title: DTCA in New Zealand, finding a healthy balance.
authors.affiliation: Medicines New Zealand (the prescription pharmaceutical industry trade association), Wellington, New Zealand. http://www.medicinesnz.co.nz.
authors.forename: Kevin
authors.initials: K
authors.lastname: Sheehy
mesh_terms: D004345:Drug Industry / Q000458:organization & administration*; D011307:Drug Prescriptions / Q000706:statistics & numerical data*; D006801:Humans; D040541:Marketing