title: Applying Evidence for Medical Technologies: Closing the Gap between R&D and Decision Maker Needs.
abstract: In this interview, Dr Sean Tunis, former Director of the Office of Clinical Standards and Quality and Chief Medical Officer at the Centers for Medicare & Medicaid Services, and current Director of the Center for Medical Technology Policy, discusses the need to align the demands of the industry on product development with provider and patient needs to ensure that products in the pipeline, especially those for chronic disease care, can actually provide clinical benefit. The question is how to make sure that new products and technologies are not only being approved by regulatory bodies but also serve real-world needs. This will also promote the acceptance of a product or service by all stakeholders-regulators, providers, payers, and purchasers-while meeting actual patient needs. Another question for payers and employers is how to create a benefit design that encourages the application of evidence in coverage decision-making toward value-based healthcare.