title: Creating an effective campaign for change: strategies for teaching value.
authors.affiliation: Department of Medicine, University of California, San Francisco2Costs of Care, Inc, Boston, Massachusetts.
authors.forename: Christopher
authors.initials: C
authors.lastname: Moriates
authors.affiliation: Costs of Care, Inc, Boston, Massachusetts3Harvard Medical School, Boston, Massachusetts4Department of Obstetrics and Gynecology, Beth Israel Deaconess Medical Center, Boston, Massachusetts.
authors.forename: Neel
authors.initials: N
authors.lastname: Shah
mesh_terms: D004503:Education, Medical, Graduate / Q000592:standards* / Q000639:trends*; D006801:Humans; D007388:Internal Medicine / Q000193:education*; D010818:Practice Patterns, Physicians'; D019564:Unnecessary Procedures / Q000191:economics*