title: A Framework to Move Forward on the Path to Eco-innovation in the Construction Industry: Implications to Improve Firms' Sustainable Orientation.
abstract: This paper examines key aspects in the innovative behavior of the construction firms that determine their environmental orientation while innovating. Structural equation modeling was used and data of 222 firms retrieved from the Spanish Technological Innovation Panel (PITEC) for 2010 to analyse the drivers of environmental orientation of the construction firms during the innovation process. The results show that the environmental orientation is positively affected by the product and process orientation of construction firms during the innovation process. Furthermore, the positive relation between the importance of market information sources and environmental orientation, mediated by process and product orientation, is discussed. Finally, a model that explains these relations is proposed and validated. Results have important managerial implications for those companies worried about their eco-innovative focus as the types of actions and relations within firms most suitable for improving their eco-innovative orientation are highlighted.
authors.affiliation: Management Department, 7D Building, Universitat Politècnica de València, Camino de Vera, s/n, 46022, Valencia, Spain. maseo@omp.upv.es.
authors.forename: María-del-Val
authors.initials: MD
authors.lastname: Segarra-Oña
authors.affiliation: Management Department, 7D Building, Universitat Politècnica de València, Camino de Vera, s/n, 46022, Valencia, Spain. anpeisig@omp.upv.es.
authors.forename: Angel
authors.initials: A
authors.lastname: Peiró-Signes
authors.affiliation: Social Sciences Department, Business School, 7J Building, Universitat Politècnica de València, Camino de Vera, s/n, 46022, Valencia, Spain. rocerro@esp.upv.es.
authors.forename: Roberto
authors.initials: R
authors.lastname: Cervelló-Royo
mesh_terms: D003132:Commerce; D003247:Conservation of Natural Resources; D060389:Construction Industry / Q000941:ethics; D004777:Environment; D006801:Humans; D008962:Models, Theoretical; D015279:Organizational Culture; D012941:Social Responsibility; D013030:Spain
keywords: Construction industry; Eco-innovation; Environmental orientation; Structural equation modelling; Sustainability