title: Developing a culture of philanthropy to support your mission.
abstract: Nonprofit organizations and institutions should recognize and embrace the important role that philanthropy plays in our society. The key to success in fund-raising is nurturing a culture of philanthropy in your organization, which means that every member of your community must understand that philanthropy is critical to your mission, that each person has a role to play in fund-raising, and that donors are valued for more than just money. The focus should be on developing lasting relationships between you and your donors-a relationship that develops over time, enables deeper engagement, and ultimately results in more support for your mission. Common pitfalls to avoid are also reviewed.
authors.affiliation: Yoon Consulting LLC, Vienna, Virginia.
authors.forename: Christina
authors.initials: C
authors.lastname: Yoon
mesh_terms: D003469:Culture; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D009937:Organizational Objectives / Q000191:economics*