Orientation of US Young Adults toward E-cigarettes and their Use in Public.
OBJECTIVE
We examined use of e-cigarettes and views toward their use in public.


METHODS
An online survey of US adults aged 18-24 (N = 874) was used. Measures included tobacco/e-cigarette use, acceptability of public cigarette/e-cigarette use, intention to use e-cigarettes, attitudes and norms.


RESULTS
There was greater acceptance of public e-cigarette use than cigarettes. A path model revealed that attitudes and norms concerning e-cigarettes predicted the use of e-cigarettes beyond the effect of smoking. Attitudes also were shown to predict intention for future e-cigarette use above the effect of current and past smoking, and to predict acceptability of public use of e-cigarettes.


CONCLUSIONS
Normative acceptance of e-smoking in public may contribute to the wider adoption of e-cigarettes.
Colorado State University, Department of Journalism and Media Communication, Fort Collins, CO.
Craig W
CW
Trumbo
Massey University, School of English and Media Studies, Auckland, NZ.
Raquel
R
Harper
E-cigarettes; attitudes toward e-cigarettes; norms; public use