title: Implicit and explicit attitudes towards conventional and complementary and alternative medicine treatments: Introduction of an Implicit Association Test.
abstract: This study examined associations between anticipated future health behaviour and participants' attitudes. Three Implicit Association Tests were developed to assess safety, efficacy and overall attitude. They were used to examine preference associations between conventional versus complementary and alternative medicine among 186 participants. A structural equation model suggested only a single implicit association, rather than three separate domains. However, this single implicit association predicted additional variance in anticipated future use of complementary and alternative medicine beyond explicit. Implicit measures should give further insight into motivation for complementary and alternative medicine use.
authors.affiliation: University of Otago, New Zealand james.green@otago.ac.nz.
authors.forename: James A
authors.initials: JA
authors.lastname: Green
authors.affiliation: University of Otago, New Zealand Charité - Universitätsmedizin Berlin, Germany.
authors.forename: Cynthia
authors.initials: C
authors.lastname: Hohmann
authors.affiliation: University of Otago, New Zealand.
authors.forename: Kelsi
authors.initials: K
authors.lastname: Lister
authors.affiliation: University of Otago, New Zealand.
authors.forename: Riani
authors.initials: R
authors.lastname: Albertyn
authors.affiliation: University of Otago, New Zealand.
authors.forename: Renee
authors.initials: R
authors.lastname: Bradshaw
authors.affiliation: University of Otago, New Zealand.
authors.forename: Christine
authors.initials: C
authors.lastname: Johnson
mesh_terms: D000293:Adolescent; D000328:Adult; D001290:Attitude; D001294:Attitude to Health; D000529:Complementary Therapies / Q000523:psychology*; D005260:Female; D015438:Health Behavior; D006801:Humans; D008297:Male; D008875:Middle Aged; D009042:Motivation; D057240:Patient Preference / Q000706:statistics & numerical data*; D011795:Surveys and Questionnaires; D055815:Young Adult
keywords: Implicit Association Test; complementary and alternative medicines; implicit measures; medicines