tired of the illustrations found in many other materials. Pregnant women who are interested and motivated to learn about alcohol consumption valued the quality of the information, rather than visual appeal.
  
  
  CONCLUSIONS
  Testing a draft leaflet with the target population before final development and dissemination is a critical component of an educational outreach effort. Incorporating feedback can help enhance the quality of the end product.
authors.affiliation: Department of Health Promotion, National Institute of Public Health, Wako-shi, Saitama Prefecture, Japan.
authors.forename: Noriko
authors.initials: N
authors.lastname: Sudo
keywords: Japanese; drinking during pregnancy; fetal alcohol syndrome; printed educational materials; tailored leaflet