title: Perceived purchase of healthy foods is associated with regular consumption of fruits and vegetables.
abstract: OBJECTIVE
  To identify healthy food (HF) purchase habits and intake of fruits and vegetables (FV) in parents responsible for grocery shopping for their families.
  
  
  METHODS
  Survey with mothers and fathers (n = 216) of children aged 7-10 years in Brazil.
  
  
  RESULTS
  Grocery purchases occurred mostly at supermarkets. Purchase of HF was considered to be frequent by 80% of parents, who cited FV as main examples of HF. The more frequent the reported purchase was of HF, the higher was the prevalence of regular consumption of FV (P = .002). Only 34% of respondents reported weekly intakes that could be classified as regular.
  
  
  CONCLUSIONS
  Perceived frequent shopping for healthy foods was positively associated with regular consumption of FV but a gap between perception and behavior was identified. Nutrition education strategies need to go beyond a merely informative role and take consumers' opinions and points of view into consideration to become truly effective.
authors: Federal University of Santa Catarina, Nutrition Graduation Program, Santa Catarina, Brazil; Nutrition in Foodservice Research Group, Campus Universitário, Trindade, Florianópolis, Santa Catarina, Brazil.
authors: Caroline Camila
authors: CC
authors: Moreira
authors: Federal University of Santa Catarina, Nutrition Graduation Program, Santa Catarina, Brazil.
authors: Emilia Addison Machado
authors: EA
authors: Moreira
authors: Federal University of Santa Catarina, Nutrition Graduation Program, Santa Catarina, Brazil; Nutrition in Foodservice Research Group, Campus Universitário, Trindade, Florianópolis, Santa Catarina, Brazil. Electronic address: giovanna.fiates@ufsc.br.
authors: Giovanna Medeiros Rataichesck
authors: GM
authors: Fiates
mesh_terms: D000328:Adult; D001938:Brazil; D002648:Child; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005247:Feeding Behavior / Q000523:psychology*; D005260:Female; D005638:Fruit; D006801:Humans; D008875:Middle Aged; D009035:Mothers / Q000523:psychology* / Q000706:statistics & numerical data*; D010465:Perception; D014675:Vegetables; D055815:Young Adult
keywords: children; consumer behavior; family; fruit; parents; supermarkets; vegetable