title: Marketing physiotherapy services.
abstract: Marketing is now a vital issue for all sectors of the physiotherapy profession. Changing public attitudes to health care, increasing competition from many quarters, advances in medical science and progressive deregulation of the profession are some of the trends necessitating a marketing orientation. Marketing is essentially about the management of the relationship between physiotherapists and their clients, where clients may be patients, doctors, employers, rehabilitation providers or others. Marketing enables physiotherapists to increase their understanding of clients' needs and to use this information to improve the quality, delivery and value of their product. Marketing of physiotherapy services offers important benefits to the community, to those who refer patients to physiotherapists, to individual practitioners and to the profession itself.
authors.forename: G
authors.initials: G
authors.lastname: Beaton