title: Local markets for global health technologies: lessons learned from advancing 6 new products.
abstract: Key components to support local institutional and consumer markets are: supply chain, finance, clinical use, and consumer use. Key lessons learned: (1) Build supply and demand simultaneously. (2) Support a lead organization to drive the introduction process. (3) Plan for scale up from the start. (4) Profitability for the private sector is an absolute.
authors.affiliation: PATH , Seattle, WA , USA.
authors.forename: Dipika Mathur
authors.initials: DM
authors.lastname: Matthias
authors.affiliation: PATH, Washington, DC, USA. Now with Management Sciences for Health , Arlington, VA , USA.
authors.forename: Catharine H
authors.initials: CH
authors.lastname: Taylor
authors.affiliation: PATH , Washington, DC , USA.
authors.forename: Debjeet
authors.initials: D
authors.lastname: Sen
authors.affiliation: PATH , Seattle, WA , USA.
authors.forename: Mutsumi
authors.initials: M
authors.lastname: Metzler
mesh_terms: D020811:Biomedical Technology; D003695:Delivery of Health Care / Q000191:economics; D003906:Developing Countries; D014943:Global Health; D006295:Health Resources; D061889:Healthcare Financing; D006801:Humans; D007221:Industry; D008389:Marketing of Health Services; D017149:Private Sector