title: SegWeigh: a mixed-method approach to segmenting potential contraceptive user groups and meeting Family Planning 2020 goals.
abstract: OBJECTIVE
  To evaluate a low-cost mixed-method research tool (SegWeigh) that informs awareness raising and family planning interventions for potential contraceptive users.
  
  
  METHODS
  A pilot study of SegWeigh was conducted in Uganda and Vietnam between September 3, 2012, and February 21, 2013. User archetypes were produced in four steps by triangulating Demographic and Health Survey (DHS) data; a secondary literature review; family planning service provision data; and primary qualitative investigation.
  
  
  RESULTS
  Triangulation of DHS analysis, secondary literature and service data revealed three potential user profiles: Ugandan women wanting to space pregnancies; Ugandan men wanting to limit pregnancies; and unmarried Vietnamese women having infrequent sex. Archetypes were subsequently created of "Kibuuka," a 52-year-old semi-literate subsistence farmer in rural Uganda, and "Anh," a 20-year-old student in Hanoi, Vietnam.
  
  
  CONCLUSIONS
  SegWeigh rapidly produced data-rich "real life" user profiles that might help to tailor family planning interventions.
authors.affiliation: Research, Monitoring, and Evaluation Team, Health System Department, Marie Stopes International, London, UK. Electronic address: barbara.reichwein@mariestopes.org.
authors.forename: Barbara
authors.initials: B
authors.lastname: Reichwein
authors.affiliation: Development Policy and Practice, Royal Tropical Institute, Amsterdam, Netherlands.
authors.forename: Liezel
authors.initials: L
authors.lastname: Wolmarans
authors.affiliation: Research, Monitoring and Evaluation Team, Marie Stopes International, Kampala, Uganda.
authors.forename: Lois
authors.initials: L
authors.lastname: Nantayi
authors.affiliation: Marketing Team, Marie Stopes International, Kampala, Uganda.
authors.forename: Faith
authors.initials: F
authors.lastname: Nassali
authors.affiliation: Research, Monitoring and Evaluation Team, Marie Stopes International, Kampala, Uganda.
authors.forename: Allan
authors.initials: A
authors.lastname: Kakinda
authors.affiliation: Marketing Team, Marie Stopes International, Kampala, Uganda.
authors.forename: Duncan
authors.initials: D
authors.lastname: Musumba
authors.affiliation: Research Team, Marie Stopes International, Hanoi, Vietnam.
authors.forename: Thang H
authors.initials: TH
authors.lastname: Nguyen
authors.affiliation: Development Policy and Practice, Royal Tropical Institute, Amsterdam, Netherlands.
authors.forename: Pam
authors.initials: P
authors.lastname: Baatsen
mesh_terms: D003268:Contraception Behavior / Q000523:psychology / Q000706:statistics & numerical data*; D003710:Demography / Q000379:methods*; D005193:Family Planning Services / Q000379:methods*; D005260:Female; D006040:Goals; D006306:Health Surveys / Q000706:statistics & numerical data*; D006801:Humans; D008297:Male; D010865:Pilot Projects; D036301:Qualitative Research; D012424:Rural Population; D014454:Uganda; D014744:Vietnam
keywords: Adolescents; Demographic and Health Survey; Family planning; Mixed methods; SegWeigh; Uganda; Unmet need; Vietnam