title: [A methodological approach to assessing the quality of medical health information on its way from science to the mass media].
abstract: A current research project deals with the question of how the quality of medical health information changes on its way from the academic journal via press releases to the news media. In an exploratory study a sample of 30 news items has been selected stage-by-stage from an adjusted total sample of 1,695 journalistic news items on medical research in 2013. Using a multidimensional set of criteria the news items as well as the corresponding academic articles, abstracts and press releases are examined by science journalists and medical experts. Together with a content analysis of the expert assessments, it will be verified to what extent established quality standards for medical journalism can be applied to medical health communication and public relations or even to studies and abstracts as well.
authors.affiliation: Institut für Journalistik, Technische Universität Dortmund, Deutschland. Electronic address: julia.serong@tu-dortmund.de.
authors.forename: Julia
authors.initials: J
authors.lastname: Serong
authors.affiliation: Institut für Journalistik, Technische Universität Dortmund, Deutschland.
authors.forename: Marcus
authors.initials: M
authors.lastname: Anhäuser
authors.affiliation: Institut für Journalistik, Technische Universität Dortmund, Deutschland.
authors.forename: Holger
authors.initials: H
authors.lastname: Wormer
mesh_terms: D054626:Consumer Health Information / Q000379:methods* / Q000458:organization & administration / Q000639:trends*; D004059:Diffusion of Innovation; D005858:Germany; D006801:Humans; D008402:Mass Media / Q000639:trends*; D058996:Quality Improvement / Q000458:organization & administration / Q000639:trends*; D012586:Science / Q000379:methods* / Q000458:organization & administration / Q000639:trends*
keywords: Gesundheitskommunikation; Massenmedien; Medical journalism; Medizinjournalismus; Pressemitteilungen; Public Relations; health communication; mass media; press releases