title: Characteristics of YouTubeTMVideos Related to Mammography.
abstract: With a monthly total of more than one billion unique visitors, YouTubeTMis one of the Internet's most visited websites and contributes to the growing amount of health-related information on the Internet. The purpose of this study was to analyze coverage of mammography screening in popular YouTubeTMvideos. A total of 173 videos were included in the analysis. Compared with professionally created videos, consumer-created videos had a significantly greater number of comments (>9 comments 38.0% for consumer vs. 11.8% for professional videos, p=<0.001). Videos created by professionals more often portrayed general mammography information (97.1 vs. 88.7%) compared to those created by consumers. The vast majority of videos presented general information (93.6%) related to mammography, and almost two thirds addressed preparing for the test. Less than 20% dealt with other types of examinations. Approximately 30% discussed pain associated with the examination (35.3%) and addressed issues of anxiety (32.4%) and fear (29.5%). Nearly half of the videos presented information about the test results (46.2%). Over 25% covered medical or family history. The majority did not pertain to a specific age group. Future research should focus on analyzing the accuracy of the information in the videos.
authors.affiliation: Department of Public Health, William Paterson University, Wing 143, Wayne, NJ, 07470, USA. baschc@wpunj.edu.
authors.forename: Corey H
authors.initials: CH
authors.lastname: Basch
authors.affiliation: Department of Epidemiology, Mailman School of Public Health, Columbia University, New York, NY, 10032, USA.
authors.forename: Grace Clarke
authors.initials: GC
authors.lastname: Hillyer
authors.affiliation: Department of Public Health, William Paterson University, Wing 143, Wayne, NJ, 07470, USA.
authors.forename: Zerlina L
authors.initials: ZL
authors.lastname: MacDonald
authors.affiliation: Department of Public Health, William Paterson University, Wing 143, Wayne, NJ, 07470, USA.
authors.forename: Rachel
authors.initials: R
authors.lastname: Reeves
authors.affiliation: Department of Health and Behavior Studies, Teachers College, Columbia University, New York, NY, 10027, USA.
authors.forename: Charles E
authors.initials: CE
authors.lastname: Basch
mesh_terms: D000328:Adult; D001943:Breast Neoplasms / Q000175:diagnosis*; D054626:Consumer Health Information; D005260:Female; D006801:Humans; D033181:Information Dissemination; D020407:Internet; D008327:Mammography; D010353:Patient Education as Topic; D061108:Social Media; D014743:Videotape Recording
keywords: Breast cancer; Mammography; Screening; Social media; YouTube