title: Insights into Facebook Pages: an early adolescent health research study page targeted at parents.
abstract: Facebook has been used in health research, but there is a lack of literature regarding how Facebook may be used to recruit younger adolescents. A Facebook Page was created for an adolescent cohort study on the effects of puberty hormones on well-being and behaviour in early adolescence. Used as a communication tool with existing participants, it also aimed to alert potential participants to the study. The purpose of this paper is to provide a detailed description of the development of the study Facebook Page and present the fan response to the types of posts made on the Page using the Facebook-generated Insights data. Two types of posts were made on the study Facebook Page. The first type was study-related update posts and events. The second was relevant adolescent and family research and current news posts. Observations on the use of and response to the Page were made over 1 year across three phases (phase 1, very low Facebook use; phase 2, high Facebook use; phase 3, low Facebook use). Most Page fans were female (88.6%), with the largest group of fans aged between 35 and 44 years. Study-related update posts with photographs were the most popular. This paper provides a model on which other researchers could base Facebook communication and potential recruitment in the absence of established guidelines.
authors.forename: Krestina L
authors.initials: KL
authors.lastname: Amon
authors.forename: Karen
authors.initials: K
authors.lastname: Paxton
authors.forename: Emily
authors.initials: E
authors.lastname: Klineberg
authors.forename: Lisa
authors.initials: L
authors.lastname: Riley
authors.forename: Catherine
authors.initials: C
authors.lastname: Hawke
authors.forename: Katharine
authors.initials: K
authors.lastname: Steinbeck
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior / Q000502:physiology / Q000523:psychology*; D000067697:Adolescent Health; D000328:Adult; D002648:Child; D005260:Female; D006266:Health Education / Q000379:methods*; D006302:Health Services Research / Q000379:methods*; D006801:Humans; D008297:Male; D009517:New South Wales; D010290:Parents / Q000193:education*; D018579:Patient Selection; D012736:Sex Education / Q000379:methods*; D061108:Social Media / Q000458:organization & administration / Q000592:standards / Q000639:trends*