Factors affecting Taiwanese smokers' identification of smuggled cigarettes.
OBJECTIVE
To analyze whether the perception that smuggled cigarettes are a greater health risk than legal cigarettes affects Taiwanese smokers' intention to distinguish smuggled cigarettes from legal cigarettes.


METHODS
The study used the Recursive Bivariate Probit Model to analyze data from a survey conducted in 2013 of 450 smokers of smuggled cigarettes.


RESULTS
The study found that when smokers believe they are more likely to get lung cancer from consuming smuggled cigarettes than they are from consuming legal cigarettes, the probability of the intention to identify smuggled cigarettes increased by 42.46%.


CONCLUSIONS
The government should strengthen educational policies and programs that teach consumers about the health risks of smoking in general and the even greater health risks of smoking smuggled cigarettes in particular.
Department of Finance, National Changhua University of Education, Changhua City, Taiwan.
Chi-Jung
CJ
Hsieh
Graduate Institute of Hospitality Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung, Taiwan.
Chun-Hao
CH
Cheng
Department of Shipping and Transportation Management, National Kaohsiung Marine University, Kaohsiung, Taiwan. jmlee866@yahoo.com.tw.
Jie-Min
JM
Lee
D000328:Adult; D064423:Drug Trafficking / Q000523:psychology* / Q000706:statistics & numerical data; D005260:Female; D006801:Humans; D033182:Intention; D008297:Male; D008875:Middle Aged; D012309:Risk-Taking; D012907:Smoking / Q000453:epidemiology / Q000523:psychology*; D013624:Taiwan / Q000453:epidemiology; D062789:Tobacco Products / Q000009:adverse effects* / Q000706:statistics & numerical data