title: Transforming the image of nursing: the evidence for assurance.
abstract: A nurse's uniform influences perceptions about nursing practice and thus contributes significantly to the overall image of a nurse. A nurse's uniform also can represent the brand of an organization, the tangible and intangible attributes that distinguish an organization from its competitors. The rebranding of a major health care system provided a unique opportunity to refine the "image of nurses" within the organization. This article describes the planning, evidence gathering, and implementation of a major initiative to promote professional nursing practice.
authors.affiliation: Author Affiliations: Indiana University Health (Drs Wocial and Everett and Mss Sego and Rager), and Indiana University School of Nursing (Dr Wocial), Indianapolis, Indiana; and Stanford Hospital and Clinics (Ms Laubersheimer), Stanford, California.
authors.forename: Lucia D
authors.initials: LD
authors.lastname: Wocial
authors.forename: Kelly
authors.initials: K
authors.lastname: Sego
authors.forename: Carrie
authors.initials: C
authors.lastname: Rager
authors.forename: Shellee
authors.initials: S
authors.lastname: Laubersheimer
authors.forename: Linda Q
authors.initials: LQ
authors.lastname: Everett
mesh_terms: D001290:Attitude; D001291:Attitude of Health Personnel; D003020:Clothing / Q000523:psychology / Q000592:standards; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration; D017144:Focus Groups; D006801:Humans; D007196:Indiana; D024802:Nurse's Role / Q000523:psychology; D009936:Organizational Innovation; D012933:Social Identification