title: Profits or people? The informative case of alcohol marketing.
abstract: OBJECTIVE
  To analyse influence on alcohol marketing policy in New Zealand.
  
  
  METHODS
  Document and literature review.
  
  
  RESULTS
  There is a powerful argument and popular support for restricting alcohol marketing but no significant policy action taken.
  
  
  CONCLUSIONS
  Greater priority has been placed on the profits of influential corporations compared with protecting the health of future generations of New Zealanders.
authors.affiliation: SHORE and Whariki Research Centre. Massey University, PO Box 6137, Wellesley Street, Auckland 1141, New Zealand. s.casswell@massey.ac.nz.
authors.forename: Sally
authors.initials: S
authors.lastname: Casswell
mesh_terms: D000293:Adolescent; D000428:Alcohol Drinking / Q000331:legislation & jurisprudence* / Q000639:trends; D000434:Alcoholic Beverages; D016265:Conflict of Interest; D033161:Government Regulation; D006291:Health Policy; D006801:Humans; D040541:Marketing / Q000331:legislation & jurisprudence*; D009520:New Zealand; D055815:Young Adult