title: Organ Donation Campaigns: Perspective of Dialysis Patient's Family Members.
abstract: BACKGROUND
  Solving the dilemma of the organ shortage in Malaysia requires educating Malaysians about organ donation and transplantation. This paper aims at exploring the average Malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members.
  
  
  METHODS
  We analyzed the responses of 350 respondents regarding organ donation campaigns. The respondents are 2 family members of 175 dialysis patients from 3 different institutions. The information on respondents' willingness to donate and preferred method and channel of organ donation campaign were collected through questionnaire.
  
  
  RESULTS
  Malaysian families have a good tendency to welcome campaigns in both the public and private (their homes) spheres. We also found that campaigns facilitated by the electronic media (Television and Radio) and executed by experienced doctors are expected to optimize the outcomes of organ donation, in general. Chi-square tests show that there are no significant differences in welcoming campaigns among ethnics. However, ethnics preferences over the campaign methods and campaigners are significantly different (P <0.05).
  
  
  CONCLUSIONS
  Ethnic differences imply that necessary modifications on the campaign channels and campaigners should also be taken under consideration. By identifying the preferred channel and campaigners, this study hopes to shed some light on the ways to overcome the problem of organ shortage in Malaysia.
authors.affiliation: 1. Dept. of Administrative Studies and Politics, Faculty of Economics and Administration, University of Malaya, Kuala Lumpur, Malaysia.
authors.forename: Makmor
authors.initials: M
authors.lastname: Tumin
authors.affiliation: 1. Dept. of Administrative Studies and Politics, Faculty of Economics and Administration, University of Malaya, Kuala Lumpur, Malaysia.
authors.forename: Raja Noriza
authors.initials: RN
authors.lastname: Raja Ariffin
authors.affiliation: 2. Dept. of Economics, Faculty of Economics and Administration, University of Malaya, Kuala Lumpur, Malaysia.
authors.forename: NurulHuda
authors.initials: N
authors.lastname: Mohd Satar
authors.affiliation: 3. Dept. of Medicine, Faculty of Medicine, University of Malaya, Kuala Lumpur, Malaysia.
authors.forename: Kok-Peng
authors.initials: KP
authors.lastname: Ng
authors.affiliation: 3. Dept. of Medicine, Faculty of Medicine, University of Malaya, Kuala Lumpur, Malaysia.
authors.forename: Soo-Kun
authors.initials: SK
authors.lastname: Lim
authors.affiliation: 3. Dept. of Medicine, Faculty of Medicine, University of Malaya, Kuala Lumpur, Malaysia.
authors.forename: Chin-Sieng
authors.initials: CS
authors.lastname: Chong
keywords: Campaigns; Dialysis patients; Family; Malaysia; Organ donation