title: The moderating role of objective and subjective numeracy in attribute framing.
abstract: Previous research has found that objective numeracy moderates framing effects: People who are less numerate were found to be more susceptible to goal-framing and attribute-framing effects than people who are highly numerate. This study examined the possibility that subjective numeracy likewise moderates attribute framing in contexts where participants are presented with percentages of success or failure. The results show that compared with highly numerate participants, less numerate participants were more susceptible to the effect of attribute framing. Interestingly, this moderating effect was revealed only when using objective numeracy measures, and not when subjective numeracy measures were used. Future research is suggested to replicate these findings, to establish the generalizability of numeracy as a moderator of other cognitive biases, and to examine several possible theoretical explanations for the differential moderation of attribute-framing bias.
authors: Behavioral Sciences Department, Ruppin Academic Center, Emek Hefer, Israel.
authors: Eyal
authors: E
authors: Gamliel
authors: Behavioral Sciences Department, Ruppin Academic Center, Emek Hefer, Israel.
authors: Hamutal
authors: H
authors: Kreiner
authors: Department of Experimental Psychology, University of Granada, Granada, Spain.
authors: Rocio
authors: R
authors: Garcia-Retamero
mesh_terms: D003071:Cognition; D003657:Decision Making; D005260:Female; D006801:Humans; D007557:Israel; D007600:Judgment; D008297:Male; D010565:Persuasive Communication; D011795:Surveys and Questionnaires; D055815:Young Adult
keywords: Attribute framing; Framing effect; Objective numeracy; Subjective numeracy