title: The influence of telemedicine experience on physicians' perceptions regarding adoption.
abstract: BACKGROUND
  The purposes of this study were to explore the factors influencing physicians' intention of adopting telemedicine and to conduct a multigroup analysis comparing the perceptions about telemedicine adoption between experienced and inexperienced physicians. Based on the Theory of Planned Behavior, we conducted a cross-sectional survey to collect data from 15 hospitals in Taiwan.
  
  
  METHODS
  In total, 106 valid questionnaires were returned. We used structural equation modeling to analyze the collected data.
  
  
  RESULTS
  Attitude (AT), subjective norm (SN), and perceived behavioral control (PBC) were found to be positively related to behavioral intention (BI) for combined data. Moreover, the relationships between AT→BI, SN→BI, and PBC→BI varied significantly between experienced and inexperienced physicians. Experienced physicians held stronger beliefs about the relationship between AT→BI than inexperienced physicians.
  
  
  CONCLUSIONS
  According to the results, our study suggests that differing strategies for experienced and inexperienced physicians must be formulated to substantially boost the adoption of telemedicine technology.
authors.affiliation: 1 Department of Healthcare Administration, I-Shou University , Kaohsiung City, Taiwan, Republic of China .
authors.forename: Kuang-Ming
authors.initials: KM
authors.lastname: Kuo
authors.forename: Paul C
authors.initials: PC
authors.lastname: Talley
authors.forename: Chi-Min
authors.initials: CM
authors.lastname: Lee
authors.forename: Yung-Chieh
authors.initials: YC
authors.lastname: Yen
mesh_terms: D000223:Adaptation, Psychological; D000328:Adult; D001291:Attitude of Health Personnel; D001292:Attitude to Computers; D002983:Clinical Competence; D003430:Cross-Sectional Studies; D005260:Female; D006801:Humans; D015994:Incidence; D008297:Male; D008875:Middle Aged; D010465:Perception; D010820:Physicians / Q000523:psychology / Q000706:statistics & numerical data; D012307:Risk Factors; D011795:Surveys and Questionnaires; D013624:Taiwan; D017216:Telemedicine / Q000706:statistics & numerical data*
keywords: Theory of Planned Behavior; multigroup analysis; physician; telemedicine