title: Experimental study on tourist satisfaction using participatory simulation in a virtual environment.
abstract: Before traveling, tourists need to ensure that they will have a well-organized trip, which mainly involves a smooth flow of visits to different tourist attractions by themselves or following a pre-designed plan made by tourism service providers. The present study examined how the sequence of visiting tourist attractions influences tourist satisfaction at the expectation and experience levels. Participatory simulation with a virtual environment platform was employed in the experiments to assess their experience. The research reveals that the contrast bias has significant influence on the assessment.
authors: Department of Systems Innovation, Graduate School of Engineering, the University of Tokyo, Hongo 7-3-1, Bunkyo-ku, Tokyo, Japan.
authors: Dingding
authors: D
authors: Chao
authors: Department of Systems Innovation, Graduate School of Engineering, the University of Tokyo, Hongo 7-3-1, Bunkyo-ku, Tokyo, Japan.
authors: Taro
authors: T
authors: Kanno
authors: Resilience Engineering Research Center, Graduate School of Engineering, the University of Tokyo, Hongo 7-3-1, Bunkyo-ku, Tokyo, Japan.
authors: Kazuo
authors: K
authors: Furuta
keywords: Computer simulation; Consumer behavior and satisfaction; Contrast bias; Participatory simulation; Virtual environment