title: Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools.
abstract: This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers and that of physicians. We present a new way of evaluating user interactivity in health care systems from tools provided by Facebook that measure statistical traffic in the Internet. Findings show that Facebook is a very promising tool in promoting e-health services in Web 2.0. Results from statistical traffic show that a Facebook page is more efficient than other pages in promoting public health.
authors: Department of Computing, Faculty of Arts, Computing and Creative Industry, University Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia, aws.alaa@gmail.com.
authors: A A
authors: AA
authors: Zaidan
authors: B B
authors: BB
authors: Zaidan
authors: Z
authors: Z
authors: Kadhem
authors: M
authors: M
authors: Larbani
authors: M B
authors: MB
authors: Lakulu
authors: M
authors: M
authors: Hashim
mesh_terms: D003142:Communication; D003219:Confidentiality; D005381:Financing, Organized; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D020407:Internet; D007802:Language; D011634:Public Health; D061108:Social Media / Q000458:organization & administration*; D060756:Social Networking; D014584:User-Computer Interface
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