title: Beyond prevalence: an explanatory approach to reframing child maltreatment in the United Kingdom: the most prevalent form of maltreatment, child neglect, gets the least attention from the public and policymakers.
authors.affiliation: The FrameWorks Institute.
authors.forename: Nathaniel
authors.initials: N
authors.lastname: Kendall-Taylor
authors.affiliation: The FrameWorks Institute.
authors.forename: Eric
authors.initials: E
authors.lastname: Lindland
authors.affiliation: The FrameWorks Institute.
authors.forename: Moira
authors.initials: M
authors.lastname: O'Neil
authors.affiliation: The National Society for the Prevention of Cruelty to Children.
authors.forename: Kate
authors.initials: K
authors.lastname: Stanley
mesh_terms: D000288:Administrative Personnel / Q000523:psychology; D001294:Attitude to Health; D002648:Child; D002649:Child Abuse / Q000331:legislation & jurisprudence / Q000517:prevention & control* / Q000523:psychology; D002651:Child Advocacy / Q000331:legislation & jurisprudence; D006291:Health Policy; D006801:Humans; D011639:Public Opinion; D012923:Social Class; D006113:United Kingdom
keywords: child advocacy; public perceptions of child maltreatment; strategic communications; violence against children