title: Why doctors should seek publicity: 15+ reasons to seek media attention.
abstract: Physicians have been shy about reaching out for free publicity, even though they are some of the most well-trained and accomplished professionals in our society. There's no reason for them not to seek out attention and to promote themselves in an ethical fashion. This article will review 15+ reasons for physicians to seek publicity and become a darling of the media.
authors.forename: Neil
authors.initials: N
authors.lastname: Baum
mesh_terms: D000329:Advertising; D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D011216:Practice Management, Medical / Q000458:organization & administration*