title: Why information alone is not enough: behavioral economics and the future of genomic medicine.
authors.forename: J S
authors.initials: JS
authors.lastname: Blumenthal-Barby
authors.forename: Amy L
authors.initials: AL
authors.lastname: McGuire
authors.forename: Peter A
authors.initials: PA
authors.lastname: Ubel
mesh_terms: D015179:Colorectal Neoplasms / Q000235:genetics*; D055088:Early Detection of Cancer / Q000706:statistics & numerical data*; D005260:Female; D020022:Genetic Predisposition to Disease; D006801:Humans; D008297:Male; D010349:Patient Compliance; D018570:Risk Assessment