title: Health care marketing: how to get a leg up on the competition.
authors.affiliation: Partners, Foot & Ankle Business Innovations.
authors.forename: Gregory C
authors.initials: GC
authors.lastname: Berlet
authors.affiliation: Partners, Foot & Ankle Business Innovations.
authors.forename: Christopher F
authors.initials: CF
authors.lastname: Hyer
authors.affiliation: Partners, Foot & Ankle Business Innovations.
authors.forename: Terrence M
authors.initials: TM
authors.lastname: Philbin
authors.affiliation: Partners, Foot & Ankle Business Innovations.
authors.forename: Lowell Scott
authors.initials: LS
authors.lastname: Weil
authors.affiliation: Partners, Foot & Ankle Business Innovations.
authors.forename: Lowell
authors.initials: L
authors.lastname: Weil
authors.forename: Kimberly D
authors.initials: KD
authors.lastname: Fisher
mesh_terms: D004465:Economic Competition; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States