title: Social contingencies and college quit and win contest: a qualitative inquiry.
abstract: OBJECTIVE
  To investigate the social contingencies associated with participation in a college Quit and Win contest to promote smoking cessation.
  
  
  METHODS
  Six focus groups (N = 27) were conducted with college students who participated in a Quit and Win research trial.
  
  
  RESULTS
  Themes included: (1) participants reluctant to disclose quit decision; (2) perception of little support in their quit attempt, and (3) the social environment as a trigger for relapse.
  
  
  CONCLUSIONS
  Although Quit and Win contests appear to motivate an initial quit attempt, the reluctance of smokers to disclose their quit attempt limits the potential positive impact of social support when utilizing this public service campaign.
authors.affiliation: Department of Medicine, University of Minnesota, Minneapolis, MN, USA. jthomas@umn.edu.
authors.forename: Janet L
authors.initials: JL
authors.lastname: Thomas
authors.affiliation: Department of Medicine, University of Minnesota, Minneapolis, MN, USA.
authors.forename: Jill E
authors.initials: JE
authors.lastname: Bengtson
authors.affiliation: Department of Medicine, University of Minnesota, Minneapolis, MN, USA.
authors.forename: Winta
authors.initials: W
authors.lastname: Ghidei
authors.affiliation: Department of Medicine, University of Minnesota, Minneapolis, MN, USA.
authors.forename: Meredith
authors.initials: M
authors.lastname: Schreier
authors.affiliation: Clinical and Translational Science Institute, University of Minnesota, Minneapolis, MN, USA.
authors.forename: Qi
authors.initials: Q
authors.lastname: Wang
authors.affiliation: School of Public Health, University of Minnesota, Minneapolis, MN, USA.
authors.forename: Xianghua
authors.initials: X
authors.lastname: Luo
authors.affiliation: Boynton Health Service, University of Minnesota, Minneapolis, MN, USA.
authors.forename: Katherine
authors.initials: K
authors.lastname: Lust
authors.affiliation: Department of Medicine, University of Minnesota, Minneapolis, MN, USA.
authors.forename: Jasjit S
authors.initials: JS
authors.lastname: Ahluwalia
mesh_terms: D000328:Adult; D005260:Female; D017144:Focus Groups; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D036301:Qualitative Research; D016032:Randomized Controlled Trials as Topic; D016540:Smoking Cessation / Q000523:psychology*; D012931:Social Environment; D012944:Social Support; D013334:Students / Q000523:psychology*; D014495:Universities; D055815:Young Adult