title: [Regulation of food advertising in Brazil: convergence and conflicts of interest].
abstract: This study conducted a comparative analysis of a bill to regulate advertising for unhealthy food and beverages with low nutritional value, submitted to public hearings in 2006, and the Resolution passed in 2010. The analysis was based on data from official documents pertaining to food advertising, identification of key actors, and their underlying arguments. As approved, the Resolution is less detailed and rigorous from the regulatory perspective. The final documents removed bans and requirements on the format, content, and theme of food advertising, especially targeting children. Stronger discussion is needed on the constitution of the public arena, public interests, and the mechanisms and processes to help guarantee them.
authors.affiliation: Faculdade de Nutrição, Universidade Federal Fluminense, Niterói, Brasil.
authors.forename: Patricia
authors.initials: P
authors.lastname: Henriques
authors.affiliation: Faculdade de Nutrição, Universidade Federal Fluminense, Niterói, Brasil.
authors.forename: Patricia Camacho
authors.initials: PC
authors.lastname: Dias
authors.affiliation: Faculdade de Nutrição, Universidade Federal Fluminense, Niterói, Brasil.
authors.forename: Luciene
authors.initials: L
authors.lastname: Burlandy
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D001938:Brazil; D016265:Conflict of Interest; D019649:Food Industry / Q000331:legislation & jurisprudence*; D033161:Government Regulation; D006801:Humans; D013690:Television / Q000331:legislation & jurisprudence