title: Are we Aware of what we are, we are what we Eat- An Epidemiological Survey.
abstract: The lure of convenience in addition to good taste gets people to junk food addiction. With the advent of television even in the remotest areas people have become more aware of the fast food items available. Children watch television where fast food continues to dominate the food advertisements viewed by children. The easily available fast food in and around school campus and with little knowledge of the far reaching effects of these food items consumed, children fall an easy prey to junk food. Children are unaware of the food they eat and the effects it has on their growth and development. This survey reflects the large percentageof children who surrender to the temptation junk food consumption with little knowledge of its far sighted effects on their health.
authors.affiliation: Postgraduate Student, Department of Pedodontics and Preventive Children Dentistry, AB Shetty Memorial Institute of Dental Sciences, Mangalore, Karnataka, India.
authors.forename: Manpreet
authors.initials: M
authors.lastname: Kaur
authors.affiliation: Professor and Head, Department of Pedodontics and Preventive Children Dentistry, AB Shetty Memorial Institute of Dental Sciences, Mangalore, Karnataka, India.
authors.forename: Amitha
authors.initials: A
authors.lastname: M Hegde
keywords: Children.; Junk food; Nutritional behavior; Television