title: The art of consultation.
abstract: Sophisticated marketing and practice-enhancing strategies can help bring patients to a surgeon's practice. However, the ability to retain these patients and also convert the consultations into surgical procedures depends on the art of consultation. This very important aspect of clinical practice is seldom taught in the medical school. In this paper, the author discusses many aspects of the art of consultation, which he has learned in his practice over the years.
authors.affiliation: Chief of Plastic Surgery, Mercy Hospital, Assistant Clinical Professor, State University of New York at Buffalo, New York, USA.
authors.forename: Kulwant S
authors.initials: KS
authors.lastname: Bhangoo
keywords: Advertising; consent; consultation; documentation; marketing; office décor; photography