title: Mitigating concerns and maximizing returns: social media strategies for injury prevention non-profits.
abstract: Injury prevention programs can use social media to disseminate information and recruit participants. Non-profit organizations have also used social media for fundraising and donor relationship management. Non-profit organizations (NPOs) with injury prevention missions often serve vulnerable populations. Social media platforms have varied levels of access and control of shared content. This variability can present privacy and outreach challenges that are of particular concern for injury prevention NPOs. This case report of social media workshops for injury prevention NPOs presents concerns and strategies for successfully implementing social media campaigns.
authors.affiliation: Emory University, Department of Sociology, Atlanta, Georgia.
authors.forename: Tressie
authors.initials: T
authors.lastname: McMillan-Cottom
mesh_terms: D019985:Benchmarking; D003695:Delivery of Health Care; D004493:Education; D017598:Efficiency, Organizational; D006801:Humans; D009939:Organizations, Nonprofit; D061108:Social Media; D014481:United States; D035862:Vulnerable Populations; D014947:Wounds and Injuries / Q000517:prevention & control*