title: Finding and keeping health care providers in rural communities: culture change in recruitment at rural health group.
abstract: Transforming rural primary care is possible only when leadership is committed to a core set of competencies. Northeastern North Carolina, not always seen as an attractive locale for health professionals, has been developing a primary care medical home that emphasizes team-based care built upon respect, trust, and professionalism.
authors.affiliation: Rural Health Group, Roanoke Rapids, North Carolina, USA. brian.harris@rhgnc.org.
authors.forename: Brian O
authors.initials: BO
authors.lastname: Harris
mesh_terms: D006280:Health Workforce; D006801:Humans; D009657:North Carolina; D015279:Organizational Culture; D009936:Organizational Innovation; D010560:Personnel Selection / Q000379:methods* / Q000458:organization & administration; D011320:Primary Health Care; D019035:Rural Health Services / Q000458:organization & administration*