title: 'If we want things to stay as they are, things will have to change'*.
authors.affiliation: Department of Obstetrics and Gynaecology, Università degli Studi and Fondazione Ca' Granda Ospedale Maggiore Policlinico, Via Commenda 12, 20122, Milan, Italy paolo.vercellini@unimi.it.
authors.forename: Paolo
authors.initials: P
authors.lastname: Vercellini
mesh_terms: D016265:Conflict of Interest; D033181:Information Dissemination / Q000379:methods; D010818:Practice Patterns, Physicians' / Q000592:standards / Q000639:trends; D017594:Publication Bias / Q000639:trends*; D012955:Societies, Medical / Q000458:organization & administration; D014342:Truth Disclosure