title: Crowdsourcing in pharma: a strategic framework.
abstract: Conceptually, all organizations can be described as coordinated actors working together to deliver a product(s), or provide a service(s). For organizations to remain competitive, it is important to have processes that look outward for external 'innovations' that could improve how work is done, and what is delivered. We present a comprehensive review of a variety of processes that pharmaceutical companies have used to engage external actors ('the crowd') to provide innovation in the service of delivering novel therapeutic agents. This culminates in a framework that provides a consolidated view of crowdsourcing processes, which in turn enables a strategic application of a crowdsourcing methodology based on problem type.
authors: Boehringer Ingelheim Pharmaceuticals, 900 Ridgebury Road, Ridgefield, CT 06877, USA.
authors: Jörg
authors: J
authors: Bentzien
authors: Appirio, 760 Market St, 11th Floor, San Francisco, CA 94102, USA.
authors: Ragu
authors: R
authors: Bharadwaj
authors: Boehringer Ingelheim Pharmaceuticals, 900 Ridgebury Road, Ridgefield, CT 06877, USA. Electronic address: david.thompson@boehringer-ingelheim.com.
authors: David C
authors: DC
authors: Thompson
mesh_terms: D003163:Competitive Behavior; D003299:Cooperative Behavior; D063045:Crowdsourcing; D004059:Diffusion of Innovation; D055808:Drug Discovery / Q000458:organization & administration*; D004345:Drug Industry / Q000458:organization & administration*; D006801:Humans; D033183:Interdisciplinary Communication; D007373:Interinstitutional Relations; D009936:Organizational Innovation; D009937:Organizational Objectives; D011340:Problem Solving; D055818:Public-Private Sector Partnerships / Q000458:organization & administration