title: [Barriers and opportunities for the regulation of food and beverage advertising to children in Mexico].
abstract: OBJECTIVE
  To identify barriers and opportunities for the regulation of food and beverage advertising to children.
  
  
  METHODS
  A qualitative study. Fourteen key informants from the congress, private sector, officials from the ministry of health and academics involved in the issue of regulation of advertising were interviewed.
  
  
  RESULTS
  Barriers identified: conception of obesity as an individual problem, minimization of the negative effects on health, definition of the vulnerability of children bounded to their cognitive development. Facilitators support from various sectors of society regulation, extensive scientific discussion on the subject, successful experience and its lessons on tabacco industry.
  
  
  CONCLUSIONS
  Mexico has key elements for achieving effective regulation on advertising.
authors: Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors: Florence
authors: F
authors: Théodore
authors: Centro de Investigación en Sistemas de Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors: Clara
authors: C
authors: Juárez-Ramírez
authors: Centro de Investigación en Sistemas de Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors: Lucero
authors: L
authors: Cahuana-Hurtado
authors: Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors: Ilian
authors: I
authors: Blanco
authors: Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors: Lizbeth
authors: L
authors: Tolentino-Mayo
authors: Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
authors: Anabelle
authors: A
authors: Bonvecchio
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence; D001628:Beverages; D002648:Child; D000072001:Diet, Healthy; D005502:Food; D019649:Food Industry; D006293:Health Promotion; D006806:Human Rights; D006801:Humans; D008800:Mexico; D018673:Nutrition Policy; D063766:Pediatric Obesity / Q000453:epidemiology / Q000517:prevention & control*; D017149:Private Sector; D017150:Public Sector; D036301:Qualitative Research; D040241:Social Marketing