title: Developing a Dissemination Model to Improve Intervention Reach among West Virginia Youth Smokers.
abstract: The not-on-tobacco program is an evidence-based teen smoking cessation program adopted by the American Lung Association (ALA). Although widely disseminated nationally via ALA Master Trainers, in recent years, adoption and implementation of the N-O-T program in West Virginia (WV) has slowed. WV, unfortunately, has one of the highest smoking rates in the US. Although it is a goal of public health science, dissemination of evidence-based interventions is woefully understudied. The present manuscript reviews a theoretical model of dissemination of the not-on-tobacco program in WV. Based on social marketing, diffusion of innovations, and social cognitive theories, the nine-phase model incorporates elements of infrastructure development, accountability, training, delivery, incentives, and communication. The model components as well as preliminary lessons learned from initial implementation are discussed.
authors.affiliation: Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington University , Washington, DC , USA.
authors.forename: Kimberly
authors.initials: K
authors.lastname: Horn
authors.affiliation: WV Prevention Research Center, School of Public Health, West Virginia University , Morgantown, WV , USA.
authors.forename: Traci
authors.initials: T
authors.lastname: Jarrett
authors.affiliation: WV Prevention Research Center, School of Public Health, West Virginia University , Morgantown, WV , USA.
authors.forename: Andrew
authors.initials: A
authors.lastname: Anesetti-Rothermel
authors.affiliation: WV Prevention Research Center, School of Public Health, West Virginia University , Morgantown, WV , USA.
authors.forename: Nancy
authors.initials: N
authors.lastname: O'Hara Tompkins
authors.affiliation: WV Prevention Research Center, School of Public Health, West Virginia University , Morgantown, WV , USA.
authors.forename: Geri
authors.initials: G
authors.lastname: Dino
keywords: diffusion; dissemination; dissemination science; teen smoking; teen smoking cessation; tobacco intervention; tobacco prevention