title: Society, organizations and the brain: building toward a unified cognitive neuroscience perspective.
authors.affiliation: School of Life & Health Sciences, Aston University Birmingham, UK.
authors.forename: Carl
authors.initials: C
authors.lastname: Senior
authors.affiliation: School of Business and Economics, Loughborough University Loughborough, UK.
authors.forename: Nick
authors.initials: N
authors.lastname: Lee
authors.affiliation: Oxford Centre for Human Brain Activity, Oxford University Oxford, UK.
authors.forename: Sven
authors.initials: S
authors.lastname: Braeutigam
keywords: functional brain imaging; neuroeconomics; neuromarketing; organizational cognitive neuroscience