title: A preliminary evaluation of a community-based campaign to increase awareness of concurrency and HIV transmission in African American and African-Born communities.
abstract: We evaluate an innovative grassroots community-based campaign in Seattle, WA focused on educating African American and African-born communities about concurrent partnerships and HIV transmission. Respondents completed a short self-administered questionnaire on a handheld personal digital assistant to evaluate the reach, acceptability and preliminary efficacy of the campaign. Of those who remembered seeing the campaign materials (82 %), social networks were the most common source of exposure (80 %). Respondents rated campaign materials very visually attractive (86 %), very interesting (91 %), and very important for themselves (90 %) and their community (93 %). Respondents reported that the campaign increased their knowledge about concurrency (84 %), changed their attitudes about it (77 %), and 65 % said it was likely or very likely that they would change their behavior as a result. This inexpensive grassroots campaign demonstrated extensive reach in the local black community and was able to move beyond individual exposure and into social networks.
authors.affiliation: Department of Psychiatry, University of Washington, 1100 Fairview Avenue N, LE-500, Box 358080, Seattle, WA, 98109-1024, USA. mpeake@u.washington.edu.|HIV Vaccine Trials Network, Fred Hutchinson Cancer Research Center, Seattle, WA, USA. mpeake@u.washington.edu.
authors.forename: Michele Peake
authors.initials: MP
authors.lastname: Andrasik
authors.affiliation: Department of Global Health, University of Washington, Seattle, WA, USA. rclad@live.unc.edu.
authors.forename: Rachel
authors.initials: R
authors.lastname: Clad
authors.affiliation: Sociobehavioral and Prevention Research Core (SPRC) UW/FHCRC Center for AIDS Research, Seattle, WA, USA. bovej@uw.edu.
authors.forename: Joanna
authors.initials: J
authors.lastname: Bove
authors.affiliation: Center for Multicultural Health, Seattle, WA, USA. solomont@cschc.org.
authors.forename: Solomon
authors.initials: S
authors.lastname: Tsegaselassie
authors.affiliation: Departments of Sociology and Statistics, Sociobehavioral and Prevention Research Core, UWCFAR, CSDE, University of Washington, Seattle, WA, USA. morrism@uw.edu.
authors.forename: Martina
authors.initials: M
authors.lastname: Morris
mesh_terms: D000293:Adolescent; D001741:Black or African American / Q000706:statistics & numerical data*; D044383:Black People / Q000706:statistics & numerical data*; D055812:Community-Based Participatory Research; D005260:Female; D015658:HIV Infections / Q000453:epidemiology / Q000517:prevention & control* / Q000635:transmission; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006306:Health Surveys; D006801:Humans; D008297:Male; D008875:Middle Aged; D015995:Prevalence; D012111:Residence Characteristics; D012725:Sexual Behavior / Q000706:statistics & numerical data; D014861:Washington / Q000453:epidemiology; D055815:Young Adult
keywords: African American; African-born; Concurrency; Grassroots; HIV