title: Effect of sustainability information on consumers' liking of freshwater prawn (Macrobrachium rosenbergii).
abstract: BACKGROUND
  This research aimed to investigate whether consumer acceptance is affected by information on sustainable practices on the product label. Hedonic evaluations of freshwater prawns were performed by 80 consumers under three aspects: the blind condition - consumers taste samples without information; expected - without tasting samples, consumers evaluated the message 'Freshwater prawns were grown using sustainable practices, reducing environmental impacts caused by traditional breeding'; informed - in which prawns were tasted and the card evaluated.
  
  
  RESULTS
  For the entire consumer group, it was observed that the message about sustainability on packaging increased freshwater prawn acceptability (8.25, expected condition (E) versus 6.75, blind condition (B)). High scores were observed under all three test conditions, ranging from 6 (like slightly) to 9 (like extremely), on a 9-point scale.
  
  
  CONCLUSIONS
  It can be concluded that the use of sustainable information can influence consumers' perception and increase their preference toward freshwater prawns, and even increase the sensory attributes of the product.
authors.affiliation: Faculdade de Medicina Veterinária, Universidade Federal Fluminense (UFF), Niterói, 24.230-340, Rio de Janeiro, Brazil.
authors.forename: Julia Siqueira
authors.initials: JS
authors.lastname: Simoes
authors.affiliation: Faculdade de Medicina Veterinária, Universidade Federal Fluminense (UFF), Niterói, 24.230-340, Rio de Janeiro, Brazil.
authors.forename: Eliane Teixeira
authors.initials: ET
authors.lastname: Mársico
authors.affiliation: Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro (IFRJ), Mestrado Profissional em Ciência e Tecnologia de Alimentos (PGCTA), Maracanã, 20270-021, Rio de Janeiro, Brazil.
authors.forename: Adriano Gomes
authors.initials: AG
authors.lastname: da Cruz
authors.affiliation: Faculdade de Medicina Veterinária, Universidade Federal Fluminense (UFF), Niterói, 24.230-340, Rio de Janeiro, Brazil.
authors.forename: Mônica Queiroz
authors.initials: MQ
authors.lastname: de Freitas
authors.affiliation: Faculdade de Medicina Veterinária, Universidade Federal Fluminense (UFF), Niterói, 24.230-340, Rio de Janeiro, Brazil.
authors.forename: Laís Higino
authors.initials: LH
authors.lastname: Doro
authors.affiliation: Faculdade de Medicina Veterinária, Universidade Federal Fluminense (UFF), Niterói, 24.230-340, Rio de Janeiro, Brazil.
authors.forename: Carlos Adam
authors.initials: CA
authors.lastname: Conte-Junior
mesh_terms: D000293:Adolescent; D000328:Adult; D000818:Animals; D017756:Aquaculture / Q000379:methods*; D001947:Breeding; D003247:Conservation of Natural Resources; D003258:Consumer Behavior; D005260:Female; D005515:Food Labeling; D005618:Fresh Water; D006801:Humans; D008297:Male; D033541:Palaemonidae; D017747:Seafood; D013649:Taste
keywords: acceptability; aquaculture; assimilation; environment; giant prawn; label