title: Using a Qualitative Vignette to Explore a Complex Public Health Issue.
abstract: This article discusses how qualitative vignettes were combined with interviews to explore a complex public health issue; that is, promoting unhealthy foods and beverages to children and adolescents. It outlines how the technique was applied in practice and the combination of vignette-based interviews with a broader approach involving Gadamerian hermeneutics. Twenty-one participants from the public health community and the marketing and food and beverage industries took part in vignette-based interviews between March and September 2012. Overall, the qualitative vignette method afforded an efficient, generally well-received technique that effectively explored the issue of promoting unhealthy foods and beverages to children and adolescents. The vignette provided structure to interviews but allowed certain responses to be investigated in greater depth. Through this research, we argue that qualitative vignettes allow researchers to explore complex public health issues. This article also provides a valuable resource for researchers seeking to explore this technique.
authors: Deakin University, Burwood, Australia Michaela.jackson@deakin.edu.au.
authors: Michaela
authors: M
authors: Jackson
authors: Deakin University, Burwood, Australia.
authors: Paul
authors: P
authors: Harrison
authors: Deakin University, Burwood, Australia University of Auckland, Auckland, New Zealand.
authors: Boyd
authors: B
authors: Swinburn
authors: Deakin University, Burwood, Australia.
authors: Mark
authors: M
authors: Lawrence
mesh_terms: D000293:Adolescent; D001628:Beverages; D002648:Child; D005502:Food; D019649:Food Industry / Q000458:organization & administration*; D005515:Food Labeling; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007407:Interviews as Topic; D040541:Marketing / Q000458:organization & administration*; D011057:Politics; D011634:Public Health; D036301:Qualitative Research; D012107:Research Design; D013690:Television
keywords: adolescents/youth; children; interviews; knowledge transfer; obesity / overweight; research, interdisciplinary; research, qualitative; social issues