title: Using a digital marketing platform for the promotion of an internet based health encyclopedia in saudi arabia.
abstract: The objective of this paper is to investigate the experiences of using a digital marketing platform to promote the use of an internet based health encyclopedia in Saudi Arabia. Key informant interviews, meeting documentation, and Google Analytics were the data collection sources used in the study. Findings show that using a digital marketing platform led to a significant increase in the number of visitors to the health encyclopedia. The results demonstrate that digital marketing platforms are effective tools to be used for promoting internet based health education interventions. Future work will examine long-term educational impacts and costs in using digital marketing platforms to promote online healthcare sites in Saudi Arabia.
authors: College of Public Health and Health Informatics, King Saud Bin Abdulaziz University for Health Sciences (KSAU-HS), Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Asma
authors: A
authors: Al Ateeq
authors: College of Public Health and Health Informatics, King Saud Bin Abdulaziz University for Health Sciences (KSAU-HS), Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Eman
authors: E
authors: Al Moamary
authors: King Abdullah International Medical Research Center, Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Tahani
authors: T
authors: Daghestani
authors: College of Public Health and Health Informatics, King Saud Bin Abdulaziz University for Health Sciences (KSAU-HS), Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Yahya
authors: Y
authors: Al Muallem
authors: College of Public Health and Health Informatics, King Saud Bin Abdulaziz University for Health Sciences (KSAU-HS), Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Majed
authors: M
authors: Al Dogether
authors: Department of Family Medicine, College of Medicine, King Saud Bin Abdulaziz University for Health Sciences (KSAU-HS), Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Abdulrahman
authors: A
authors: Alsughayr
authors: College of Public Health and Health Informatics, King Saud Bin Abdulaziz University for Health Sciences (KSAU-HS), Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Majid
authors: M
authors: Altuwaijri
authors: College of Public Health and Health Informatics, King Saud Bin Abdulaziz University for Health Sciences (KSAU-HS), Ministry of National Guard - Health Affairs (MNG-HA), Riyadh, Saudi Arabia.
authors: Mowafa
authors: M
authors: Househ
mesh_terms: D054626:Consumer Health Information / Q000458:organization & administration*; D004690:Encyclopedias as Topic; D063005:Health Information Systems / Q000458:organization & administration*; D006293:Health Promotion / Q000458:organization & administration*; D020407:Internet / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D012529:Saudi Arabia