title: Facebook for Health Promotion: Female College Students' Perspectives on Sharing HPV Vaccine Information Through Facebook.
abstract: Facebook, a social network site, has been widely used among young adults. However, its potential to be used as a health promotion medium has not been fully examined. This study explored Facebook's potential for sharing human papillomavirus (HPV) vaccine information among female college students in Hawai'i. Culturally tailored flyers and handouts were developed and distributed at one large university in Hawai'i to recruit female college students between the age of 18 and 26 having an active Facebook account. Three focus group meetings were conducted to gather student perspectives about how information about HPV vaccine may be best shared via Facebook. We found that students believed Facebook is a good awareness tool but they needed more knowledge about the HPV vaccine to feel comfortable sharing the information. Participants preferred forwarding information to chatting about HPV. Some participants expressed concern that their Facebook friends would think the HPV vaccine information they forwarded on Facebook is spam. Participants suggested prefacing the posted HPV vaccine information with a personal note in their own words to make the message more interesting and relevant to their Facebook friends. Future interventions using Facebook to promote HPV vaccine could provide students with HPV vaccine information from credible sources and ask students to attach personal testimonials or endorsements while forwarding the information on Facebook.
authors.affiliation: University of Missouri, Department of Health Sciences, Columbia, MO (NZ, MT).
authors.forename: Ni
authors.initials: N
authors.lastname: Zhang
authors.affiliation: University of Missouri, Department of Health Sciences, Columbia, MO (NZ, MT).
authors.forename: JoAnn
authors.initials: J
authors.lastname: Tsark
authors.affiliation: University of Missouri, Department of Health Sciences, Columbia, MO (NZ, MT).
authors.forename: Shelly
authors.initials: S
authors.lastname: Campo
authors.affiliation: University of Missouri, Department of Health Sciences, Columbia, MO (NZ, MT).
authors.forename: Michelle
authors.initials: M
authors.lastname: Teti
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D006254:Hawaii; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D053918:Papillomavirus Vaccines / Q000009:adverse effects* / Q000494:pharmacology*; D010465:Perception; D012944:Social Support; D013334:Students / Q000523:psychology*; D014495:Universities
chemical_list: D053918:Papillomavirus Vaccines
keywords: Facebook; HPV vaccine; Health promotion