title: Is cannabis an illicit drug or a medicine? A quantitative framing analysis of Israeli newspaper coverage.
abstract: BACKGROUND
  Various countries and states, including Israel, have recently legalized cannabis for therapeutic purposes (CTP). These changes have received mass media coverage and prompted national and international dialogue about the status of cannabis and whether or not it can be defined as a (legitimate) medicine, illicit and harmful drug, or both. News media framing may influence, and be influenced by, public opinion regarding CTP and support for CTP license provisions for patients. This study examines the framing of CTP in Israeli media coverage and the association between media coverage and trends in the provision of CTP licenses in Israel over time.
  
  
  METHODS
  All published news articles relevant to CTP and the framing of cannabis (N=214) from the three highest circulation newspapers in Israel were content analyzed. Articles were published between January 2007 and June 2013, a period in which CTP licenses granted by the Ministry of Health increased substantially.
  
  
  RESULTS
  In the majority of CTP news articles (69%), cannabis was framed as a medicine, although in almost one third of articles (31%) cannabis was framed as an illicit drug. The relative proportion of news items in which cannabis was framed as an illicit drug fluctuated during the study period, but was unrelated to linear or curvilinear trends in CTP licensing.
  
  
  CONCLUSIONS
  The relatively large proportion of news items framing cannabis as a medicine is consistent with growing support for the expansion of the Israel's CTP program.
authors: School of Public Health, University of Haifa, Eshkol Tower, Room 705, Mt. Carmel, 3190501 Haifa, Israel. Electronic address: sznitman@research.haifa.ac.il.
authors: Sharon R
authors: SR
authors: Sznitman
authors: Communication Department, University of Haifa, Rabin Complex 8032, Mt. Carmel, 3190501 Haifa, Israel.
authors: Nehama
authors: N
authors: Lewis
mesh_terms: D002188:Cannabis; D006801:Humans; D013287:Illicit Drugs; D007557:Israel; D008402:Mass Media; D064086:Medical Marijuana; D009524:Newspapers as Topic / Q000706:statistics & numerical data
chemical_list: D013287:Illicit Drugs; D064086:Medical Marijuana
keywords: Cannabis; Cannabis for therapeutic purposes; Media framing; Medical cannabis; Medical cannabis policy