title: Burning platforms: friending social media's role in #scicomm.
abstract: Rapid and lucid communication of science has never been more important. Coincidentally, powerful social media platforms allow scientists to engage with each other and with the public. Effective use of these tools can help both accelerate science and improve its appreciation.
authors.affiliation: Lunenfeld-Tanenbaum Research Institute, Mount Sinai Hospital, 600 University Avenue, Toronto, Ontario, M5G 1X5, Canada; Department of Medical Biophysics, University of Toronto, Ontario, M5G 1X5, Canada. Electronic address: woodgett@lunenfeld.ca.
authors.forename: Jim
authors.initials: J
authors.lastname: Woodgett
mesh_terms: D003585:Cell Biology / Q000193:education / Q000639:trends*; D003142:Communication; D006801:Humans; D059232:Laboratory Personnel / Q000193:education / Q000639:trends*; D061108:Social Media / Q000639:trends*