title: Understanding the influence of social media in medicine: lesson learned from Facebook.
abstract: Atopic dermatitis is a very common chronic skin disease. With increasing number of patients searching social media outlets such as Facebook for medical information, social media can be used by physicians as a powerful educational tool. We analyzed the unmoderated Q&A series on Facebook begun by members of National Eczema Association Scientific Advisory Committee. Four respondents accounted for more than 50% of all responses and the most common were negative posts about topical steroids (61%). Possible strategies to accomplish the safe dissemination of information in a public forum may include a moderator role for physicians.
authors.forename: Jessica A
authors.initials: JA
authors.lastname: Savas
authors.forename: Karen E
authors.initials: KE
authors.lastname: Huang
authors.affiliation: Wake Forest School of Medicine.
authors.forename: Sara Moradi
authors.initials: SM
authors.lastname: Tuchayi
authors.forename: Steven R
authors.initials: SR
authors.lastname: Feldman
mesh_terms: D000279:Administration, Cutaneous; D000305:Adrenal Cortex Hormones / Q000008:administration & dosage / Q000627:therapeutic use*; D003876:Dermatitis, Atopic / Q000188:drug therapy*; D006801:Humans; D010353:Patient Education as Topic; D061108:Social Media
chemical_list: D000305:Adrenal Cortex Hormones