title: A workplace farmstand pilot programme in Omaha, Nebraska, USA.
abstract: OBJECTIVE
  To explore the feasibility of a workplace farmstand programme through the utilization of an online ordering system to build awareness for local food systems, encourage community participation, and increase local fruit and vegetable availability.
  
  
  METHODS
  A 4-week pilot to explore feasibility of workplace farmstand programmes through a variety of outcome measures, including survey, mode of sale, weekly sales totals and intercept interviews.
  
  
  METHODS
  A large private company in Sarpy County, Omaha, Nebraska, USA.
  
  
  METHODS
  Employees of the company hosting the farmstand programme.
  
  
  RESULTS
  Pre-programme, a majority of employees indicated that quality (95·4 %), variety (94·6 %) and cost of fruits and vegetables (86·4 %) were driving factors in their fruit and vegetable selection when shopping. The availability of locally or regionally produced fruits and vegetables was highly important (78·1 %). Participants varied in their definition of local food, with nearly half (49·2 %) reporting within 80·5 km (50 miles), followed by 160·9 km (100 miles; 29·5 %) and 321·9 km (200 miles; 12·1 %). Weekly farmstand purchases (both walk-ups and online orders) ranged from twenty-eight to thirty-nine employees, with weekly sales ranging from $US 257·95 to 436·90 for the producer. The mode of purchase changed throughout the pilot, with higher use of online ordering in the beginning and higher use of walk-up purchasing at the end.
  
  
  CONCLUSIONS
  The workplace farmstand pilot study revealed initial interest by both employees and a producer in this type of programme, helped to establish a sustained producer-employer relationship and led to additional opportunities for both the producer and employer.
authors.affiliation: 1Public Health Nutrition and Dietetics Research Consultant,South Hero,VT,USA.
authors.forename: Farryl M W
authors.initials: FM
authors.lastname: Bertmann
authors.affiliation: 2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.
authors.forename: Hollyanne E
authors.initials: HE
authors.lastname: Fricke
authors.affiliation: 2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.
authors.forename: Leah R
authors.initials: LR
authors.lastname: Carpenter
authors.affiliation: 2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.
authors.forename: Daniel J
authors.initials: DJ
authors.lastname: Schober
authors.affiliation: 2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.
authors.forename: Teresa M
authors.initials: TM
authors.lastname: Smith
authors.affiliation: 2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.
authors.forename: Courtney A
authors.initials: CA
authors.lastname: Pinard
authors.affiliation: 2Gretchen Swanson Center for Nutrition,8401 West Dodge Road - Suite 100,Omaha,NE 68114,USA.
authors.forename: Amy L
authors.initials: AL
authors.lastname: Yaroch
mesh_terms: D000328:Adult; D003247:Conservation of Natural Resources / Q000191:economics; D018556:Crops, Agricultural / Q000191:economics / Q000254:growth & development; D004032:Diet / Q000191:economics; D058735:Environmental Policy; D005240:Feasibility Studies; D005260:Female; D063427:Food Quality; D005523:Food Supply / Q000191:economics; D005638:Fruit / Q000191:economics / Q000254:growth & development; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D020407:Internet; D008297:Male; D009329:Nebraska; D018673:Nutrition Policy; D010349:Patient Compliance; D010865:Pilot Projects; D015397:Program Evaluation; D057566:Self Report; D014675:Vegetables / Q000191:economics / Q000254:growth & development; D017132:Workplace
keywords: Farmstand; Local food systems; Pilot programme; Sustainability