title: All-Round Marketing Increases Hospital Popularity.
abstract: Xuzhou Center Hospital is in a competing medical market in Xuzhou city. This hospital has been dedicating to improve the medical skills and provide professional and individualized service to the patients in order to improve the patient's experience and increase the patient's satisfaction. On the other side, this hospital has provided an all-round marketing campaign to build up the social influence and public reputation through public-praise marketing, web marketing, media marketing, and scholar marketing. Besides, this hospital has been cooperating with foreign medical institutions and inviting foreign medical specialists to academic communication. With the combined effects of improving medical service and all-round marketing, the hospital's economic performance has been enhanced significantly and laid a solid foundation for its ambition to become the first-class hospital in Huaihai Economic Zone.
authors.affiliation: Quality Management Department, Xuzhou Center Hospital, No. 199 JieFang South Road, Xuzhou City, 221009, Jiangsu Province, China. taoziqi@163.com.
authors.forename: Tao
authors.initials: T
authors.lastname: Ziqi
mesh_terms: D002681:China; D004469:Economics, Hospital / Q000458:organization & administration / Q000706:statistics & numerical data*; D006779:Hospitals, Public / Q000191:economics*; D040541:Marketing / Q000379:methods*
keywords: All-round marketing; Media marketing; Public praise; Scholar marketing; Web marketing