title: Public policy and personal preference: a disconnect between beliefs regarding responsible drinking and the motivation to get drunk.
authors.affiliation: Department of Marketing, School of Business, University of Otago, PO Box 56, Dunedin, New Zealand. Electronic address: kirsten.robertson@otago.ac.nz.
authors.forename: K
authors.initials: K
authors.lastname: Robertson
authors.affiliation: Department of Marketing, School of Business, University of Otago, PO Box 56, Dunedin, New Zealand.
authors.forename: R
authors.initials: R
authors.lastname: Aitken
authors.affiliation: Department of Marketing, School of Business, University of Otago, PO Box 56, Dunedin, New Zealand.
authors.forename: L
authors.initials: L
authors.lastname: Watkins
mesh_terms: D000293:Adolescent; D000428:Alcohol Drinking / Q000523:psychology*; D000435:Alcoholic Intoxication / Q000523:psychology*; D001294:Attitude to Health; D005260:Female; D006801:Humans; D008297:Male; D009042:Motivation; D009520:New Zealand; D011640:Public Policy; D012309:Risk-Taking; D013334:Students / Q000523:psychology / Q000706:statistics & numerical data; D014495:Universities; D055815:Young Adult