title: Evaluation of breakfast cereals with the current nutrition facts panel (NFP) and the Food and Drug Administration's NFP proposal.
abstract: OBJECTIVE
  To compare judgements of nutrition and judgement accuracy when evaluating cereals with the current US Food and Drug Administration (FDA) nutrition facts panel (NFP) and two new proposed NFP based on FDA guidelines.
  
  
  METHODS
  A between-subjects design randomly assigned participants to three NFP conditions (current NFP label and two modified NFP based on FDA proposals). Participants viewed breakfast cereals, and rated each on nutritional quality and on the likelihood of purchasing and consuming it. Participants provided demographic information and responses to questionnaires assessing nutrition/obesity knowledge, concern for healthy eating and nutrient importance.
  
  
  METHODS
  USA.
  
  
  METHODS
  Two hundred and thirteen adults who completed an online survey (66·2 % female, mean age 37·31 (sd 12·56) years).
  
  
  RESULTS
  Judged nutrition quality of cereals was positively correlated with protein, fibre and potassium and negatively correlated with sugars and sodium. This pattern appeared when using the current NFP or the modified versions. Highlighted nutrients in modified NFP formats did not affect their perceived importance. Accuracy of the nutrition quality judgements was measured in relationship to an objectively defined nutrition score, NuVal®. Nutrition judgement accuracy was highest under the current NFP (Spearman's ρ=0·76 for the current NFP; 0·64 and 0·72 for the other formats). Regression analysis showed that nutrition judgement accuracy increased significantly (adjusted R 2=0·13) with obesity knowledge (β=0·27), age (β=0·15) and current NFP (β=0·13).
  
  
  CONCLUSIONS
  The current NFP is equally or more effective in conveying nutritional information compared with NFP formats based on the FDA proposal.
authors.affiliation: Department of Psychology,Ohio University,200 Porter Hall,Athens,OH 45701,USA.
authors.forename: Claudia
authors.initials: C
authors.lastname: González-Vallejo
authors.affiliation: Department of Psychology,Ohio University,200 Porter Hall,Athens,OH 45701,USA.
authors.forename: Bethany D
authors.initials: BD
authors.lastname: Lavins
mesh_terms: D000328:Adult; D062408:Breakfast; D000072001:Diet, Healthy; D004043:Dietary Fiber / Q000008:administration & dosage; D004044:Dietary Proteins / Q000008:administration & dosage; D002523:Edible Grain; D057140:Fast Foods / Q000032:analysis*; D005260:Female; D005515:Food Labeling; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D018673:Nutrition Policy; D064427:Nutritive Sweeteners / Q000008:administration & dosage; D009753:Nutritive Value; D017419:Potassium, Dietary / Q000008:administration & dosage; D011897:Random Allocation; D012959:Socioeconomic Factors; D012982:Sodium, Dietary / Q000008:administration & dosage; D011795:Surveys and Questionnaires; D014481:United States; D014486:United States Food and Drug Administration; D055815:Young Adult
chemical_list: D004043:Dietary Fiber; D004044:Dietary Proteins; D064427:Nutritive Sweeteners; D017419:Potassium, Dietary; D012982:Sodium, Dietary
keywords: FDA NFP proposal; Judgement accuracy; NuVal; Nutrition facts panel