title: First TV advertisement for e-cigarettes prompts complaints.
authors.affiliation: London.
authors.forename: Adrian
authors.initials: A
authors.lastname: O'Dowd
mesh_terms: D000329:Advertising; D066300:Electronic Nicotine Delivery Systems / Q000009:adverse effects / Q000523:psychology; D006801:Humans; D016540:Smoking Cessation / Q000523:psychology*; D012938:Social Perception; D013690:Television