title: Grocery store podcast about omega-3 fatty acids influences shopping behaviors: a pilot study.
abstract: OBJECTIVE
  To determine whether listening to a podcast about omega-3 fatty acids (n-3s) while grocery shopping increased shoppers' awareness about and purchases of seafood and other foods rich in n-3s.
  
  
  METHODS
  Repeated-measures design with a convenience sample (n = 56) of grocery shoppers who listened to the podcast while shopping. Pre- and postintervention semistructured interviews were conducted. The Theory of Reasoned Action was the study's framework.
  
  
  RESULTS
  Shoppers were primarily females (mean age, 41 ± 15.3 years). Their perceived ability to buy [t(55) = 6.27, P < .0001] and perceived importance regarding buying [t(55) = 3.38, P < .01] n-3-rich foods improved significantly. At least 1 n-3 rich food (mean, 1.5 ± 0.8) was purchased by 30%, and 79% planned future purchases.
  
  
  CONCLUSIONS
  Podcasts may effectively communicate nutrition information. More research with a larger sample size is needed to evaluate the effects of the podcast on long-term changes in shopping behavior.
authors.affiliation: Department of Nutritional Sciences/SNAP-Ed/EFNEP, Rutgers, the State University of New Jersey, New Brunswick, NJ.
authors.forename: Deepika
authors.initials: D
authors.lastname: Bangia
authors.affiliation: Department of Nutritional Sciences/SNAP-Ed/EFNEP, Rutgers, the State University of New Jersey, New Brunswick, NJ. Electronic address: dpalmer@njaes.rutgers.edu.
authors.forename: Debra M
authors.initials: DM
authors.lastname: Palmer-Keenan
mesh_terms: D000328:Adult; D000818:Animals; D003258:Consumer Behavior / Q000191:economics; D054626:Consumer Health Information / Q000191:economics; D015525:Fatty Acids, Omega-3 / Q000008:administration & dosage* / Q000032:analysis / Q000191:economics; D005260:Female; D005399:Fishes; D005523:Food Supply / Q000191:economics; D005527:Food, Fortified / Q000032:analysis / Q000191:economics; D006801:Humans; D008297:Male; D008875:Middle Aged; D009515:New Jersey; D018673:Nutrition Policy; D052756:Nutritional Sciences / Q000193:education; D009753:Nutritive Value; D010349:Patient Compliance; D010865:Pilot Projects; D017747:Seafood / Q000032:analysis / Q000191:economics; D020377:Self Efficacy; D057211:Webcasts as Topic
chemical_list: D015525:Fatty Acids, Omega-3
keywords: n-3s; nutrition education; omega-3; podcasts; point of purchase intervention