title: When worlds collide: medicine, business, the Affordable Care Act and the future of health care in the U.S.
abstract: The dialogue about the future of health care in the US has been impeded by flawed conceptions about medicine and business. The present paper re-examines some of the underlying assumptions about both medicine and business, and uses more nuanced readings of both terms to frame debates about the ACA and the emerging health care environment.
authors.affiliation: Ruffin Professor of Business Administration at the University of Virginia's Darden School of Business.
authors.forename: Andrew C
authors.initials: AC
authors.lastname: Wicks
authors.forename: Adrian A C
authors.initials: AA
authors.lastname: Keevil
mesh_terms: D003132:Commerce; D003695:Delivery of Health Care / Q000639:trends*; D005544:Forecasting; D018166:Health Care Reform; D006801:Humans; D058991:Patient Protection and Affordable Care Act; D014481:United States