title: Why you won't find an 'advert' for a U.K. hospital on an 'aeroplane'.
authors.forename: Robert
authors.initials: R
authors.lastname: Royce
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data; D000401:Aircraft; D004465:Economic Competition; D006779:Hospitals, Public; D008389:Marketing of Health Services; D006113:United Kingdom; D014481:United States