title: Exploring the potential for a mass media campaign to influence support for a ban on tobacco promotion at the point of sale.
abstract: This study explores whether exposure to advertisements that focus on the negative effects of tobacco industry advertising and promotion at the point of sale (anti-POS advertising) influence: (i) attitude toward POS advertising; (ii) perceived impact of POS advertising on youth smoking; and (iii) support for a ban on tobacco promotion at the POS among adult non-smokers in New York. Data are from a split-sample, experimental study, using an online media tracking survey with embedded TV, radio and print advertising. Exposure to anti-POS advertising was associated with higher odds of holding a negative attitude toward POS advertising (OR 2.43, P < 0.001) and support for a ban on tobacco promotion at the POS (OR 1.77, P < 0.05), but not with perceived impact of POS tobacco advertisements on youth smoking. Findings suggest the possibility that a mass media campaign could be used to influence public attitude toward POS advertising and support for a ban on tobacco promotion at the POS.
authors.affiliation: Public Health Policy Research Program, RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709-2194, USA janeallen@rti.org.
authors.forename: Jane A
authors.initials: JA
authors.lastname: Allen
authors.affiliation: Public Health Policy Research Program, RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709-2194, USA.
authors.forename: K C
authors.initials: KC
authors.lastname: Davis
authors.affiliation: Public Health Policy Research Program, RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709-2194, USA.
authors.forename: K
authors.initials: K
authors.lastname: Kamyab
authors.affiliation: Public Health Policy Research Program, RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709-2194, USA.
authors.forename: M C
authors.initials: MC
authors.lastname: Farrelly
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods* / Q000706:statistics & numerical data; D000367:Age Factors; D000368:Aged; D001290:Attitude; D001364:Awareness; D005260:Female; D006293:Health Promotion / Q000379:methods* / Q000706:statistics & numerical data; D006801:Humans; D008297:Male; D008402:Mass Media / Q000706:statistics & numerical data*; D008875:Middle Aged; D009518:New York; D010465:Perception; D012737:Sex Factors; D012907:Smoking; D012959:Socioeconomic Factors; D019460:Tobacco Industry / Q000458:organization & administration*; D062789:Tobacco Products; D055815:Young Adult