title: [Analysis and design of signaling transfer mechanism based on third-party certification: quality prestige index of traditional Chinese medicine enterprises].
abstract: Traditional Chinese medicine market is a typical market with information asymmetry, which may lead to "lemons" problem. Third-Party Certification is efficient path to solve the problem of information asymmetry. For this reason geo-authentic and commodity classes certification seems to be very important. But as we know, information asymmetry happen in the stages of traditional Chinese patent medicines market. So a signaling transfer mechanism, which can deliver the quality signal, is badly needed in TCM market. This paper analysis and design of signaling transfer mechanism based on Third-Party Certification, which called quality prestige index of TCM enterprises (QPITCM). QPITCM can display quality information as a signal run through the TCM market.
authors.forename: Guang
authors.initials: G
authors.lastname: Yang
authors.forename: Nuo
authors.initials: N
authors.lastname: Wang
authors.forename: Lan-Ping
authors.initials: LP
authors.lastname: Guo
authors.forename: Lu-Qi
authors.initials: LQ
authors.lastname: Huang
mesh_terms: D002568:Certification; D004365:Drugs, Chinese Herbal / Q000191:economics / Q000592:standards*; D008516:Medicine, Chinese Traditional / Q000191:economics / Q000592:standards*; D011786:Quality Control
chemical_list: D004365:Drugs, Chinese Herbal