title: The Healthy Weight Commitment Foundation trillion calorie pledge: lessons from a marketing ploy?
authors.affiliation: Friedman School of Nutrition Science and Policy, Tufts University, Boston, Massachusetts. Electronic address: dariush.mozaffarian@tufts.edu.
authors.forename: Dariush
authors.initials: D
authors.lastname: Mozaffarian
mesh_terms: D001835:Body Weight; D002149:Energy Intake; D005502:Food / Q000592:standards*; D019649:Food Industry / Q000379:methods / Q000592:standards*; D005582:Foundations; D006801:Humans; D040541:Marketing / Q000379:methods; D014481:United States