title: Soothing and balmy, cure without disfigurement: Benjamin Bye, false promises, and head and neck cancer.
abstract: One century ago, patients dreaded a diagnosis of head and neck cancer, fearing not only the progression of the disease but also the prospect of surgery. A cadre of charlatans preyed upon these fears to make a profit. We unearth the tale of Benjamin Bye, an Indianapolis doctor peddling the Combination Oil Cure. His collection of creams applied to the face offered unsuspecting patients a painless cure of their head and neck cancer. Bye eventually came under the fire of muckrakers as well as the federal government. Not long thereafter, Bye's practice was declared fraudulent, and the US Postmaster General refused to send his products. Bye's story recalls a time in which curative options were few and fear of malignancy was pervasive. Today, as our treatment armamentarium grows, we are reminded to critically assess efficacy, honestly discuss options with patients, and ensure that charlatanism remains a shadow of the past.
authors.affiliation: Center for Bioethics and Social Sciences in Medicine (CBSSM), University of Michigan Medical School, Ann Arbor, Michigan, USA.
authors.forename: Jennifer
authors.initials: J
authors.lastname: Xu
authors.affiliation: Center for Bioethics and Social Sciences in Medicine (CBSSM), University of Michigan Medical School, Ann Arbor, Michigan, USA Department of Otolaryngology-Head & Neck Surgery, University of Michigan Health System, Ann Arbor, Michigan, USA shumana@med.umich.edu.
authors.forename: Andrew G
authors.initials: AG
authors.lastname: Shuman
mesh_terms: D000329:Advertising / Q000266:history; D005607:Fraud; D006258:Head and Neck Neoplasms / Q000266:history* / Q000628:therapy; D049673:History, 20th Century; D009671:Nostrums; D011781:Quackery / Q000266:history*
chemical_list: D009671:Nostrums
keywords: charlatanism; head and neck cancer; medical history