title: Ethnographic edutainment for transformative medical education: Thailand.
abstract: Transformative learning is a most important issue in medical education. Ethnographic edutainment is a concept that consists of reward, competition, and motivation strategies, which are more effective in engaging with learners. First-year medical students (N = 321) were included in this study during the Doctor and Society course at Chulalongkorn University in 2011. Four preset learning objectives were set and participants assigned a term group project with clouding technologies. The deliverables and the attitude toward this method were evaluated. Nineteen of 20 (95%) groups achieved all objectives. Females rated higher scores for this activity than males (P < 0.001). Statistically significant differences were found between lecture-based sessions and field visit sessions as well as ethnographic edutainment activity sessions and other types (P < 0.01). The results were consistent in both male and female groups. Ethnographic edutainment can be well-accepted with higher satisfaction than some other types of teaching.
authors.affiliation: Chulalongkorn University, Bangkok, Thailand.
authors.forename: Thira
authors.initials: T
authors.lastname: Woratanarat
mesh_terms: D000884:Anthropology, Cultural / Q000379:methods*; D002321:Career Choice; D004501:Education, Medical / Q000379:methods*; D005260:Female; D006801:Humans; D020407:Internet; D007858:Learning; D008297:Male; D009042:Motivation; D012737:Sex Factors; D060756:Social Networking; D013337:Students, Medical / Q000523:psychology*; D013785:Thailand