title: HFMA homes in on 'dollars and sense' consumer era.
authors.forename: Beth
authors.initials: B
authors.lastname: Kutscher
authors.forename: Rachel
authors.initials: R
authors.lastname: Landen
mesh_terms: D002755:Choice Behavior; D003363:Cost Control / Q000379:methods; D005377:Financial Management, Hospital / Q000379:methods / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D010350:Patient Credit and Collection / Q000379:methods* / Q000458:organization & administration