title: Blood donation: comparing individual characteristics, attitudes, and feelings of donors and nondonors.
abstract: The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior.
authors.affiliation: a Department of Marketing, Griffith Business School , Griffith University , Gold Coast , Australia.
authors.forename: Deborah
authors.initials: D
authors.lastname: Griffin
authors.forename: Debra
authors.initials: D
authors.lastname: Grace
authors.forename: Aron
authors.initials: A
authors.lastname: O'Cass
mesh_terms: D000533:Altruism; D001294:Attitude to Health; D001782:Blood Donors / Q000523:psychology*; D004644:Emotions; D006801:Humans; D033182:Intention; D007398:Interpersonal Relations; D008962:Models, Theoretical; D012941:Social Responsibility; D011795:Surveys and Questionnaires
keywords: attitudes; blood donation; feelings; involvement