title: Can hospital promotional activities be more ethical?
abstract: At present, there exist a lot of violations of medical ethics in advertising and promotional activities, which have been infringing the rights of patients. Therefore, the ethical criteria should be established as soon as possible to regulate the hospital promotional activities, to regain the trust of people.
authors.affiliation: Yiyi Chen, Hospital Office, The First Affiliated Hospital, College of Medicine, Zhejiang University, 79 Qingchun Road, Hangzhou, 310003, Zhejiang, China.
authors.forename: Yiyi
authors.initials: Y
authors.lastname: Chen
authors.affiliation: Zhou Yin, Clinical Laboratory, The second Affiliated Hospital of Zhejiang Chinese Medical University, 316 Chaowang Road, Hangzhou, 310014, Zhejiang, China.
authors.forename: Zhou
authors.initials: Z
authors.lastname: Yin
authors.affiliation: Qiong Xie, Information Centre, The First Affiliated Hospital, College of Medicine, Zhejiang University, 79 Qingchun Road, Hangzhou, 310003, Zhejiang, China.
authors.forename: Qiong
authors.initials: Q
authors.lastname: Xie
authors.affiliation: Zhexin Shao, Hospital Office, The First Affiliated Hospital, College of Medicine, Zhejiang University, 79 Qingchun Road, Hangzhou, 310003, Zhejiang, China.
authors.forename: Zhexin
authors.initials: Z
authors.lastname: Shao
keywords: Hospital; Professional Ethics; Publicity