title: Personalized SC-IAT: a possible way of reducing the influence of societal views on assessments of implicit attitude toward smoking.
abstract: The Implicit Association Test (IAT) is used to assess attitude beyond the limitations of explicit measurements. Nevertheless, the test requires opposition between two attitude objects and also measures an extra-personal dimension of attitude that may reflect associations shared collectively. The first limitation can be overcome by using a Single Category IAT and the second by a personalized version of IAT. This study compares attitudes to smoking measured using a Single Category IAT with a personalized version of the test. The results, collected from 111 students, showed that the Single Category IAT did not distinguish smokers from non-smokers; smokers had negative scores. The personalized version did distinguish smokers from non-smokers, and smokers' scores seem to be neutral.
authors.affiliation: 1 Laboratoire Travail et Cognition, Université de Toulouse Le Mirail, Toulouse, France.
authors.forename: Brigitte
authors.initials: B
authors.lastname: Bardin
authors.forename: Stéphane
authors.initials: S
authors.lastname: Perrissol
authors.forename: Jacques
authors.initials: J
authors.lastname: Py
authors.forename: Céline
authors.initials: C
authors.lastname: Launay
authors.forename: Florian
authors.initials: F
authors.lastname: Escoubès
mesh_terms: D000328:Adult; D001294:Attitude to Health; D005260:Female; D006801:Humans; D008297:Male; D009483:Neuropsychological Tests / Q000592:standards*; D011594:Psychometrics / Q000295:instrumentation; D012907:Smoking / Q000523:psychology*; D055815:Young Adult