title: The U.S. National Tips From Former Smokers Antismoking Campaign: Promoting Awareness of Smoking-Related Risks, Cessation Resources, and Cessation Behaviors.
abstract: OBJECTIVE
  Evaluate the second flight of the U.S. Tips From Former Smokers (Tips) campaign.
  
  
  METHODS
  Data were analyzed from an online consumer panel of U.S. adult smokers before (n = 1,404) and after (n = 1,401) the 2013 Tips campaign launch. Generalized estimating equation models assessed whether the Tips advertisement recall was associated with knowledge about smoking-related risks in the Tips advertisements, awareness and use of a toll-free quitline and cessation websites, and quit attempts.
  
  
  RESULTS
  Seventy-one percent of participants at Wave 2 reported that they recalled seeing at least one Tips advertisement. Smokers who recalled seeing a Tips advertisement were more likely to (a) show increases over baseline in knowledge of health risks such as amputation: 65% versus 34%, p < .001; blindness: 27% versus 12%, p < .001; and (b) to be aware of a quitline (41% vs. 30%, p < .001) and cessation website (28% vs. 20%, p < .001). Recall of Tips advertisements was also associated with greater likelihood of reporting having visited cessation websites (odds ratio [OR] = 1.62, 95% confidence interval [CI] = 1.27-2.06), having called a quitline (OR = 2.28, 95% CI = 1.61-3.24), and having made a quit attempt (OR = 1.18, 95% CI = 1.00-1.39), although these results were only statistically significant in the unadjusted models.
  
  
  CONCLUSIONS
  The 2013 Tips campaign was successful in increasing knowledge of health risks and awareness of tobacco cessation resources.
authors.affiliation: University of South Carolina, Columbia, SC, USA huangl@email.unc.edu.
authors.forename: Li-Ling
authors.initials: LL
authors.lastname: Huang
authors.affiliation: University of South Carolina, Columbia, SC, USA National Institute of Public Health, Cuernavaca, Morelos, Mexico.
authors.forename: James F
authors.initials: JF
authors.lastname: Thrasher
authors.affiliation: National Institute of Public Health, Cuernavaca, Morelos, Mexico.
authors.forename: Erika Nayeli
authors.initials: EN
authors.lastname: Abad
authors.affiliation: Medical University of South Carolina, Charleston, SC, USA.
authors.forename: K Michael
authors.initials: KM
authors.lastname: Cummings
authors.affiliation: Rosewell Park Cancer Institute, Buffalo, NY, USA.
authors.forename: Maansi
authors.initials: M
authors.lastname: Bansal-Travers
authors.affiliation: University of Nottingham, Nottingham, UK.
authors.forename: Abraham
authors.initials: A
authors.lastname: Brown
authors.affiliation: Maastricht University, Maastricht, Netherlands.
authors.forename: Gera E
authors.initials: GE
authors.lastname: Nagelhout
mesh_terms: D000293:Adolescent; D000328:Adult; D001364:Awareness; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D012907:Smoking / Q000009:adverse effects / Q000523:psychology; D016540:Smoking Cessation / Q000379:methods*; D000074606:Smoking Prevention; D014481:United States / Q000453:epidemiology; D055815:Young Adult
keywords: health communication; health promotion; media; outcome evaluation; smoking and tobacco use