title: Ten simple rules for effective online outreach.
authors: UC Davis Genome Center, University of California-Davis, Davis, California, United States of America; School of Biosciences, University of Birmingham, Birmingham, United Kingdom.
authors: Holly M
authors: HM
authors: Bik
authors: Georgia Aquarium Research Center, Atlanta, Georgia, United States of America.
authors: Alistair D M
authors: AD
authors: Dove
authors: California Sea Grant, La Jolla, California, United States of America.
authors: Miriam C
authors: MC
authors: Goldstein
authors: Department of Ecology and Evolutionary Biology, Brown University, Providence, Rhode Island, United States of America.
authors: Rebecca R
authors: RR
authors: Helm
authors: Pelagia Consulting, San Francisco, California, United States of America.
authors: Rick
authors: R
authors: MacPherson
authors: Joint Institute for the Study of Atmosphere and Ocean, University of Washington, Seattle, Washington, United States of America; NOAA/Pacific Marine Environmental Laboratory, Seattle, Washington, United States of America.
authors: Kim
authors: K
authors: Martini
authors: Department of Biology, San Diego State University, San Diego, California, United States of America.
authors: Alexandria
authors: A
authors: Warneke
authors: National Evolutionary Synthesis Center, Durham, North Carolina, United States of America.
authors: Craig
authors: C
authors: McClain
mesh_terms: D000465:Algorithms; D003142:Communication; D033181:Information Dissemination / Q000379:methods*; D017146:Models, Organizational; D009862:Online Systems; D011643:Publishing / Q000458:organization & administration*; D012107:Research Design; D012586:Science / Q000458:organization & administration*; D061108:Social Media / Q000458:organization & administration*