title: Going with the grain: organising for a purpose.
abstract: In looking at reform, it is important to understand the longer heritage of the public sector. This suggests a future drawing on mutual ideas and principles as a powerful alternative to private ownership. It involves a new approach to organisational design which underpins a reformed service delivery model. This is examined through the example of Rochdale Boroughwide Housing, the UK's first mutual social housing provider, owned and controlled by its tenant and employee members.
authors.affiliation: Consultant, Capsticks Solicitors LLP, UK and Principal Associate, Mutuo, UK.
authors.forename: Cliff
authors.initials: C
authors.lastname: Mills
authors.affiliation: Chief Executive, Rochdale Boroughwide Housing, Rochdale, UK.
authors.forename: Gareth
authors.initials: G
authors.lastname: Swarbrick
keywords: co-design; co-production; new mutuals; public services