title: [The target in the healthcare marketing].
abstract: In the marketing it is essential to have well clear the characteristics of the consumer/client with the purpose to offer a service contemplated satisfactory: it speaks of marketing oriented, that studies the characteristics of the patient of reference. To have a picture the more exhaustive possible than the consumer type is essential to investigate on what its expectations are, where a similar service is habitually disbursed, when it usually enjoys him of such service, because the patient chooses that service rather than another. Always in the optics of marketing, it's necessary to keep in mind which are the characteristics of a service that can mostly make it desirable:it is must be unpublished, with a low/middle cost(it depends on the characteristics of the consumer), comfortable from take, disbursed in comfortable place and with courtesy, to guarantee the greatest safety degree in terms of reliability and competence, to allow at times to define a status social.
authors.forename: Cinzia
authors.initials: C
authors.lastname: Ameri
authors.forename: Fulvio
authors.initials: F
authors.lastname: Fiorini
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*