title: [Health Communication: Preventing the Spread of Ebola Virus Disease in the Portuguese Spoken African Countries--Methodology KISS & KEYWORDS].
abstract: In this work, Health Communication is considered as an important discipline in medicine and health sciences for his role as true determinant of health. We highlight their contribution to health promotion and disease prevention. Thus, the Health Communication Plan (PCS): Preventing the spread of Ebola virus disease in the Portuguese Speaking African Countries - KISS &amp; KEYWORDS methodology is a tool that aims to minimize the risk of infection by Ebola virus in the Portuguese Speaking African Countries and also train for a general improvement of health conditions of the local populations. In the PCS design are especially considered the social and cultural contexts of the target populations, especially the customs, traditions and religion. Health Communication is considered as an Essential Function of Public Health and its main is to provide a population-based approach. The target of communication actions are population groups in addition to the individual communication, target-audiences are people without access to the media, in Guinea Bissau, Cape Verde and Sao Tome and Principe. Under the communication plan uses the methodology, models and practices both by media professionals as health. A proximity approach and cultural mediation, previously identified key facts, are defined objectives; outlines to the Plan in concrete and its implementation methodology (target-audience and following intervention, materials to be used and key-messages and partners to mobilize) following the World Health Organisation standards.
authors.affiliation: Investigadora em Comunicação em Saúde. Instituto de Medicina Preventiva & Saúde Pública. Faculdade de Medicina. Universidade de Lisboa. Lisboa. Portugal. Assistente Convidada. Instituto de Medicina Preventiva & Saúde Pública. Faculdade de Medicina. Universidade de Lisboa. Lisboa. Portugal.
authors.forename: Isabel De
authors.initials: ID
authors.lastname: Santiago
authors.affiliation: Professor Catedrático de Medicina Preventiva e Saúde Pública. Instituto de Medicina Preventiva & Saúde Pública. Faculdade de Medicina. Universidade de Lisboa. Lisboa. Portugal. Diretor. Instituto de Medicina Preventiva & Saúde Pública. Faculdade de Medicina. Universidade de Lisboa. Lisboa. Portugal.
authors.forename: José Pereira
authors.initials: JP
authors.lastname: Miguel
authors.affiliation: Especialista em Doenças Infecciosas e Medicina Tropical. Instituto de Saúde Ambiental. Faculdade de Medicina. Universidade de Lisboa. Lisboa. Portugal. Professor Catedrático Emérito. Instituto de Saúde Ambiental. Faculdade de Medicina. Universidade de Lisboa. Lisboa. Portugal.
authors.forename: Francisco
authors.initials: F
authors.lastname: Antunes
mesh_terms: D000349:Africa; D058015:Health Communication; D019142:Hemorrhagic Fever, Ebola / Q000517:prevention & control*; D006801:Humans