title: Aligning incentives to fulfil the promise of personalised medicine.
authors.affiliation: Institute of Medicine, Washington, DC, USA. Electronic address: vdzau@nas.edu.
authors.forename: Victor J
authors.initials: VJ
authors.lastname: Dzau
authors.affiliation: Duke Center for Applied Genomics and Precision Medicine, Durham, NC, USA.
authors.forename: Geoffrey S
authors.initials: GS
authors.lastname: Ginsburg
authors.affiliation: Precision Health Economics, Los Angeles, CA, USA.
authors.forename: Karen
authors.initials: K
authors.lastname: Van Nuys
authors.affiliation: University of Southern California Keck School of Medicine and Viterbi School of Engineering, Beverly Hills, CA, USA.
authors.forename: David
authors.initials: D
authors.lastname: Agus
authors.affiliation: University of Southern California Schaeffer Center for Health Policy and Economics, Los Angeles, CA, USA.
authors.forename: Dana
authors.initials: D
authors.lastname: Goldman
mesh_terms: D035843:Biomedical Research; D002908:Chronic Disease / Q000517:prevention & control; D004059:Diffusion of Innovation; D006291:Health Policy; D006801:Humans; D009042:Motivation; D057285:Precision Medicine; D018570:Risk Assessment