title: Lessons Learned From Adolescent Mothers: Advice on Recruitment.
abstract: OBJECTIVE
  Adolescent mothers have high rates of depressive symptoms and inadequate rates of depression evaluation and treatment. The purpose of this qualitative study was to identify characteristics of effective recruitment ads for an Internet-based depression intervention for pregnant and parenting adolescents.
  
  
  METHODS
  Using focus group methods, participants (N = 35) were recruited and enrolled at a teen parent program, part of the public school system. Focus group sessions were analyzed for participant preferences, rationale for choices, key words, and the frequency of words within the videotapes and audiotapes.
  
  
  RESULTS
  Findings indicated that adolescent mothers preferred pictures in which everyone looked happy, narrative that clearly indicated cost and eligibility, and words that they would use in conversation.
  
  
  CONCLUSIONS
  The study filled an important gap in the literature by soliciting from pregnant and parenting adolescents their preferences regarding visual appeal, content adequacy, and message clarity of advertisements that would motivate them to visit an Internet intervention for depression. Results could be extrapolated to education of pregnant and parenting adolescents in clinical settings.
authors.affiliation: Professor, School of Nursing, University of Louisville, and Associate Chief of Nursing for Research, University of Louisville Hospital, Kentucky One Health, Louisville, KY, USA.
authors.forename: M Cynthia
authors.initials: MC
authors.lastname: Logsdon
authors.affiliation: Professor, School of Nursing, University of Louisville, Louisville, KY, USA.
authors.forename: Vicki Hines
authors.initials: VH
authors.lastname: Martin
authors.affiliation: Professor, Department of Pediatrics, School of Medicine, University of Louisville, Louisville, KY, USA.
authors.forename: Reetta
authors.initials: R
authors.lastname: Stikes
authors.affiliation: Advanced Practice Educator, University of Louisville Hospital, Kentucky One Health, Louisville, KY, USA.
authors.forename: Deborah
authors.initials: D
authors.lastname: Davis
authors.affiliation: Research Assistant, School of Nursing, University of Louisville, Louisville, KY, USA.
authors.forename: Lesa
authors.initials: L
authors.lastname: Ryan
authors.affiliation: Postdoctoral Fellow, Nell Hodgson Woodruff School of Nursing School of Nursing, Emory University, Atlanta, GA, USA.
authors.forename: Iren
authors.initials: I
authors.lastname: Yang
authors.affiliation: Assistant Professor, College of Nursing and Health Sciences, University of Massachusetts Boston, Boston, MA, USA.
authors.forename: Jean
authors.initials: J
authors.lastname: Edward
authors.affiliation: Director of Digital Media, University of Louisville, Louisville, KY, USA.
authors.forename: Jeff
authors.initials: J
authors.lastname: Rushton
mesh_terms: D000293:Adolescent; D019052:Depression, Postpartum / Q000628:therapy*; D005260:Female; D017144:Focus Groups; D006801:Humans; D020407:Internet; D009035:Mothers / Q000523:psychology*; D018579:Patient Selection; D011247:Pregnancy; D011253:Pregnancy in Adolescence / Q000523:psychology; D011613:Psychotherapy / Q000379:methods*; D036301:Qualitative Research
keywords: Adolescent; depression; research recruitment