title: How to become a national brand.
authors.forename: Michael
authors.initials: M
authors.lastname: Cartwright
authors.forename: Julie
authors.initials: J
authors.lastname: Miller
mesh_terms: D007449:Investments; D008389:Marketing of Health Services; D019982:Organizational Case Studies; D016320:Substance Abuse Treatment Centers / Q000191:economics / Q000458:organization & administration*; D013714:Tennessee