title: Fighting obesity campaign in Turkey: evaluation of media campaign efficacy.
abstract: OBJECTIVE
  This study aims to determine the frequency of behaviour change and related factors generated in the population through the "Fighting Obesity Campaign" of the Turkish Ministry of Health.
  
  
  METHODS
  Twelve statistical regions from NUTS-1 and 18 provinces were selected for the study sample. At least one province from each region was randomly selected, and stratawere defined as urban or rural. Of the sample selected, 2,038 respondents completed a face-to-face survey. Logistic regression analysis was used to analyse the data. Changing behaviour as result of the campaign was defined as the dependent variable. Behaviour change was defined as an individual taking at least one action to increase physical activity, calculate her/his Body Mass Index (BMI) or minimise meal portions.
  
  
  RESULTS
  Of the sample selected, 84% of participants lived in urban areas. Of total sample selected, 49.8% were men and 50.2% were women. According to BMI categorisation, 41.4% of participants were underweight or normal weight, 34.3% were overweight and 24.3% were obese. Of the total participants, 85.2% learned about the "Fighting-Obesity Campaign" through television, 28.1% through radio, 11.0% from newspapers, 6.0% from billboards, and 19.2% from other sources. This study revealed that 28.5% of the participants adopted desired behavioural changes after exposure to the campaign. Logistic regression results demonstrated that behaviour change is greater among women, individuals living in urban settings, group of persons approving public spots, obese individuals, and among the 20-39 age group.
  
  
  CONCLUSIONS
  Media campaigns may cause behavioural changes by increasing motivation to prevent obesity within the target population. Con- tinuing these campaigns can lead to success at the national level.
authors.forename: Inci
authors.initials: I
authors.lastname: Arikan
authors.forename: Kağan
authors.initials: K
authors.lastname: Karakaya
authors.forename: Mustafa
authors.initials: M
authors.lastname: Erata
authors.forename: Hakan
authors.initials: H
authors.lastname: Tüzün
authors.forename: Emine
authors.initials: E
authors.lastname: Baran
authors.forename: Göçmen
authors.initials: G
authors.lastname: Levent
authors.forename: Harika Kökalan
authors.initials: HK
authors.lastname: Yeşil
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D015992:Body Mass Index; D004032:Diet; D015444:Exercise; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D009765:Obesity / Q000453:epidemiology / Q000517:prevention & control*; D012111:Residence Characteristics; D012959:Socioeconomic Factors; D014421:Turkey / Q000453:epidemiology; D055815:Young Adult