title: The strength of habit.
authors.affiliation: a Department of Psychology , University of Essex , Colchester , UK.
authors.forename: Sheina
authors.initials: S
authors.lastname: Orbell
authors.affiliation: b Department of Psychology , University of Bath , Bath , UK.
authors.forename: Bas
authors.initials: B
authors.lastname: Verplanken
mesh_terms: D006184:Habits; D006801:Humans; D033182:Intention