title: Nutrition recommendations and the Children's Food and Beverage Advertising Initiative's 2014 approved food and beverage product list.
abstract: We compare the Children's Food and Beverage Advertising Initiative's (CFBAI's) April 2014 list of food and beverage products approved to be advertised on children's television programs with the federal Interagency Working Group's nutrition recommendations for such advertised products. Products were assessed by using the nutrients to limit (saturated fat, trans fat, sugar, and sodium) component of the Interagency Working Group's recommendations. Fifty-three percent of the listed products did not meet the nutrition recommendations and, therefore, were ineligible to be advertised. We recommend continued monitoring of food and beverage products marketed to children.
authors.affiliation: Institute for Health Research and Policy, University of Illinois at Chicago, 1747 W Roosevelt Rd, Chicago, IL 60608. Email: rscherm@uic.edu.
authors.forename: Rebecca M
authors.initials: RM
authors.lastname: Schermbeck
authors.affiliation: Division of Health Policy and Administration, School of Public Health and Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, Illinois.
authors.forename: Lisa M
authors.initials: LM
authors.lastname: Powell
mesh_terms: D000329:Advertising / Q000592:standards*; D001628:Beverages / Q000592:standards* / Q000706:statistics & numerical data; D002648:Child; D053198:Child Nutrition Sciences; D019422:Dietary Sucrose; D057140:Fast Foods; D005227:Fatty Acids; D019649:Food Industry / Q000592:standards* / Q000706:statistics & numerical data; D005515:Food Labeling; D006293:Health Promotion / Q000379:methods; D006801:Humans; D007373:Interinstitutional Relations; D018673:Nutrition Policy; D009753:Nutritive Value; D064167:Recommended Dietary Allowances; D040241:Social Marketing; D012982:Sodium, Dietary; D013690:Television; D044242:Trans Fatty Acids; D014481:United States
chemical_list: D019422:Dietary Sucrose; D005227:Fatty Acids; D012982:Sodium, Dietary; D044242:Trans Fatty Acids