title: Saving time and resources: observational research to support adoption of a hand hygiene promotion campaign.
abstract: Hand hygiene is the most effective way to prevent the spread of health care-associated infections, but many facilities may not have the resources or expertise to develop their own hand hygiene promotion campaign. This observational study demonstrated that a campaign developed for 1 facility could successfully contribute to behavior change at another, unrelated facility. It serves as a model and evidence that health care facilities can successfully adopt hand hygiene promotion campaigns developed and validated at other facilities.
authors.affiliation: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX; Center for Health Communication, The University of Texas at Austin, Austin, TX; School of Public Health, The University of Texas Health Science Center at Houston, Houston, TX. Electronic address: mackert@utexas.edu.
authors.forename: Michael
authors.initials: M
authors.lastname: Mackert
authors.affiliation: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX.
authors.forename: Allison
authors.initials: A
authors.lastname: Lazard
authors.affiliation: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX.
authors.forename: Ming-Ching
authors.initials: MC
authors.lastname: Liang
authors.affiliation: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX.
authors.forename: Amanda
authors.initials: A
authors.lastname: Mabry
authors.affiliation: Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX.
authors.forename: Sara
authors.initials: S
authors.lastname: Champlin
authors.affiliation: Infection Prevention and Management Associates, Houston, TX.
authors.forename: Stephanie
authors.initials: S
authors.lastname: Stroever
mesh_terms: D003428:Cross Infection / Q000517:prevention & control* / Q000635:transmission; D063373:Hand Hygiene / Q000379:methods / Q000458:organization & administration*; D006293:Health Promotion / Q000379:methods / Q000458:organization & administration*; D006801:Humans; D033181:Information Dissemination; D017146:Models, Organizational; D016272:Occupational Health
keywords: Health communication; Health promotion campaign; Message design; Social marketing