title: Direct to consumer advertising: the case for greater consumer control.
authors.affiliation: Unit of Population Epidemiology, Division of Primary Care Medicine, Department of Community Medicine, Primary Care, and Emergency Medicine, Geneva University Hospitals, Geneva, Switzerland, idris.guessous@hcuge.ch.
authors.forename: Idris
authors.initials: I
authors.lastname: Guessous
authors.forename: Chiranjeev
authors.initials: C
authors.lastname: Dash
mesh_terms: D000067088:Direct-to-Consumer Advertising / Q000379:methods*; D006801:Humans; D065186:Interrupted Time Series Analysis / Q000379:methods*; D008297:Male; D011470:Prostatic Hyperplasia / Q000188:drug therapy*