title: The status quo is not an evidence-based option.
authors.affiliation: Runcorn and National Clinical Advisor NHS England and Public Health England.
authors.forename: Matt
authors.initials: M
authors.lastname: Kearney
authors.affiliation: NHS Health Check Programme, Public Health England.
authors.forename: Jamie
authors.initials: J
authors.lastname: Waterall
authors.affiliation: Science and Strategic Information, Public Health England. E-mail: Felix.Greaves@phe.gov.uk.
authors.forename: Felix
authors.initials: F
authors.lastname: Greaves
authors.affiliation: Director of Health and Wellbeing, Public Health England.
authors.forename: Kevin A
authors.initials: KA
authors.lastname: Fenton
mesh_terms: D002908:Chronic Disease / Q000517:prevention & control*; D006801:Humans; D011322:Primary Prevention; D013222:State Medicine