title: Self-reported advertising exposure to sugar-sweetened beverages among US youth.
abstract: OBJECTIVE
  According to the Federal Trade Commission, in 2009, the top food category with teen-directed marketing expenditures was sugar-sweetened beverages (SSB). The present study reports on exposure to SSB advertisements using self-report data from adolescents.
  
  
  METHODS
  Cross-sectional study design using descriptive statistics to assess self-reported frequency of exposure to SSB advertisements and multivariable logistic regression to examine associations between frequency of SSB advertising exposure and sociodemographic variables.
  
  
  METHODS
  Online survey conducted at home.
  
  
  METHODS
  US adolescents aged 12-17 years (n 847).
  
  
  RESULTS
  Among the surveyed adolescents, 42 % to 54 % reported seeing/hearing SSB advertisements ≥1 time/d. Those aged 14-15 years were more likely to report seeing/hearing soda, sports drink and energy drink advertisements ≥1 time/d than 16- to 17-year-olds. Males were more likely to report seeing/hearing sports drink advertising ≥1 time/d than females. Non-Hispanic black adolescents were more likely to report seeing/hearing fruit drink and sports drink advertisements ≥1 time/d than non-Hispanic white adolescents. Adolescents whose parents had high-school education or less were more likely to report seeing/hearing soda, fruit drink and energy drink advertisements ≥1 time/d than adolescents whose parents were college graduates.
  
  
  CONCLUSIONS
  Almost half of the adolescents sampled reported daily SSB advertising exposure, with higher exposure among African Americans and adolescents with less educated parents. These data can help inform potential actions that decision makers might take, such as education of adolescents and their caregivers on the potential impact of beverage advertising, especially among groups at higher risk for obesity.
authors.affiliation: Division of Nutrition,Physical Activity and Obesity,National Center for Chronic Disease Prevention and Health Promotion,Centers for Disease Control and Prevention,4771 Buford Highway,Atlanta,GA 30341,USA.
authors.forename: Gayathri
authors.initials: G
authors.lastname: Kumar
authors.affiliation: Division of Nutrition,Physical Activity and Obesity,National Center for Chronic Disease Prevention and Health Promotion,Centers for Disease Control and Prevention,4771 Buford Highway,Atlanta,GA 30341,USA.
authors.forename: Stephen
authors.initials: S
authors.lastname: Onufrak
authors.affiliation: Division of Nutrition,Physical Activity and Obesity,National Center for Chronic Disease Prevention and Health Promotion,Centers for Disease Control and Prevention,4771 Buford Highway,Atlanta,GA 30341,USA.
authors.forename: Deena
authors.initials: D
authors.lastname: Zytnick
authors.affiliation: Division of Nutrition,Physical Activity and Obesity,National Center for Chronic Disease Prevention and Health Promotion,Centers for Disease Control and Prevention,4771 Buford Highway,Atlanta,GA 30341,USA.
authors.forename: Beverly
authors.initials: B
authors.lastname: Kingsley
authors.affiliation: Division of Nutrition,Physical Activity and Obesity,National Center for Chronic Disease Prevention and Health Promotion,Centers for Disease Control and Prevention,4771 Buford Highway,Atlanta,GA 30341,USA.
authors.forename: Sohyun
authors.initials: S
authors.lastname: Park
mesh_terms: D000293:Adolescent; D000329:Advertising; D001628:Beverages / Q000191:economics*; D002648:Child; D003430:Cross-Sectional Studies; D019422:Dietary Sucrose / Q000191:economics*; D061215:Energy Drinks / Q000191:economics; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D057566:Self Report; D012727:Sex Characteristics; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D014481:United States
chemical_list: D019422:Dietary Sucrose
keywords: Self-reported