title: Reputation of Oral and Maxillofacial Surgery in the UK: the patients' perspective.
abstract: Our intention is to shed theoretical and practical light on the professional reputation of Oral and Maxillofacial Surgery (OMFS) in the UK by drawing on theories from management literature, particularly concerning reputation. Since professional reputation is socially constructed by stakeholders, we used interpretivist methods to conduct a qualitative study of patients (stakeholders) to gain an insight into their view of the profession. Findings from our focus groups highlighted the importance of "soft-wired skills" and showed a perception - reality gap in the interaction between patients and doctors. They also highlighted the importance of consistency, relational coordination, mechanisms to enable transparent feedback, and professional processes of governance. To help understand how best to manage the reputation of the specialty, we also explored how this is affected by the media and the Internet.
authors: Department of Oral & Maxillofacial Surgery, John Radcliffe Hospital, Oxford University Hospitals NHS Trust, Headington, Oxford OX3 9DU, UK. Electronic address: m.abuserriah@gmail.com.
authors: M
authors: M
authors: Abu-Serriah
authors: Department of Oral & Maxillofacial Surgery, John Radcliffe Hospital, Oxford University Hospitals NHS Trust, Headington, Oxford OX3 9DU, UK.
authors: D
authors: D
authors: Dhariwal
authors: School of Law Policy and Management, University of Dundee, Dundee DD1 4HN, Scotland, UK.
authors: G
authors: G
authors: Martin
mesh_terms: D000328:Adult; D000368:Aged; D001294:Attitude to Health; D002983:Clinical Competence; D054976:Clinical Governance; D003812:Dentist-Patient Relations; D056348:Emotional Intelligence; D005246:Feedback; D005260:Female; D017144:Focus Groups; D006801:Humans; D020407:Internet; D007398:Interpersonal Relations; D008297:Male; D008875:Middle Aged; D010348:Patient Care Team; D011361:Professional Competence; D011641:Public Relations; D036301:Qualitative Research; D012941:Social Responsibility; D013515:Surgery, Oral / Q000523:psychology*; D009626:Terminology as Topic; D006113:United Kingdom; D055815:Young Adult
keywords: Identity; Image; Internet; Maxillofacial; Reputation; Visibility