title: Colorectal cancer screening: the role of perceived susceptibility, risk and cultural illness beliefs among American Indians.
abstract: OBJECTIVE
  Colorectal cancer (CRC) disproportionately affects American Indians and is a leading cause of mortality despite being treatable when detected early.
  
  
  METHODS
  An explanatory model to guide a CRC screening education media campaign was developed from survey and focus group data collected at three American Indian communities (n = 29) in California. Project data was analyzed using Chi Square, Fisher's Exact Test and thematic analysis.
  
  
  RESULTS
  Low perceived susceptibility due to low harm value, cultural illness beliefs, and competing priorities likely lead to poor CRC screening behavior, placing American Indians at high risk for CRC mortality.
authors.forename: Felicia
authors.initials: F
authors.lastname: Hodge
authors.forename: Sally
authors.initials: S
authors.lastname: Maliski
authors.forename: Tracy
authors.initials: T
authors.lastname: Itty
authors.forename: Fernando
authors.initials: F
authors.lastname: Martinez
mesh_terms: D000368:Aged; D000369:Aged, 80 and over; D001294:Attitude to Health / Q000208:ethnology*; D002140:California; D015179:Colorectal Neoplasms / Q000208:ethnology* / Q000517:prevention & control*; D003466:Cultural Characteristics; D055088:Early Detection of Cancer / Q000523:psychology; D005260:Female; D015438:Health Behavior / Q000208:ethnology; D006801:Humans; D007198:Indians, North American / Q000523:psychology*; D008297:Male; D008403:Mass Screening / Q000523:psychology*; D008875:Middle Aged; D010342:Patient Acceptance of Health Care / Q000208:ethnology; D018709:Statistics, Nonparametric