title: Innovative and community-driven communication practices of the South Carolina cancer prevention and control research network.
abstract: The South Carolina Cancer Prevention and Control Research Network (SC-CPCRN) is 1 of 10 networks funded by the Centers for Disease Control and Prevention and the National Cancer Institute (NCI) that works to reduce cancer-related health disparities. In partnership with federally qualified health centers and community stakeholders, the SC-CPCRN uses evidence-based approaches (eg, NCI Research-tested Intervention Programs) to disseminate and implement cancer prevention and control messages, programs, and interventions. We describe the innovative stakeholder- and community-driven communication efforts conducted by the SC-CPCRN to improve overall health and reduce cancer-related health disparities among high-risk and disparate populations in South Carolina. We describe how our communication efforts are aligned with 5 core values recommended for dissemination and implementation science: 1) rigor and relevance, 2) efficiency and speed, 3) collaboration, 4) improved capacity, and 5) cumulative knowledge.
authors: University of South Carolina, Arnold School of Public Health, Cancer Prevention and Control Program, 915 Greene St, Suite 235, Columbia, SC. E-mail: dbfriedman@sc.edu.
authors: Daniela B
authors: DB
authors: Friedman
authors: University of South Carolina, Columbia, South Carolina.
authors: Heather M
authors: HM
authors: Brandt
authors: Case Western Reserve University and the Prevention Research Center for Healthy Neighborhoods, Cleveland, Ohio.
authors: Darcy A
authors: DA
authors: Freedman
authors: University of South Carolina, Columbia, South Carolina.
authors: Swann Arp
authors: SA
authors: Adams
authors: South Carolina Primary Health Care Association, Columbia, South Carolina.
authors: Vicki M
authors: VM
authors: Young
authors: Insights Consulting, Inc, Columbia, South Carolina.
authors: John R
authors: JR
authors: Ureda
authors: University of South Carolina, Columbia, South Carolina.
authors: James Lyndon
authors: JL
authors: McCracken
authors: University of South Carolina, Columbia, South Carolina.
authors: James R
authors: JR
authors: Hébert
mesh_terms: D057191:Capacity Building; D019058:Community Networks; D055812:Community-Based Participatory Research; D004059:Diffusion of Innovation; D055317:Evidence-Based Practice / Q000379:methods*; D005260:Female; D005523:Food Supply / Q000191:economics / Q000379:methods; D006078:Government Programs; D058015:Health Communication / Q000379:methods; D054624:Health Status Disparities; D006305:Health Status Indicators; D006801:Humans; D008297:Male; D054547:National Cancer Institute (U.S.); D009369:Neoplasms / Q000453:epidemiology / Q000517:prevention & control*; D010043:Outcome and Process Assessment, Health Care; D013022:South Carolina / Q000453:epidemiology; D016019:Survival Analysis; D014481:United States