Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory.
Cognitive Science, Cognitive Brain Research Unit, University of Helsinki Helsinki, Finland.
Jaana
J
Simola
Department of Psychology, University of Turku Turku, Finland.
Jukka
J
Hyönä
Department of Marketing, Aalto University School of Business Helsinki, Finland.
Jarmo
J
Kuisma
ad format; advertising; animation; attention; eye movements; internet; media; memory