title: Drinking on special occasions shows huge increase on people's typical drinking estimates.
authors.affiliation: London.
authors.forename: Susan
authors.initials: S
authors.lastname: Mayor
mesh_terms: D000428:Alcohol Drinking / Q000453:epidemiology*; D005260:Female; D006693:Holidays / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male