title: The Museum as a platform for tobacco promotion in China.
abstract: The China Tobacco Museum in Shanghai is the largest in China, consisting of seven pavilions of tobacco-related exhibits. A focus group and previous survey data revealed that the museum conveys messages that make tobacco use appealing. Of the pavilions, three were found to contain blatant misinformation about tobacco and tobacco consumption. We argue that the China Tobacco Museum is a platform for tobacco promotion, a form of tobacco advertising, promotion and sponsorship, and thus contravenes the FCTC.
authors.affiliation: School of Public Health, Fudan University, Shanghai, People's Republic of China.
authors.forename: Fan
authors.initials: F
authors.lastname: Wang
authors.affiliation: School of Journalism, Fudan University, Shanghai, People's Republic of China.
authors.forename: Shaojing
authors.initials: S
authors.lastname: Sun
authors.affiliation: School of Journalism, Fudan University, Shanghai, People's Republic of China.
authors.forename: Xinyi
authors.initials: X
authors.lastname: Yao
authors.affiliation: School of Public Health, Fudan University, Shanghai, People's Republic of China.
authors.forename: Hua
authors.initials: H
authors.lastname: Fu
mesh_terms: D000329:Advertising; D002681:China; D009144:Museums; D062789:Tobacco Products
keywords: Advertising and Promotion; Surveillance and monitoring; Tobacco industry