title: Exploring the Effect of Mass Media on Perceptions of Infant Feeding.
abstract: This qualitative study explored women's perceptions of mass media and infant feeding. Mass media is a universal means of communication with potential to impact social norms. Data obtained from interviews with women (n = 20) were compared with text and visual representation from Internet sites (n = 12) on parenting and infant feeding. Themes from interviews reflected information represented on Internet sites. Participants offered suggestions for future media messages, such as public service announcements of breastfeeding. Participants emphasized that public opinion needs to be altered, and breastfeeding in public would then be viewed as the norm.
authors.affiliation: a School of Nursing , MCPHS University , Worcester , Massachusetts , USA.
authors.forename: Paula
authors.initials: P
authors.lastname: Bylaska-Davies
mesh_terms: D000328:Adult; D001942:Breast Feeding; D003657:Decision Making; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007223:Infant; D007231:Infant, Newborn; D007407:Interviews as Topic; D008297:Male; D008402:Mass Media; D009035:Mothers / Q000193:education / Q000523:psychology*; D010465:Perception; D049590:Postpartum Period; D011247:Pregnancy; D037841:Pregnant People; D036301:Qualitative Research