title: Back to basics: improving the conceptualization and operationalization of programmatic exposure in social and behavior change communication through conceptual models.
authors: a Department of Global Health , Milken Institute School of Public Health, George Washington University , Washington , District of Columbia , USA.
authors: Tilly A
authors: TA
authors: Gurman
mesh_terms: D014943:Global Health; D015438:Health Behavior; D058015:Health Communication; D006293:Health Promotion / Q000458:organization & administration*; D019142:Hemorrhagic Fever, Ebola / Q000517:prevention & control; D006801:Humans; D008960:Models, Psychological; D012919:Social Behavior