title: The Meth Project and Teen Meth Use: New Estimates from the National and State Youth Risk Behavior Surveys.
abstract: In this note, we use data from the national and state Youth Risk Behavior Surveys for the period 1999 through 2011 to estimate the relationship between the Meth Project, an anti-methamphetamine advertising campaign, and meth use among high school students. During this period, a total of eight states adopted anti-meth advertising campaigns. After accounting for pre-existing downward trends in meth use, we find little evidence that the campaign curbed meth use in the full sample. We do find, however, some evidence that the Meth Project may have decreased meth use among White high school students.
authors.affiliation: Department of Agricultural Economics and Economics, Montana State University, Bozeman, MT, USA.
authors.forename: D Mark
authors.initials: DM
authors.lastname: Anderson
authors.affiliation: Department of Agricultural and Applied Economics, University of Wisconsin, Madison, WI, USA.
authors.forename: David
authors.initials: D
authors.lastname: Elsea
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior / Q000523:psychology*; D000329:Advertising; D019969:Amphetamine-Related Disorders / Q000453:epidemiology / Q000517:prevention & control*; D005260:Female; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D006306:Health Surveys; D006801:Humans; D008297:Male; D012309:Risk-Taking; D014481:United States / Q000453:epidemiology; D055815:Young Adult
keywords: anti-drug campaign; meth project; methamphetamine use; youth risky behavior