title: The Selfish Gene, introduced the term 'meme' to describe a verbally transmitted cultural idea.
authors.forename: Phil
authors.initials: P
authors.lastname: Smith
authors.forename: Geraint
authors.initials: G
authors.lastname: Fuller
mesh_terms: D003469:Culture; D006801:Humans; D012091:Repetitive Sequences, Nucleic Acid; D009626:Terminology as Topic