title: The rhetoric of cancer.
abstract: BACKGROUND
  Research involving the discovery of novel anticancer drugs and treatments hold precedence among the general public. However, investigating the etiology and epidemiology of malignancies can have a significant effect on reducing the prevalence of cancer in society. Understanding risk factors that drive neoplastic development can provide educated individuals the opportunity to avoid such catalysts.
  
  
  METHODS
  Literature searches were conducted on prominent magazine and newspaper sources to analyze the accuracy and relevance the material had toward cancer prevention. Additionally, two professionals involved in oncology were interviewed to gain a more personal view of the population's knowledge on cancer awareness and prevention.
  
  
  RESULTS
  The lack of attention paid to the understanding of cancer and its subsequent prevention has resulted in fundamental misconceptions that facilitate the development of neoplastic growths.
  
  
  CONCLUSIONS
  Addressing the lack of attention paid to cancer awareness and prevention through proper education can have a significant effect on limiting the impact cancer has on society.
authors.affiliation: Department of Biology, Syracuse University, 107 College Place, Syracuse, NY, 13244, USA, mrtrendo@syr.edu.
authors.forename: Matthew
authors.initials: M
authors.lastname: Trendowski
mesh_terms: D000328:Adult; D015984:Causality; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D009369:Neoplasms / Q000175:diagnosis / Q000453:epidemiology* / Q000517:prevention & control* / Q000628:therapy; D015995:Prevalence; D011639:Public Opinion; D012307:Risk Factors