title: Dissemination of Evidence-Based Behavioral Advice via Video in Pediatric Primary Care: An Acceptance and Utilization Study.
abstract: BACKGROUND
  Research suggests that multimedia-based interventions possess advantages for disseminating safe and effective methods of behavior management to parents in pediatric primary care; however, little is known about their utilization in real-life settings. In order to maximize the impact of multimedia resources, more knowledge regarding dissemination and implementation is needed.
  
  
  OBJECTIVE
  To examine provider and parental perception and utilization of videos designed to communicate evidence-based parenting strategies for disruptive behavior. Videos were available in clinic and online.
  
  
  RESULTS
  Both provider and parent perceptions of the videos were largely positive. However, of 240 parents surveyed, only 33% were aware of the availability of videos subsequent to a well-child visit. Parents were unlikely to view the videos if they did not do so as part of their child's health care visit.
  
  
  CONCLUSIONS
  Multimedia interventions for behavior management are likely to be well received, but systematic methods of implementation are needed. Further study of dissemination of multimedia interventions is merited.
authors.affiliation: Oregon Health & Science University, Portland, OR, USA rileyand@ohsu.edu.
authors.forename: Andrew R
authors.initials: AR
authors.lastname: Riley
authors.affiliation: Oregon Health & Science University, Portland, OR, USA.
authors.forename: Kurt A
authors.initials: KA
authors.lastname: Freeman
authors.affiliation: St Charles Health System, Bend, OR, USA.
authors.forename: Sondra
authors.initials: S
authors.lastname: Marshall
mesh_terms: D000328:Adult; D002653:Child Behavior Disorders / Q000628:therapy*; D002675:Child, Preschool; D015438:Health Behavior; D058015:Health Communication / Q000379:methods*; D006266:Health Education / Q000379:methods; D006801:Humans; D007223:Infant; D019212:Multimedia; D010290:Parents; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data*; D010372:Pediatrics / Q000379:methods*; D011320:Primary Health Care / Q000379:methods*; D014741:Video Recording
keywords: child behavior; dissemination; multimedia; parenting; primary care