title: Engaging an army of planners: An eBay case study.
abstract: Although led by a central corporate group, continuity planning at eBay is conducted by a community of planners native to their own departments. True programme success requires the full participation of these planners. This paper presents a case study of eBay's experience in achieving and maintaining planner engagement.
authors.forename: Scott
authors.initials: S
authors.lastname: Baldwin
keywords: eBay; engagement; motivation; planners; planning tools