title: [Current quality management situation and administration countermeasure study of enterprises marketing corneal contact lens].
abstract: OBJECTIVE
  Study the current quality management situation of enterprises marketing corneal contact lens via systemic investigations and explore effective administration countermeasures in the future.
  
  
  METHODS
  The quality management indicators of sixty-two corneal contact lens marketing enterprises in Xuhui district of Shanghai were systematically investigated and enterprises of different operation models was compared and analyzed.
  
  
  RESULTS
  Wholesale enterprises and retail chain enterprises are apparently better than independent enterprises almost in all facets.
  
  
  CONCLUSIONS
  Facilitate market accession of corneal contact lens marketing enterprises, encourage the business model of retail chain, enhance supervision of corneal contact lens marketing enterprises, especially independent franchisors.
authors.forename: Yungui
authors.initials: Y
authors.lastname: Liu
authors.forename: Ying
authors.initials: Y
authors.lastname: Yao
authors.forename: Shihao
authors.initials: S
authors.lastname: Shangguan
authors.forename: Qun
authors.initials: Q
authors.lastname: Gu
authors.forename: Wuming
authors.initials: W
authors.lastname: Gao
authors.forename: Yaoshui
authors.initials: Y
authors.lastname: Chen
mesh_terms: D003261:Contact Lenses / Q000191:economics*; D040541:Marketing; D008421:Materials Management, Hospital