title: The customer is always right, even when you are justifiably wrong.
authors.affiliation: The University of Melbourne East Melbourne, Victoria, Australia rod.hicks@petermac.org.
authors.forename: Rodney J
authors.initials: RJ
authors.lastname: Hicks
mesh_terms: D003951:Diagnostic Errors / Q000706:statistics & numerical data*; D006801:Humans; D008495:Medical Oncology / Q000706:statistics & numerical data*; D009369:Neoplasms / Q000000981:diagnostic imaging*; D049268:Positron-Emission Tomography / Q000706:statistics & numerical data*