title: A behavior model for blood donors and marketing strategies to retain and attract them.
abstract: OBJECTIVE
  analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors.
  
  
  METHODS
  analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years.
  
  
  RESULTS
  a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process.
  
  
  CONCLUSIONS
  the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.
authors.affiliation: Departamento de Economia Financiera II, Facultad de Ciencias Económicas y Empresariales, Universidad del País Vasco, Spain.
authors.forename: Covadonga
authors.initials: C
authors.lastname: Aldamiz-Echevarria
authors.affiliation: Departamento de Economia Financiera II, Facultad de Ciencias Económicas y Empresariales, Universidad del País Vasco, Spain.
authors.forename: Maria Soledad
authors.initials: MS
authors.lastname: Aguirre-Garcia
mesh_terms: D001782:Blood Donors / Q000523:psychology*; D006379:Helping Behavior; D006801:Humans; D040541:Marketing; D008960:Models, Psychological; D013030:Spain