title: Shoppers' perceived embeddedness and its impact on purchasing behavior at an organic farmers' market.
abstract: This study explores the concept of perceived embeddedness (PE) and its impact on purchasing behavior at an organic farmers' market. Based on a review of the prior literature, the study refines the conceptualization and measurement of PE as a second-order factor construct reflected in its three dimensions: perceived social embeddedness, perceived spatial embeddedness, and perceived natural embeddedness. The study also suggests that organic farmers' market shoppers' PE is positively related to the two measures of purchasing behavior: expenditure per visit and repurchase intention. In a sample of 492 organic farmers' market shoppers in Beijing municipality, China, the study find support for the second-order factor structure of PE and the theorized relationship between the shoppers' PE and their purchasing behavior. The study also discusses theoretical and managerial implications of the findings.
authors.affiliation: School of Agricultural Economics and Rural Development, Renmin University of China, Beijing 100872, China. Electronic address: chenweipingruc@gmail.com.
authors.forename: Weiping
authors.initials: W
authors.lastname: Chen
authors.affiliation: Department of Geography and Environmental Management, University of Waterloo, 200 University Avenue West, Waterloo, Ontario, Canada.
authors.forename: Steffanie
authors.initials: S
authors.lastname: Scott
mesh_terms: D000328:Adult; D000368:Aged; D000383:Agriculture; D001290:Attitude; D001519:Behavior; D002681:China; D002947:Cities; D003132:Commerce; D005260:Female; D005523:Food Supply; D058870:Food, Organic; D006801:Humans; D033182:Intention; D008297:Male; D008875:Middle Aged; D010465:Perception; D055815:Young Adult
keywords: Beijing; Organic farmers' market; Perceived embeddedness; Purchasing behavior; Shoppers