title: Health communication and vaccine hesitancy.
abstract: Health communication is an evolving field. There is evidence that communication can be an effective tool, if utilized in a carefully planned and integrated strategy, to influence the behaviours of populations on a number of health issues, including vaccine hesitancy. Experience has shown that key points to take into account in devising and implementing a communication plan include: (i) it is necessary to be proactive; (ii) communication is a two-way process; (iii) knowledge is important but not enough to change behaviour; and (iv) communication tools are available and can be selected and used creatively to promote vaccine uptake. A communication strategy, incorporating an appropriate selection of the available communication tools, should be an integral part of every immunization programme, addressing the specific factors that influence hesitancy in the target populations.
authors.affiliation: Institute for Health and Development Communication, and University of Witwatersrand, Johannesburg, South Africa. Electronic address: suegold@soulcity.org.za.
authors.forename: Susan
authors.initials: S
authors.lastname: Goldstein
authors.affiliation: Department of Paediatrics, Dalhousie University, Canadian Centre for Vaccinology, IWK Health Centre, Halifax, Canada.
authors.forename: Noni E
authors.initials: NE
authors.lastname: MacDonald
authors.affiliation: Polio Eradication, UNICEF Headquarters, New York, USA.
authors.forename: Sherine
authors.initials: S
authors.lastname: Guirguis
mesh_terms: D004493:Education; D058015:Health Communication / Q000639:trends; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D010342:Patient Acceptance of Health Care; D010349:Patient Compliance; D016312:Treatment Refusal; D014611:Vaccination; D014612:Vaccines; D014944:World Health Organization
chemical_list: D014612:Vaccines
keywords: Health communication; Vaccine communication; Vaccine hesitancy