title: Cost-effective strategies for rural community outreach, Hawaii, 2010-2011.
abstract: Three strategies designed to maximize attendance at educational sessions on chronic disease medication safety in older adults in rural areas were implemented sequentially and compared for cost-effectiveness: 1) existing community groups and events, 2) formal advertisement, and 3) employer-based outreach. Cost-effectiveness was measured by comparing overall cost per attendee recruited and number of attendees per event. The overall cost per attendee was substantially higher for the formal advertising strategy, which produced the lowest number of attendees per event. Leveraging existing community events and employers in rural areas was more cost-effective than formal advertisement for recruiting rural community members.
authors.affiliation: University of Hawaii at Hilo College of Pharmacy, 34 Rainbow Dr, Hilo, HI 96720. Telephone: 808-933-2914. E-mail: karen3@hawaii.edu.
authors.forename: Karen L
authors.initials: KL
authors.lastname: Pellegrin
authors.affiliation: University of Hawaii at Hilo, Hilo, Hawaii.
authors.forename: Anna
authors.initials: A
authors.lastname: Barbato
authors.affiliation: San Antonio Military Medical Center, San Antonio, Texas.
authors.forename: R Scott
authors.initials: RS
authors.lastname: Holuby
authors.affiliation: University of Hawaii at Hilo, Hilo, Hawaii.
authors.forename: Anita E
authors.initials: AE
authors.lastname: Ciarleglio
authors.affiliation: University of Hawaii at Hilo, Hilo, Hawaii.
authors.forename: Ronald
authors.initials: R
authors.lastname: Taniguchi
mesh_terms: D000329:Advertising / Q000191:economics; D000368:Aged; D017028:Caregivers / Q000706:statistics & numerical data; D002908:Chronic Disease / Q000188:drug therapy / Q000517:prevention & control; D003256:Community Participation / Q000379:methods*; D003159:Community-Institutional Relations / Q000191:economics* / Q000639:trends; D003362:Cost-Benefit Analysis; D064420:Drug-Related Side Effects and Adverse Reactions / Q000191:economics / Q000517:prevention & control; D006126:Group Processes; D006254:Hawaii; D006293:Health Promotion / Q000191:economics* / Q000379:methods; D006801:Humans; D008508:Medication Errors / Q000517:prevention & control; D009786:Occupational Health Services / Q000191:economics / Q000706:statistics & numerical data; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data; D010353:Patient Education as Topic / Q000191:economics / Q000379:methods / Q000706:statistics & numerical data; D061214:Patient Safety / Q000191:economics*; D015397:Program Evaluation; D019035:Rural Health Services / Q000191:economics* / Q000706:statistics & numerical data