title: Changing the choice architecture of ageing: live different and 'catch old'.
abstract: Physical ageing and being old are broadly feared or denied, particularly by the young (Chittister 2008: 53). The future is viewed in terms of vague, looming, disabilities, despite the fact that no one can know their personal, ageing fate. As physical and functional limitations become more apparent over time, expected validation occurs in support of the conventional narrative of decline. It is necessary to understand the traditional negative perceptions about ageing if we are to alter them. At present, they do not match the unfolding realities of what it means to grow old, in the early twenty-first century.The challenge of the new longevity is learning to navigate the unexplored life terrain between middle and extreme age. How, then, can we redefine this life stage, navigate new pathways for growing old in order to maximize the untapped contributions of the largest and longest ever living cohort? The baby boomers (born 1946-1964) are not homogenous but they are in position to become the standard bearers for a new narrative and an alternative way to live differently, while ageing.This will require changes to choice architecture and decision making about personal ageing that will challenge long held attitudes, perceptions and mindsets. Hence, changing the narrative about living long and well is the void addressed here.Life is ultimately terminal. In the interim, the process of catching old by living different is the ultimate, life enhancing skill. It is all in the choosing.
authors.affiliation: Independent Researcher, UK.
authors.forename: Deborah
authors.initials: D
authors.lastname: Gale
mesh_terms: D000375:Aging; D001245:Association Learning; D002755:Choice Behavior; D003466:Cultural Characteristics; D003657:Decision Making; D003717:Denial, Psychological; D019049:Developed Countries; D004526:Efficiency; D004644:Emotions; D005239:Fear; D006801:Humans; D016901:Intergenerational Relations; D008017:Life Expectancy; D008132:Loneliness; D008136:Longevity; D008568:Memory; D009017:Morbidity; D012179:Retirement; D012660:Semantics; D012923:Social Class; D012931:Social Environment; D012934:Social Isolation; D012941:Social Responsibility; D012943:Social Security; D012959:Socioeconomic Factors; D014937:Work
keywords: ageing; choice architecture; longevity; policy; technology