title: Changes in Quitline Caller Characteristics During a National Tobacco Education Campaign.
abstract: BACKGROUND
  The Centers for Disease Control and Prevention launched the first federally-funded national tobacco education campaign, "Tips From Former Smokers" (Tips), in 2012. This study examined changes in quitline caller characteristics, including demographics and smoking-related behaviors before and during the Tips campaign.
  
  
  METHODS
  Using quitline data from 20 U.S. states and the District of Columbia, we examined characteristics of 76,933 callers during the Tips campaign (March 19, 2012 to June 10, 2012) compared to 44,710 callers from a similar time period in 2011 (March 21, 2011 to June 12, 2011). We also examined whether characteristics differed by self-reported awareness of Tips during the campaign in 13 quitlines that added a Tips awareness question. Group differences were assessed using chi-square and t tests, adjusted for clustering by state.
  
  
  RESULTS
  Overall, few meaningful differences in caller characteristic existed, indicating broad reach of the Tips campaign across demographic groups. Compared with 2011, the number of callers during Tips increased by 72% and callers were twice as likely to hear about the quitline through television media. The proportion of uninsured callers was slightly higher during the Tips campaign than in 2011. Persons aware of the campaign were slightly more likely to be non-Hispanic Blacks, younger than age 55 years, and uninsured than those unaware of the campaign.
  
  
  CONCLUSIONS
  The Tips campaign increased the reach of quitline services to the general population of smokers, with increases across all demographic and tobacco use groups, but particularly among those who were uninsured. Such campaigns have the potential to increase access to cessation services for the uninsured.
authors.affiliation: National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA; lzhang2@cdc.gov.
authors.forename: Lei
authors.initials: L
authors.lastname: Zhang
authors.affiliation: Research, Training and Evaluation Services, Alere Wellbeing, Seattle, WA.
authors.forename: Katrina
authors.initials: K
authors.lastname: Vickerman
authors.affiliation: National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA;
authors.forename: Ann
authors.initials: A
authors.lastname: Malarcher
authors.affiliation: Research, Training and Evaluation Services, Alere Wellbeing, Seattle, WA.
authors.forename: Kelly
authors.initials: K
authors.lastname: Carpenter
mesh_terms: D000293:Adolescent; D000328:Adult; D002487:Centers for Disease Control and Prevention, U.S.; D005260:Female; D006266:Health Education; D006293:Health Promotion; D015277:Hotlines / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male; D017057:Medically Uninsured; D008875:Middle Aged; D057566:Self Report; D016540:Smoking Cessation; D000074606:Smoking Prevention; D014029:Tobacco Use Disorder / Q000517:prevention & control*; D014481:United States; D055815:Young Adult; D014026:Nicotiana