title: Hidden in plain sight: a crowdsourced public art contest to make automated external defibrillators more visible.
abstract: OBJECTIVE
  We sought to explore the feasibility of using a crowdsourcing study to promote awareness about automated external defibrillators (AEDs) and their locations.
  
  
  METHODS
  The Defibrillator Design Challenge was an online initiative that asked the public to create educational designs that would enhance AED visibility, which took place over 8 weeks, from February 6, 2014, to April 6, 2014. Participants were encouraged to vote for AED designs and share designs on social media for points. Using a mixed-methods study design, we measured participant demographics and motivations, design characteristics, dissemination, and Web site engagement.
  
  
  RESULTS
  Over 8 weeks, there were 13 992 unique Web site visitors; 119 submitted designs and 2140 voted. The designs were shared 48 254 times on Facebook and Twitter. Most designers-voters reported that they participated to contribute to an important cause (44%) rather than to win money (0.8%). Design themes included: empowerment, location awareness, objects (e.g., wings, lightning, batteries, lifebuoys), and others.
  
  
  CONCLUSIONS
  The Defibrillator Design Challenge engaged a broad audience to generate AED designs and foster awareness. This project provides a framework for using design and contest architecture to promote health messages.
authors.affiliation: Raina M. Merchant, Heather M. Griffis, Yoonhee P. Ha, Austin S. Kilaru, Allison M. Sellers, Emily Kramer-Golinkoff, Lindsay Nadkarni, Margaret M. Debski, Kevin A. Padrez, John C. Hershey, and Shawndra S. Hill are with the Social Media and Health Innovation Lab, Penn Medicine Center for Health Care Innovation, University of Pennsylvania, Philadelphia. Lance B. Becker is with the Department of Emergency Medicine, University of Pennsylvania, Philadelphia. David A. Asch is with the Center for Health Equity Research and Promotion, Philadelphia VA Medical Center, Philadelphia.
authors.forename: Raina M
authors.initials: RM
authors.lastname: Merchant
authors.forename: Heather M
authors.initials: HM
authors.lastname: Griffis
authors.forename: Yoonhee P
authors.initials: YP
authors.lastname: Ha
authors.forename: Austin S
authors.initials: AS
authors.lastname: Kilaru
authors.forename: Allison M
authors.initials: AM
authors.lastname: Sellers
authors.forename: John C
authors.initials: JC
authors.lastname: Hershey
authors.forename: Shawndra S
authors.initials: SS
authors.lastname: Hill
authors.forename: Emily
authors.initials: E
authors.lastname: Kramer-Golinkoff
authors.forename: Lindsay
authors.initials: L
authors.lastname: Nadkarni
authors.forename: Margaret M
authors.initials: MM
authors.lastname: Debski
authors.forename: Kevin A
authors.initials: KA
authors.lastname: Padrez
authors.forename: Lance B
authors.initials: LB
authors.lastname: Becker
authors.forename: David A
authors.initials: DA
authors.lastname: Asch
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001154:Art; D047548:Defibrillators / Q000706:statistics & numerical data*; D005240:Feasibility Studies; D005260:Female; D006297:Health Services Accessibility / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male; D008875:Middle Aged; D058687:Out-of-Hospital Cardiac Arrest / Q000401:mortality / Q000628:therapy*; D011446:Prospective Studies; D061108:Social Media