title: Telling your brand story. Leveraging the power of brand journalism.
authors: Diane Gage
authors: DG
authors: Lofgren
mesh_terms: D003146:Communications Media / Q000592:standards*; D006801:Humans; D020452:Journalism / Q000592:standards*; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D061108:Social Media / Q000458:organization & administration / Q000592:standards*