title: Recall of anti-tobacco advertising and information, warning labels and news stories in a national sample of Aboriginal and Torres Strait Islander smokers.
abstract: OBJECTIVE
  To describe recall of anti-tobacco advertising (mainstream and targeted), pack warning labels, and news stories among a national sample of Aboriginal and Torres Strait Islander smokers, and to assess the association of these messages with attitudes that support quitting, including wanting to quit.
  
  
  METHODS
  A quota sampling design was used to recruit participants from communities served by 34 Aboriginal community-controlled health services and one community in the Torres Strait. We surveyed 1643 Aboriginal and Torres Strait Islander smokers from April 2012 to October 2013.
  
  
  METHODS
  Frequency of recall of advertising and information, warning labels and news stories; recall of targeted and local advertising; attitudes about smoking and wanting to quit.
  
  
  RESULTS
  More smokers recalled often noticing warning labels in the past month (65%) than recalled advertising and information (45%) or news stories (24%) in the past 6 months. When prompted, most (82%) recalled seeing a television advertisement. Just under half (48%) recalled advertising that featured an Aboriginal or Torres Strait Islander person or artwork (targeted advertising), and 16% recalled targeted advertising from their community (local advertising). Frequent recall of warning labels, news stories and advertising was associated with worry about health and wanting to quit, but only frequent advertising recall was associated with believing that society disapproves of smoking. The magnitude of association with relevant attitudes and wanting to quit increased for targeted and local advertising.
  
  
  CONCLUSIONS
  Strategies to tackle Aboriginal and Torres Strait Islander smoking should sustain high levels of exposure to anti-tobacco advertising, news stories and warning labels. More targeted and local information may be particularly effective to influence relevant beliefs and subsequently increase quitting.
authors.affiliation: Menzies School of Health Research, Darwin, NT, Australia. anna.nicholson@menzies.edu.au.
authors.forename: Anna K
authors.initials: AK
authors.lastname: Nicholson
authors.affiliation: Cancer Council Victoria, Melbourne, VIC, Australia.
authors.forename: Ron
authors.initials: R
authors.lastname: Borland
authors.affiliation: Aboriginal Health & Medical Research Council, Sydney, NSW, Australia.
authors.forename: Jasmine
authors.initials: J
authors.lastname: Sarin
authors.affiliation: Aboriginal Medical Services Alliance Northern Territory, Darwin, NT, Australia.
authors.forename: Sharon
authors.initials: S
authors.lastname: Wallace
authors.affiliation: University of Melbourne, Melbourne, VIC, Australia.
authors.forename: Anke E
authors.initials: AE
authors.lastname: van der Sterren
authors.affiliation: Menzies School of Health Research, Darwin, NT, Australia.
authors.forename: Matthew
authors.initials: M
authors.lastname: Stevens
authors.affiliation: Menzies School of Health Research, Darwin, NT, Australia.
authors.forename: David P
authors.initials: DP
authors.lastname: Thomas
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D001315:Australia / Q000453:epidemiology; D055812:Community-Based Participatory Research; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008137:Longitudinal Studies; D008297:Male; D008402:Mass Media; D011939:Mental Recall; D008875:Middle Aged; D011356:Product Labeling; D019064:Product Packaging; D011446:Prospective Studies; D012494:Sampling Studies; D000074606:Smoking Prevention; D011795:Surveys and Questionnaires; D055815:Young Adult