title: Modeling the anti-cyberbullying preferences of university students: Adaptive choice-based conjoint analysis.
abstract: Adaptive choice-based conjoint analysis was used to study the anti-cyberbullying program preferences of 1,004 university students. More than 60% reported involvement in cyberbullying as witnesses (45.7%), victims (5.7%), perpetrator-victims (4.9%), or perpetrators (4.5%). Men were more likely to report involvement as perpetrators and perpetrator-victims than were women. Students recommended advertisements featuring famous people who emphasized the impact of cyberbullying on victims. They preferred a comprehensive approach teaching skills to prevent cyberbullying, encouraging students to report incidents, enabling anonymous online reporting, and terminating the internet privileges of students involved as perpetrators. Those who cyberbully were least likely, and victims of cyberbullying were most likely, to support an approach combining prevention and consequences. Simulations introducing mandatory reporting, suspensions, or police charges predicted a substantial reduction in the support of uninvolved students, witnesses, victims, and perpetrators.
authors.affiliation: Department of Psychiatry and Behavioural Neurosciences, McMaster University, Hamilton, Ontario, Canada.
authors.forename: Charles E
authors.initials: CE
authors.lastname: Cunningham
authors.affiliation: Department of Psychiatry and Behavioural Neurosciences, McMaster University, Hamilton, Ontario, Canada.
authors.forename: Yvonne
authors.initials: Y
authors.lastname: Chen
authors.affiliation: Faculty of Education and School Psychology, University of Ottawa, Ottawa, Ontario, Canada.
authors.forename: Tracy
authors.initials: T
authors.lastname: Vaillancourt
authors.affiliation: Department of Psychiatry and Behavioural Neurosciences, McMaster University, Hamilton, Ontario, Canada.
authors.forename: Heather
authors.initials: H
authors.lastname: Rimas
authors.affiliation: DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada.
authors.forename: Ken
authors.initials: K
authors.lastname: Deal
authors.affiliation: Hamilton-Wentworth District School Board, Hamilton, Ontario, Canada.
authors.forename: Lesley J
authors.initials: LJ
authors.lastname: Cunningham
authors.affiliation: McMaster University, Hamilton, Ontario, Canada.
authors.forename: Jenna
authors.initials: J
authors.lastname: Ratcliffe
mesh_terms: D000328:Adult; D058445:Bullying / Q000517:prevention & control* / Q000706:statistics & numerical data; D002755:Choice Behavior / Q000502:physiology*; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D008960:Models, Psychological; D013334:Students / Q000523:psychology* / Q000706:statistics & numerical data; D014495:Universities; D055815:Young Adult
keywords: internet; relationships