title: Proposal of a classification system for opportunities to innovate in skin care products.
abstract: OBJECTIVE
  What are the opportunities to innovate in a skin care product? There are certainly many opportunities and many technologies involved. In this work, we assumed the role of identifying and categorizing these opportunities to develop a comprehensive and intelligible classification system, which could be used as a tool to support decision-making in different professional contexts.
  
  
  METHODS
  Initially, we employed the Delphi method to identify, discuss and standardize the opportunities to innovate in a skin care product. Finally, we used the classification system obtained in the previous phase to label patent applications, therefore, testing the suitability and utility of the system.
  
  
  RESULTS
  At the end of the process, we achieved a 10-category classification system for opportunities to innovate in skin care products, and we also illustrated how this system could be used.
  
  
  CONCLUSIONS
  The resultant classification system offers a normalized terminology for cosmetic scientists interested in dealing with the particularities of incremental and radical innovations in skin care products.
authors.affiliation: Postgraduate Studies Section, Faculty of Pharmaceutical Sciences of Ribeirão Preto, University of São Paulo, Av. do Café S/N, Ribeirão Preto, SP, 14040-903, Brazil.
authors.forename: I D da S
authors.initials: ID
authors.lastname: Souza
authors.affiliation: Postgraduate Studies Section, Faculty of Pharmaceutical Sciences of Ribeirão Preto, University of São Paulo, Av. do Café S/N, Ribeirão Preto, SP, 14040-903, Brazil.
authors.forename: T L
authors.initials: TL
authors.lastname: Almeida
authors.affiliation: Postgraduate Studies Section, Faculty of Pharmaceutical Sciences of Ribeirão Preto, University of São Paulo, Av. do Café S/N, Ribeirão Preto, SP, 14040-903, Brazil.
authors.forename: V P
authors.initials: VP
authors.lastname: Takahashi
mesh_terms: D003697:Delphi Technique; D006801:Humans; D017592:Skin Care
keywords: Delphi method; delivery; formulation skin care; product innovation; statistics