title: Field of genes: an investigation of sports-related genetic testing.
abstract: Sports-related genetic testing is a sector of the diverse direct-to-consumer (DTC) industry that has not yet been examined thoroughly by academic scholars. A systematic search was used to identify companies in this sector and content analysis of online information was performed. More than a dozen companies were identified. Marketing practices observed generally did not target parents for child testing, and marketing images were mild compared to images used in popular media. Information was provided at a high reading level (industry-wide Flesh-Kincaid Grade Levels > 11). While ~75% of companies provide privacy policies and terms of service prior to purchase and ~40% provide scientific citations for their tests.
authors.affiliation: Center for the Integration of Genetic Healthcare Technologies, University of Pennsylvania, 1112 Penn Tower, 399 S. 34th St., Philadelphia, PA 19104, USA. jennifer.wagner@uphs.upenn.edu.
authors.forename: Jennifer K
authors.initials: JK
authors.lastname: Wagner
authors.affiliation: Duke Institute for Genome Sciences & Policy, Duke University, 304 Research Drive, Box 90141, Durham, NC 27708, USA. charmaine.royal@duke.edu.
authors.forename: Charmaine D
authors.initials: CD
authors.lastname: Royal