title: LLL2: an international global level questionnaire on toothbrushing and use of fluoride toothpaste.
abstract: OBJECTIVE
  To determine the evolution of toothbrushing frequency and use of fluoridetoothpaste in the FDI-Unilever partnership Live.Learn.Laugh. phase 2 programme using a self-reported questionnaire.
  
  
  METHODS
  The study was conducted in 23 countries. The key focus of this partnership was to educate people about the benefits of twice-daily brushing with fluoride toothpaste and to support people in adopting this important oral health behaviour. The partnership offers a choice of four project options to the local partnership team of the National Dental Association and local Unilever-operating companies. A self-report questionnaire was used in all participating subjects in local projects to evaluate the brushing frequency, the brushing timing and the use of fluoride toothpaste.
  
  
  RESULTS
  After implementation of the project interventions, a clear improvement in the reported frequency of brushing twice a day, regardless of the type of project, was observed. Subjects also increased day and night brushing and the use of fluoride toothpaste.
  
  
  CONCLUSIONS
  The strategy of using mothers to increase healthy behaviours in oral health achieved the greatest increase in twice-daily toothbrushing, followed by the intervention in schools.
authors.affiliation: Faculty of Dentistry, Laboratory Health-Individual - Society (SIS, E.A. 4129), Université Claude, Bernard Lyon 1, Lyon, France.
authors.forename: Juan Carlos
authors.initials: JC
authors.lastname: Llodra
authors.forename: Prathip
authors.initials: P
authors.lastname: Phantumvanit
authors.forename: Denis M
authors.initials: DM
authors.lastname: Bourgeois
authors.forename: Virginie
authors.initials: V
authors.lastname: Horn
mesh_terms: D000328:Adult; D002648:Child; D005260:Female; D005460:Fluorides, Topical / Q000627:therapeutic use*; D014943:Global Health; D006267:Health Education, Dental; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D007221:Industry; D008297:Male; D009035:Mothers; D009909:Oral Health; D055818:Public-Private Sector Partnerships; D012953:Societies, Dental; D011795:Surveys and Questionnaires; D014099:Toothbrushing; D014100:Toothpastes / Q000627:therapeutic use*
chemical_list: D005460:Fluorides, Topical; D014100:Toothpastes
keywords: Oral health education; behaviour; fluoride toothpaste; oral health promotion; toothbrushing