title: A (gentle) introduction to behavioral economics.
abstract: OBJECTIVE
  The article will introduce radiologists to decision making under uncertainty to foster a better understanding of the overutilization of imaging.
  
  
  CONCLUSIONS
  Understanding the precepts of the expanding field of behavioral economics has relevance for health care in general and radiology in particular.
authors.affiliation: 1 Department of Radiology, University of Pennsylvania School of Medicine, MRI Learning Center, 3400 Spruce St, Philadelphia, PA 19104.
authors.forename: Saurabh
authors.initials: S
authors.lastname: Jha
authors.forename: Adam
authors.initials: A
authors.lastname: Powell
mesh_terms: D003657:Decision Making; D003952:Diagnostic Imaging / Q000191:economics* / Q000706:statistics & numerical data*; D060909:Economics, Behavioral; D006801:Humans; D019564:Unnecessary Procedures / Q000191:economics*
keywords: decision making; framing; overutilization; prospect theory; uncertainty; utility