title: The future of multipurpose prevention technology product strategies: understanding the market in parallel with product development.
authors.affiliation: NWJ Group, LLC, Wayne, PA, USA.
authors.forename: J W
authors.initials: JW
authors.lastname: Romano
authors.forename: L
authors.initials: L
authors.lastname: Van Damme
authors.forename: S
authors.initials: S
authors.lastname: Hillier
mesh_terms: D003258:Consumer Behavior; D003267:Contraception / Q000379:methods; D005260:Female; D006801:Humans; D040541:Marketing; D011247:Pregnancy; D049168:Pregnancy, Unplanned; D011634:Public Health; D012749:Sexually Transmitted Diseases / Q000517:prevention & control*; D016387:Women's Health