title: Development and assessment of an evidence-based prostate cancer intervention programme for black men: the W.O.R.D. on prostate cancer video.
abstract: In spite of the numerous prostate cancer (CaP) intervention programmes that have been implemented to address the disparities experienced by black men, CaP prevention, risk reduction, and early detection behaviours remain low among black men. The lack of formal theoretical frameworks to guide the development and implementation of interventions has been recognised as one of the primary reasons for the failure of health interventions. Members of the Florida Prostate Cancer Health Disparity (CaPHD) group employed the Personal Model of Prostate Cancer Disparity (PIPCaD) model and the Health Communication Process Model to plan, implement, and evaluate an intervention programme, the 'Working through Outreach to Reduce Disparity (W.O.R.D. on Prostate Cancer)' video for black men. The location for the video was in a barbershop, a popular setting for the targeted group. The video starred CaP survivors, CaP advocates, a radio personality, and barbers. In addition, remarks were provided by a CaP scientist, a urologist, a CaP advocate, a former legislator, and a minister. The W.O.R.D. video was developed to assist black men in meeting the Healthy People 2020 goal for the United States of America. The efficacy of the W.O.R.D. video was successfully established among 143 black men in Florida. Exposure to the video was found to statistically increase CaP knowledge and intention to participate in CaP screening. Furthermore, exposure to the video statistically decreased participants' perception of the number of factors contributing to decision, uncertainty about CaP screening. Participants were highly satisfied with the video content and rated the quality of the video to be very good. Participants also rated the video as credible, informative, useful, relevant, understandable, not too time consuming, clear, and interesting.
authors.affiliation: University of Florida, Gainesville, FL 32610, USA ; Florida Prostate Cancer Health Disparity Research Group, University of Florida, P.O. Box 100496, Gainesville, FL 32610, USA.
authors.forename: Folakemi
authors.initials: F
authors.lastname: Odedina
authors.affiliation: University of Florida, Gainesville, FL 32610, USA.
authors.forename: Awoyemi O
authors.initials: AO
authors.lastname: Oluwayemisi
authors.affiliation: University of Florida, Gainesville, FL 32610, USA ; Florida Prostate Cancer Health Disparity Research Group, University of Florida, P.O. Box 100496, Gainesville, FL 32610, USA.
authors.forename: Shannon
authors.initials: S
authors.lastname: Pressey
authors.affiliation: Florida Prostate Cancer Health Disparity Research Group, University of Florida, P.O. Box 100496, Gainesville, FL 32610, USA ; Alachua County Prostate Cancer Alliance, Gainesville, FL 32608, USA.
authors.forename: Samuel
authors.initials: S
authors.lastname: Gaddy
authors.affiliation: Egensteiner Media Consulting, LLC, Gainesville, FL 32605, USA.
authors.forename: Eva
authors.initials: E
authors.lastname: Egensteiner
authors.affiliation: University of Florida, Gainesville, FL 32610, USA.
authors.forename: Ezekiel O
authors.initials: EO
authors.lastname: Ojewale
authors.affiliation: Florida A&M University, 1520 Martin Luther King Jr Blvd, Tallahassee, FL 32307, USA.
authors.forename: Olivia Myra
authors.initials: OM
authors.lastname: Moline
authors.affiliation: Howard University, 2400 Sixth St NW, Washington, DC 20059, USA.
authors.forename: Chloe Marie
authors.initials: CM
authors.lastname: Martin
keywords: black men; education intervention; prostate cancer; prostate cancer disparity; prostate cancer video