title: Weight expectations, motivations for weight change and perceived factors influencing weight management in young Australian women: a cross-sectional study.
abstract: OBJECTIVE
  To examine young Australian women's weight expectations, motivations for weight change and perceived factors influencing weight management, and to determine if these factors differ by age, BMI, marital status, education or income.
  
  
  METHODS
  Cross-sectional study. An online survey captured respondents' weight, height, ideal weight, main reasons for wanting to change their weight and challenges to managing their weight.
  
  
  METHODS
  Online survey in Australia.
  
  
  METHODS
  Six hundred and twenty women aged 18-30 years currently living in Australia who completed the survey between 31 July and 30 September 2012.
  
  
  RESULTS
  Approximately half of participants (53·1 %) were a healthy weight, 25·2 % overweight and 19·0 % obese. Women unhappy at their current weight (78·1 %) reported a median ideal weight -12·3 % less than their current weight. The key motivators for weight change were to improve health (24·4 %, ranked 1), feel better in oneself (22·3 %) and improve self-confidence (21·5 %). Lack of motivation, time constraints because of job commitments and cost were the most commonly reported factors influencing weight management. Age, BMI, marital status, education and income were found to influence weight expectations, motivations for weight change and/or factors perceived to influence weight management.
  
  
  CONCLUSIONS
  The findings suggest potential implications for weight management interventions and public health messaging targeting young women, to improve long-term health outcomes. Strategies that promote the health benefits of physical activity and healthy eating, feeling better about oneself and improved self-confidence, and address the main factors influencing weight management including lack of motivation, time constraints and cost, may be used to engage this target group.
authors.affiliation: 1School of Health Sciences, Faculty of Health,Advanced Technology Centre (Level 3),University of Newcastle,University Drive,Callaghan,NSW 2308,Australia.
authors.forename: Talisha J
authors.initials: TJ
authors.lastname: Holley
authors.affiliation: 1School of Health Sciences, Faculty of Health,Advanced Technology Centre (Level 3),University of Newcastle,University Drive,Callaghan,NSW 2308,Australia.
authors.forename: Clare E
authors.initials: CE
authors.lastname: Collins
authors.affiliation: 2Priority Research Centre in Physical Activity and Nutrition,University of Newcastle,Callaghan,New South Wales,Australia.
authors.forename: Philip J
authors.initials: PJ
authors.lastname: Morgan
authors.affiliation: 2Priority Research Centre in Physical Activity and Nutrition,University of Newcastle,Callaghan,New South Wales,Australia.
authors.forename: Robin
authors.initials: R
authors.lastname: Callister
authors.affiliation: 1School of Health Sciences, Faculty of Health,Advanced Technology Centre (Level 3),University of Newcastle,University Drive,Callaghan,NSW 2308,Australia.
authors.forename: Melinda J
authors.initials: MJ
authors.lastname: Hutchesson
mesh_terms: D000293:Adolescent; D000328:Adult; D001315:Australia / Q000453:epidemiology; D001835:Body Weight; D003430:Cross-Sectional Studies; D005260:Female; D006262:Health; D015438:Health Behavior; D006801:Humans; D009042:Motivation; D009765:Obesity / Q000453:epidemiology / Q000523:psychology* / Q000628:therapy; D050177:Overweight / Q000453:epidemiology; D010465:Perception; D010549:Personal Satisfaction; D015995:Prevalence; D012649:Self Concept; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D017748:Time Management; D015431:Weight Loss; D055815:Young Adult
keywords: Motivations; Weight goals; Weight management; Young women