title: Change is hard: the promise of behavioral economics.
authors.forename: John
authors.initials: J
authors.lastname: Riedel
authors.forename: Ralph
authors.initials: R
authors.lastname: Colao
mesh_terms: D060909:Economics, Behavioral; D015438:Health Behavior; D006293:Health Promotion; D006801:Humans; D009786:Occupational Health Services; D014481:United States