title: Engaging in large-scale digital health technologies and services. What factors hinder recruitment?
abstract: Implementing consumer oriented digital health products and services at scale is challenging and a range of barriers to reaching and recruiting users to these types of solutions can be encountered. This paper describes the experience of implementers with the rollout of the Delivering Assisted Living Lifestyles at Scale (dallas) programme. The findings are based on qualitative analysis of baseline and midpoint interviews and project documentation. Eight main themes emerged as key factors which hindered participation. These include how the dallas programme was designed and operationalised, constraints imposed by partnerships, technology, branding, and recruitment strategies, as well as challenges with the development cycle and organisational culture.
authors.affiliation: Department of General Practice & Primary Care, University of Glasgow, Scotland.
authors.forename: Siobhan
authors.initials: S
authors.lastname: O'Connor
authors.affiliation: Department of Computing Science, University of Strathclyde, Scotland.
authors.forename: Frances S
authors.initials: FS
authors.lastname: Mair
authors.affiliation: Department of Computing Science, University of Strathclyde, Scotland.
authors.forename: Marilyn
authors.initials: M
authors.lastname: McGee-Lennon
authors.affiliation: Centre for Rural Health, University of Aberdeen, Scotland.
authors.forename: Matt-Mouley
authors.initials: MM
authors.lastname: Bouamrane
authors.affiliation: Department of General Practice & Primary Care, University of Glasgow, Scotland.
authors.forename: Kate
authors.initials: K
authors.lastname: O'Donnell
mesh_terms: D001291:Attitude of Health Personnel; D020811:Biomedical Technology / Q000706:statistics & numerical data*; D006293:Health Promotion / Q000706:statistics & numerical data*; D008490:Medical Informatics / Q000706:statistics & numerical data*; D012606:Scotland; D017216:Telemedicine / Q000706:statistics & numerical data*; D014600:Utilization Review