title: Direct-to-consumer advertising of predictive genetic tests: a health belief model based examination of consumer response.
abstract: Direct-to-consumer (DTC) advertising of predictive genetic tests (PGTs) has added a new dimension to health advertising. This study used an online survey based on the health belief model framework to examine and more fully understand consumers' responses and behavioral intentions in response to a PGT DTC advertisement. Overall, consumers reported moderate intentions to talk with their doctor and seek more information about PGTs after advertisement exposure, though consumers did not seem ready to take the advertised test or engage in active information search. Those who perceived greater threat from the disease, however, had significantly greater behavioral intentions and information search behavior.
authors.affiliation: a Philadelphia College of Osteopathic Medicine, Georgia Campus , Suwanee , Georgia.
authors.forename: Brent L
authors.initials: BL
authors.lastname: Rollins
authors.forename: Shravanan
authors.initials: S
authors.lastname: Ramakrishnan
authors.forename: Matthew
authors.initials: M
authors.lastname: Perri
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D000368:Aged; D003258:Consumer Behavior; D003430:Cross-Sectional Studies; D003625:Data Collection; D005260:Female; D005820:Genetic Testing; D006801:Humans; D057226:Information Seeking Behavior; D008297:Male; D008875:Middle Aged; D008960:Models, Psychological
keywords: direct-to-consumer; health belief model; predictive genetics tests