title: Instituting interaction: normative transformations in human communicative practices.
abstract: Recent experiments in semiotics and linguistics demonstrate that groups tend to converge on a common set of signs or terms in response to presented problems, experiments which potentially bear on the emergence and establishment of institutional interactions. Taken together, these studies indicate a spectrum, ranging from the spontaneous convergence of communicative practices to their eventual conventionalization, a process which might be described as an implicit institutionalization of those practices. However, the emergence of such convergence and conventionalization does not in itself constitute an institution, in the strict sense of a social organization partly created and governed by explicit rules. A further step toward institutions proper may occur when others are instructed about a task. That is, given task situations which select for successful practices, instructions about such situations make explicit what was tacit practice, instructions which can then be followed correctly or incorrectly. This transition gives rise to the normative distinction between conditions of success versus conditions of correctness, a distinction which will be explored and complicated in the course of this paper. Using these experiments as a basis, then, the emergence of institutions will be characterized in evolutionary and normative terms, beginning with our adaptive responses to the selective pressures of certain situational environments, and continuing with our capacity to then shape, constrain, and institute those environments to further refine and streamline our problem-solving activity.
authors.affiliation: Department of Philosophy, School of Humanities, University of Hertfordshire Hatfield, UK.
authors.forename: John Z
authors.initials: JZ
authors.lastname: Elias
authors.affiliation: Department of Aesthetics and Communication, Center for Semiotics, Aarhus University Aarhus, Denmark ; Interacting Minds Centre, Aarhus University Aarhus, Denmark.
authors.forename: Kristian
authors.initials: K
authors.lastname: Tylén
keywords: communicative practice; conventionalization; experimental semiotics; institutionalization; normativity