title: The perceived impact of the National Health Service on personalised nutrition service delivery among the UK public.
abstract: Personalised nutrition (PN) has the potential to reduce disease risk and optimise health and performance. Although previous research has shown good acceptance of the concept of PN in the UK, preferences regarding the delivery of a PN service (e.g. online v. face-to-face) are not fully understood. It is anticipated that the presence of a free at point of delivery healthcare system, the National Health Service (NHS), in the UK may have an impact on end-user preferences for deliverances. To determine this, supplementary analysis of qualitative data obtained from focus group discussions on PN service delivery, collected as part of the Food4Me project in the UK and Ireland, was undertaken. Irish data provided comparative analysis of a healthcare system that is not provided free of charge at the point of delivery to the entire population. Analyses were conducted using the 'framework approach' described by Rabiee (Focus-group interview and data analysis. Proc Nutr Soc 63, 655-660). There was a preference for services to be led by the government and delivered face-to-face, which was perceived to increase trust and transparency, and add value. Both countries associated paying for nutritional advice with increased commitment and motivation to follow guidelines. Contrary to Ireland, however, and despite the perceived benefit of paying, UK discussants still expected PN services to be delivered free of charge by the NHS. Consideration of this unique challenge of free healthcare that is embedded in the NHS culture will be crucial when introducing PN to the UK.
authors: Hugh Sinclair Unit of Human Nutrition and Institute for Cardiovascular and Metabolic Research, University of Reading,Whiteknights, ReadingRG6 6AP,UK.
authors: Rosalind
authors: R
authors: Fallaize
authors: Hugh Sinclair Unit of Human Nutrition and Institute for Cardiovascular and Metabolic Research, University of Reading,Whiteknights, ReadingRG6 6AP,UK.
authors: Anna L
authors: AL
authors: Macready
authors: Department of Psychology,University of Reading,Earley Gate, Whiteknights,ReadingRG6 6AL,UK.
authors: Laurie T
authors: LT
authors: Butler
authors: Department of Psychology,University of Reading,Earley Gate, Whiteknights,ReadingRG6 6AL,UK.
authors: Judi A
authors: JA
authors: Ellis
authors: Marketing and Consumer Behaviour Group, Wageningen University,Wageningen,PO Box 8130,The Netherlands.
authors: Aleksandra
authors: A
authors: Berezowska
authors: Marketing and Consumer Behaviour Group, Wageningen University,Wageningen,PO Box 8130,The Netherlands.
authors: Arnout R H
authors: AR
authors: Fischer
authors: UCD Institute of Food and Health, UCD Centre for Molecular Innovation, Science Centre South, University College Dublin,Belfield, Dublin 4,Republic of Ireland.
authors: Marianne C
authors: MC
authors: Walsh
authors: UCD Institute of Food and Health, UCD Centre for Molecular Innovation, Science Centre South, University College Dublin,Belfield, Dublin 4,Republic of Ireland.
authors: Caroline
authors: C
authors: Gallagher
authors: Faculty of Social and International Studies, University of Bradford,BradfordBD7 1DP,UK.
authors: Barbara J
authors: BJ
authors: Stewart-Knox
authors: School of Agriculture, Food and Rural Development, Agriculture Building, University of Newcastle,Newcastle upon TyneNE1 7RU,UK.
authors: Sharon
authors: S
authors: Kuznesof
authors: School of Agriculture, Food and Rural Development, Agriculture Building, University of Newcastle,Newcastle upon TyneNE1 7RU,UK.
authors: Lynn J
authors: LJ
authors: Frewer
authors: UCD Institute of Food and Health, UCD Centre for Molecular Innovation, Science Centre South, University College Dublin,Belfield, Dublin 4,Republic of Ireland.
authors: Mike J
authors: MJ
authors: Gibney
authors: Hugh Sinclair Unit of Human Nutrition and Institute for Cardiovascular and Metabolic Research, University of Reading,Whiteknights, ReadingRG6 6AP,UK.
authors: Julie A
authors: JA
authors: Lovegrove
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001294:Attitude to Health; D005260:Female; D017144:Focus Groups; D058015:Health Communication; D006266:Health Education; D006801:Humans; D007494:Ireland; D008297:Male; D008875:Middle Aged; D009313:National Health Programs; D052756:Nutritional Sciences; D009752:Nutritional Status; D057285:Precision Medicine; D013222:State Medicine; D006113:United Kingdom; D055815:Young Adult
keywords: Focus groups