title: Change the cancer conversation.
authors.forename: Colin
authors.initials: C
authors.lastname: Macilwain
mesh_terms: D003704:Dementia / Q000191:economics / Q000235:genetics / Q000517:prevention & control / Q000628:therapy; D006291:Health Policy / Q000639:trends; D006801:Humans; D009369:Neoplasms / Q000175:diagnosis / Q000191:economics / Q000401:mortality / Q000517:prevention & control / Q000628:therapy; D011788:Quality of Life; D015996:Survival Rate; D016896:Treatment Outcome; D014944:World Health Organization