title: The role of implied motion in engaging audiences for health promotion: encouraging naps on a college campus.
abstract: OBJECTIVE
  Lack of sleep among college students negatively impacts health and academic outcomes. Building on research that implied motion imagery increases brain activity, this project tested visual design strategies to increase viewers' engagement with a health communication campaign promoting napping to improve sleep habits.
  
  
  METHODS
  PARTICIPANTS (N = 194) were recruited from a large southwestern university in October 2012.
  
  
  METHODS
  Utilizing an experimental design, participants were assigned to 1 of 3 conditions: an implied motion superhero spokes-character, a static superhero spokes-character, and a control group.
  
  
  RESULTS
  The use of implied motion did not achieve the hypothesized effect on message elaboration, but superheroes are a promising persuasive tool for health promotion campaigns for college audiences.
  
  
  CONCLUSIONS
  Implications for sleep health promotion campaigns and the role of implied motion in message design strategies are discussed, as well as future directions for research on the depiction of implied motion as it relates to theoretical development.
authors: a Department of Advertising and Public Relations , The University of Texas at Austin , Austin , Texas.
authors: Michael
authors: M
authors: Mackert
authors: Allison
authors: A
authors: Lazard
authors: Marie
authors: M
authors: Guadagno
authors: Jessica
authors: J
authors: Hughes Wagner
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods*; D005260:Female; D006801:Humans; D008297:Male; D012572:School Health Services / Q000706:statistics & numerical data*; D012890:Sleep; D013334:Students / Q000523:psychology* / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014495:Universities
keywords: Elaboration Likelihood Model; Health Belief Model; health promotion; message design; napping; sleep