title: Stimulating dialogue: measuring success of the "Smoke Free Horry" campaign.
abstract: Smoke Free Horry was an anti-secondhand smoke media campaign that ran in Horry County, South Carolina in 2011 and 2012. The present study assessed the campaign's ability to stimulate interpersonal dialogue about the campaign-specifically its four television public service announcements (PSAs)-as well as about other smoking-related topics, among a sample of 285 Horry County young adults. Survey data suggested talking about anti-smoking PSAs was related to subsequent discussion about smoking-related topics and positive perceptions of the campaign's effectiveness. PSAs using emotional appeals and that discussed the negative health effects of smoking/secondhand smoke were related to the most interpersonal discussions about smoking, secondhand smoking, and smoking bans. Implications for future anti-smoking campaign design are discussed.
authors.affiliation: Coastal Carolina University, Conway, South Carolina.
authors.forename: Christina
authors.initials: C
authors.lastname: Anderson
authors.affiliation: Coastal Carolina University, Conway, South Carolina.
authors.forename: Kyle J
authors.initials: KJ
authors.lastname: Holody
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D058015:Health Communication; D006266:Health Education / Q000379:methods*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D012907:Smoking / Q000331:legislation & jurisprudence / Q000523:psychology*; D000074606:Smoking Prevention; D013022:South Carolina; D013334:Students; D013690:Television; D014028:Tobacco Smoke Pollution / Q000331:legislation & jurisprudence / Q000706:statistics & numerical data*; D014495:Universities; D055815:Young Adult
chemical_list: D014028:Tobacco Smoke Pollution