title: The effect of visualizing healthy eaters and mortality reminders on nutritious grocery purchases: an integrative terror management and prototype willingness analysis.
abstract: OBJECTIVE
  To use insights from an integration of the terror management health model and the prototype willingness model to inform and improve nutrition-related behavior using an ecologically valid outcome.
  
  
  METHODS
  Prior to shopping, grocery shoppers were exposed to a reminder of mortality (or pain) and then visualized a healthy (vs. neutral) prototype. Receipts were collected postshopping and food items purchased were coded using a nutrition database.
  
  
  RESULTS
  Compared with those in the control conditions, participants who received the mortality reminder and who were led to visualize a healthy eater prototype purchased more nutritious foods.
  
  
  CONCLUSIONS
  The integration of the terror management health model and the prototype willingness model has the potential for both basic and applied advances and offers a generative ground for future research.
authors.affiliation: Department of Psychological Sciences.
authors.forename: Simon
authors.initials: S
authors.lastname: McCabe
authors.affiliation: Department of Psychological Sciences.
authors.forename: Jamie
authors.initials: J
authors.lastname: Arndt
authors.affiliation: Department of Psychology, University of South Florida.
authors.forename: Jamie L
authors.initials: JL
authors.lastname: Goldenberg
authors.affiliation: Department of Psychology, Montana State University.
authors.forename: Matthew
authors.initials: M
authors.lastname: Vess
authors.affiliation: Department of Psychology, University of Missouri.
authors.forename: Kenneth E
authors.initials: KE
authors.lastname: Vail
authors.affiliation: Department of Psychology, University of Connecticut.
authors.forename: Frederick X
authors.initials: FX
authors.lastname: Gibbons
authors.affiliation: Department of Psychology, Ohio University.
authors.forename: Ross
authors.initials: R
authors.lastname: Rogers
mesh_terms: D000328:Adult; D002755:Choice Behavior; D003643:Death; D005247:Feeding Behavior; D005260:Female; D005502:Food; D005518:Food Preferences / Q000523:psychology*; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D009042:Motivation; D010146:Pain / Q000523:psychology; D011795:Surveys and Questionnaires