title: The color red distorts time perception for men, but not for women.
abstract: We investigated the effect of the color red on time perception using a temporal bisection task with human adults. The results showed that the perceived duration of a red screen was longer than was that of a blue screen. However, the results reflected sex differences; men, but not women, overestimated the duration of the red screen. Additionally, the reaction times to a red screen were faster than those to a blue screen, and we found a significant correlation between reaction time and the tendency to overestimate the duration of a red screen. Participants who reacted quickly to a red screen overestimated its duration. These results are discussed within the context of recent studies indicating that the color red exerts certain special psychological effects on human behavior.
authors: Primate Research Institute, Kyoto University, Inuyama, Japan.
authors: Masahiro
authors: M
authors: Shibasaki
authors: Primate Research Institute, Kyoto University, Inuyama, Japan.
authors: Nobuo
authors: N
authors: Masataka
mesh_terms: D003116:Color; D003118:Color Perception; D005260:Female; D006801:Humans; D008297:Male; D010775:Photic Stimulation; D011930:Reaction Time; D012727:Sex Characteristics; D013998:Time Perception; D055815:Young Adult