title: The big to do about "big data".
authors.affiliation: Sports Orthopedics and Rehabilitation Medicine Associates (SOAR), 500 Arguello Street, Suite 100, Redwood City, CA, USA, pschillin@gmail.com.
authors.forename: Peter L
authors.initials: PL
authors.lastname: Schilling
authors.forename: Kevin J
authors.initials: KJ
authors.lastname: Bozic
mesh_terms: D003625:Data Collection; D057225:Data Mining; D004196:Disease Outbreaks / Q000517:prevention & control; D057286:Electronic Health Records; D062665:Epidemiological Monitoring; D006801:Humans; D007251:Influenza, Human / Q000453:epidemiology; D057226:Information Seeking Behavior; D012984:Software