title: Effects of body image on college students' attitudes toward diet/fitness apps on smartphones.
abstract: Considering the increasing use of diet/fitness apps, this study aimed to investigate how four factors related to body image--evaluations of and orientations toward both appearance and fitness--impact college students' perception of the usefulness of such apps. Based on the Technology Acceptance Model, this study tested a path model examining the relationships among the four body-image-oriented factors, perceived usefulness (PU) of diet/fitness apps, and behavioral intention to use such apps. Results from a path analysis revealed that while college students' evaluation of appearance and fitness decreased the PU of diet/fitness apps, their orientation toward fitness increased the same outcome variable.
authors.affiliation: 1 School of Media and Communication, Chung-Ang University , Seoul, South Korea .
authors.forename: Jaehee
authors.initials: J
authors.lastname: Cho
authors.forename: H Erin
authors.initials: HE
authors.lastname: Lee
authors.forename: Sun Jin
authors.initials: SJ
authors.lastname: Kim
authors.forename: Dongjin
authors.initials: D
authors.lastname: Park
mesh_terms: D000328:Adult; D001290:Attitude; D001828:Body Image / Q000523:psychology*; D004032:Diet / Q000523:psychology*; D005260:Female; D006801:Humans; D033182:Intention; D008297:Male; D063731:Mobile Applications; D010809:Physical Fitness / Q000523:psychology*; D013334:Students / Q000523:psychology*; D014495:Universities; D055815:Young Adult