title: Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.
abstract: To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.
authors.affiliation: Department of Vascular Diseases, Lund University, Skåne University Hospital, S-205 02 Malmö, Sweden moncef.zarrouk@med.lu.se.
authors.forename: Moncef
authors.initials: M
authors.lastname: Zarrouk
authors.affiliation: Department of Vascular Diseases, Lund University, Skåne University Hospital, S-205 02 Malmö, Sweden.
authors.forename: Anders
authors.initials: A
authors.lastname: Gottsäter
authors.affiliation: Department of Vascular Diseases, Lund University, Skåne University Hospital, S-205 02 Malmö, Sweden.
authors.forename: Martin
authors.initials: M
authors.lastname: Malina
authors.affiliation: Department of Vascular Diseases, Lund University, Skåne University Hospital, S-205 02 Malmö, Sweden.
authors.forename: Jan
authors.initials: J
authors.lastname: Holst
mesh_terms: D000329:Advertising / Q000191:economics; D017544:Aortic Aneurysm, Abdominal / Q000000981:diagnostic imaging*; D003299:Cooperative Behavior; D006785:Hospitals, University; D006801:Humans; D016017:Odds Ratio; D010349:Patient Compliance; D013548:Sweden; D014463:Ultrasonography
keywords: abdominal aortic aneurysm; advertising agency; screening