title: Rehabilitation centers: marketing analysis and future challenges.
abstract: A rehabilitation center is another form of health care organization that specializes in providing care for particular conditions of patients. Patients admitted in rehab centers range from being accident victims to those suffering with a specific illness. These organizations are becoming extremely valuable in providing patient care services. However, they have not marketed themselves as aggressively as other health care organizations. This article provides an insight regarding rehab centers and examines marketing issues using a SWOT (strengths, weaknesses, opportunities, and threats) analysis. It further provides some future prospects and challenges for marketers of these organizations.
authors.affiliation: a School of Business , University of Houston-Clear Lake at Texas Medical Center , Houston , Texas.
authors.forename: Ashish
authors.initials: A
authors.lastname: Chandra
authors.forename: William B
authors.initials: WB
authors.lastname: Stroube
authors.forename: William K
authors.initials: WK
authors.lastname: Willis
mesh_terms: D000329:Advertising; D000488:Allied Health Personnel; D003153:Community Health Services; D006801:Humans; D007349:Insurance, Health, Reimbursement / Q000191:economics; D008389:Marketing of Health Services / Q000458:organization & administration*; D012047:Rehabilitation Centers / Q000639:trends; D000078329:Workforce
keywords: funding; marketing; rehab; rehabilitation center; reimbursement; staffing; therapist