title: Discussing cancer: communication with African Americans.
abstract: Regular screening for colorectal cancer (CRC) facilitates earlier detection, lowers mortality, and may reduce incidence through detection and removal of pre-cancerous polyps. Optimizing health professional delivery of CRC screening information and recommendations can assist in reducing CRC disparity in the African-American community. This article presents qualitative data on African Americans' attitudes about health professional CRC communications based on the analysis of focus groups (N = 79). Using a social-ecological framework, colorectal cancer and professional communication themes are examined to offer four general and nine cancer-specific theoretically based and culturally appropriate strategies for improving health professional cancer communication with African Americans.
authors: a Health Communication Research Laboratory , Washington University in St. Louis , St. Louis , Missouri , USA.
authors: Nikki
authors: N
authors: Caito
authors: Sula
authors: S
authors: Hood
authors: Vetta L Sanders
authors: VL
authors: Thompson
mesh_terms: D000328:Adult; D001741:Black or African American / Q000523:psychology*; D000368:Aged; D001294:Attitude to Health; D015179:Colorectal Neoplasms / Q000517:prevention & control / Q000523:psychology; D003142:Communication; D055088:Early Detection of Cancer / Q000523:psychology; D005260:Female; D017144:Focus Groups; D006801:Humans; D008297:Male; D008875:Middle Aged; D009369:Neoplasms / Q000517:prevention & control / Q000523:psychology*; D010817:Physician-Patient Relations
keywords: African American; cancer; cancer communication; colorectal cancer screening; communication; health education