title: How behavioral economics can help to avoid 'The last mile problem' in whole genome sequencing.
abstract: Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the 'last mile problem' - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.
authors.affiliation: Center for Medical Ethics and Health Policy, Baylor College of Medicine, One Baylor Plaza MS 420, Houston, TX 77030 USA.
authors.forename: Jennifer S
authors.initials: JS
authors.lastname: Blumenthal-Barby
authors.affiliation: Center for Medical Ethics and Health Policy, Baylor College of Medicine, One Baylor Plaza MS 420, Houston, TX 77030 USA.
authors.forename: Amy L
authors.initials: AL
authors.lastname: McGuire
authors.affiliation: Division of Genetics, Department of Medicine, Brigham and Women's Hospital and Harvard Medical School, Avenue Louis Pasteur, Boston, MA 02115 USA.
authors.forename: Robert C
authors.initials: RC
authors.lastname: Green
authors.affiliation: Fuqua School of Business and Sanford School of Public Policy, Duke University, Fuqua Drive, Durham, NC 27708 USA.
authors.forename: Peter A
authors.initials: PA
authors.lastname: Ubel