title: In the final analysis, are we a consumer society or not? Implications for health.
abstract: In this paper, the question of Brazil's insertion today as a country with the characteristics of modern consumer societies is discussed, focusing on the commercialization of the health sector, the segmentation of the health system and the contradictions of the rights to health care in the social context in question. Some research data on these issues broadcast in the National News Bulletins of Globo TV during the year of 2012 are presented, in which the high technology private hospital as a consumer icon, the underfunding of the public health system and the rejection of a poor and deprived Unified Health System are analyzed.
authors: Departamento de Prática de Saúde Pública, Faculdade de Saúde Pública, Universidade de São Paulo, São Paulo, SP, Brasil, eduardo.caron@usp.br.
authors: Eduardo
authors: E
authors: Caron
authors: Departamento de Prática de Saúde Pública, Faculdade de Saúde Pública, Universidade de São Paulo, São Paulo, SP, Brasil, eduardo.caron@usp.br.
authors: Fernando
authors: F
authors: Lefèvre
authors: Instituto de Pesquisa do Discurso do Sujeito Coletivo, USP.
authors: Ana Maria Cavalcanti
authors: AM
authors: Lefèvre
mesh_terms: D001938:Brazil; D003258:Consumer Behavior; D003695:Delivery of Health Care; D006801:Humans; D011634:Public Health; D066252:Sociological Factors