title: The educational potential of alcohol-related flushing among Chinese young people.
abstract: Aim: This paper describes Chinese university students' understanding of the meaning of the alcohol-related flushing response and how they reacted to their own and someone else's flushing in a group drinking situation.Method: The researcher surveyed 530 Chinese university students about their understanding of flushing and their perception of how people respond to a person who visibly flushes while drinking alcohol.Findings: Most students did not know about the physiological cause of flushing. There were significant gender differences in both reactions to and perception of responses to a person who flushes. There was no direct relationship between flushing and drinking behaviour.
  
  
  CONCLUSIONS
  This description of flushing behaviour and responses to a flushing person is discussed in terms of educational opportunities to change behaviours that could reduce the cancer related risks of this visibly at-risk group.
authors.affiliation: Department of Educational Psychology, University of Nebraska-Lincoln , Lincoln, NE , USA.
authors.forename: Ian M
authors.initials: IM
authors.lastname: Newman
authors.affiliation: Department of Educational Psychology, University of Nebraska-Lincoln , Lincoln, NE , USA.
authors.forename: Duane F
authors.initials: DF
authors.lastname: Shell
authors.affiliation: Department of Preventive Medicine, University of Southern California , Alhambra, CA , USA.
authors.forename: Zhaoqing
authors.initials: Z
authors.lastname: Huang
authors.affiliation: Department of Health News and Communication, Chinese Center for Health Education, Ministry of Health , Beijing , China.
authors.forename: Ling
authors.initials: L
authors.lastname: Qian
keywords: ADH; ALDH; alcohol; college students; drinking; education; flushing; gender