title: A cost-effectiveness analysis of the first federally funded antismoking campaign.
abstract: BACKGROUND
  In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts.
  
  
  OBJECTIVE
  Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective.
  
  
  METHODS
  Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated.
  
  
  RESULTS
  Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained.
  
  
  CONCLUSIONS
  Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.
authors.affiliation: Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion. Electronic address: iip5@cdc.gov.
authors.forename: Xin
authors.initials: X
authors.lastname: Xu
authors.affiliation: Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion.
authors.forename: Robert L
authors.initials: RL
authors.lastname: Alexander
authors.affiliation: RTI International, Research Triangle Park, North Carolina.
authors.forename: Sean A
authors.initials: SA
authors.lastname: Simpson
authors.affiliation: Office of the Associate Director for Policy , Office of the Director, CDC, Atlanta, Georgia.
authors.forename: Scott
authors.initials: S
authors.lastname: Goates
authors.affiliation: RTI International, Research Triangle Park, North Carolina.
authors.forename: James M
authors.initials: JM
authors.lastname: Nonnemaker
authors.affiliation: RTI International, Research Triangle Park, North Carolina.
authors.forename: Kevin C
authors.initials: KC
authors.lastname: Davis
authors.affiliation: Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion.
authors.forename: Tim
authors.initials: T
authors.lastname: McAfee
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D002487:Centers for Disease Control and Prevention, U.S.; D003362:Cost-Benefit Analysis; D005260:Female; D006293:Health Promotion / Q000191:economics* / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D008875:Middle Aged; D061213:Mortality, Premature; D019057:Quality-Adjusted Life Years; D012907:Smoking / Q000191:economics; D016540:Smoking Cessation / Q000191:economics / Q000379:methods*; D000074606:Smoking Prevention; D014481:United States; D055815:Young Adult