title: The link of sexual sensation seeking to acceptance of cybersex, multiple sexual partners, and one-night stands among Taiwanese college students.
abstract: BACKGROUND
  Young people in Taiwan have become more liberal and active toward sex. Despite heavy investments of money, time, and effort, sexual education programs have generally lagged expectations.
  
  
  OBJECTIVE
  Personality traits such as sexual sensation seeking are found to be significantly associated with risky sexual behaviors. This study, therefore, attempts to explore the link of sexual sensation seeking to acceptance by Taiwanese college students of cybersex, multiple sexual partners, and one-night stands.
  
  
  METHODS
  A cross-sectional study was conducted using the multistage cluster sampling method. Five hundred sixteen students recruited from eight universities/colleges in Taiwan participated in this study, and 507 completed the self-report questionnaire. The valid response rate was 98.26%.
  
  
  RESULTS
  The results reveal that high-sexual-sensation seekers were more likely than low-sexual-sensation seekers to accept cybersex, multiple sexual partners, and one-night stands.
  
  
  CONCLUSIONS
  This study suggests that the designers of campus-based health prevention campaigns should target campaign messages on high-sexual-sensation seekers using novel, thrilling, and complex messages to achieve safe sex educational campaign goals.
authors.affiliation: 1PhD, Professor, Department of Communication and Graduate Institute of Telecommunications, National Chung Cheng University, Taiwan, ROC 2MA, Lecturer, Department of Communication, Nanhua University, and Doctoral Candidate, Department of Telecommunications, Indiana University, Bloomington, USA 3MS, RN, Lecturer, Department of Nursing, Jen-Teh Junior College of Medicine, Nursing and Management, Taiwan, ROC 4MA, Administrative Assistant, Department of Community and Family Medicine, National Taiwan University Hospital Yun-Lin Branch, Taiwan, ROC 5MPHC, RN, Vice Director, Department of Nursing, Buddhist Dalin Tzu Chi General Hospital, and Doctoral Student, Department of Adult and Continuing Education, National Chung Cheng University, Taiwan, ROC.
authors.forename: Hung-Yi
authors.initials: HY
authors.lastname: Lu
authors.forename: Li-Chun
authors.initials: LC
authors.lastname: Ma
authors.forename: Tsai-Shin
authors.initials: TS
authors.lastname: Lee
authors.forename: Hsin-Ya
authors.initials: HY
authors.lastname: Hou
authors.forename: Hui-Yen
authors.initials: HY
authors.lastname: Liao
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D006801:Humans; D008297:Male; D012725:Sexual Behavior; D012747:Sexual Partners; D013334:Students / Q000523:psychology*; D013624:Taiwan; D014495:Universities; D055815:Young Adult