title: Marketing to Develop the Premier Medical Brand in the Huaihai Economic Zone.
abstract: Based on the practices at Xuzhou Central Hospital, the authors analyzed the improvements in the healthcare quality and economic efficiency after implementing a brand marketing strategy. Using methods including questionnaires and business controlling means, we summarized that the improvements to the healthcare quality and economic efficiency after strategies were implemented in the areas of network, reputation, academic research, and public welfare. After the implementation of a brand marketing campaign, the medical service quality and brand reputation have been greatly improved. Meanwhile, a central hospital group was formed and gradually became the central healthcare provider in the Huaihai Economic Zone. The new marketing facilitated the drastic increase of medical service and brand reputation.
authors.affiliation: Xuzhou Center Hospital, No.199 Jiefang Road, Xuzhou, 221009, Jiangsu, China.
authors.forename: Peiying
authors.initials: P
authors.lastname: Zhang
authors.affiliation: Xuzhou Center Hospital, No.199 Jiefang Road, Xuzhou, 221009, Jiangsu, China. contribution068@163.com.
authors.forename: Qingchao
authors.initials: Q
authors.lastname: Meng
mesh_terms: D002681:China; D006078:Government Programs / Q000191:economics; D006779:Hospitals, Public / Q000191:economics* / Q000331:legislation & jurisprudence / Q000458:organization & administration / Q000592:standards; D040541:Marketing / Q000379:methods*; D011641:Public Relations
keywords: Hospital marketing; Medical brand; Personalized service