title: The understanding, attitude and use of nutrition label among consumers (China).
abstract: OBJECTIVE
  The aim of this study was to investigate the understanding, attitude and use of nutrition label among consumers in china.
  
  
  METHODS
  A cross-sectional survey with a self-structured questionnaire was conducted among 1153 consumers, who were recruited from different supermarkets during March to May 2014 in Wuhu city of china.
  
  
  RESULTS
  The result shows that the subjective understanding of nutrition labels was moderate (62.8% of respondents) but the objective understanding was varied. The attitudes toward nutrition label was positive in participates who had a higher confidence and satisfaction of nutrition label. 59.2% of the respondents indicated 'sometimes' and 28.7% 'always' reading nutrition label. The most frequently reading of nutrition label food was milk (57.5%), followed by infant food (33.3%), and nutrient was protein 51.5%, vitamin (49.8%) and fat (29.4%). None of demographic characteristics was associated with the understanding, attitude and use of nutrition label except education.
  
  
  CONCLUSIONS
  Participates of our study had a moderate understanding, positive attitude and higher frequent using nutrition label. Although the code of nutrition label became mandatory, more additional strategies for nutrition label are still needed, so as to improve consumers' the cognition of nutrition label.
authors.affiliation: School of Public Health, Wannan Medical College, Anhui.. songjian_gen@163.com.
authors.forename: Jiangen
authors.initials: J
authors.lastname: Song
authors.affiliation: Department of Organization, Anhui Technical College Of Mechanical and Electrical Engineering, Anhui. People's Republic of China.. songjian_gen@163.com.
authors.forename: Junxia
authors.initials: J
authors.lastname: Huang
authors.affiliation: School of Public Health, Wannan Medical College, Anhui.. songjian_gen@163.com.
authors.forename: Yujuan
authors.initials: Y
authors.lastname: Chen
authors.affiliation: School of Public Health, Wannan Medical College, Anhui.. songjian_gen@163.com.
authors.forename: Yu
authors.initials: Y
authors.lastname: Zhu
authors.affiliation: School of Public Health, Wannan Medical College, Anhui.. songjian_gen@163.com.
authors.forename: Haibo
authors.initials: H
authors.lastname: Li
authors.affiliation: School of Public Health, Wannan Medical College, Anhui.. songjian_gen@163.com.
authors.forename: Yufeng
authors.initials: Y
authors.lastname: Wen
authors.affiliation: School of Public Health, Wannan Medical College, Anhui.. songjian_gen@163.com.
authors.forename: Hui
authors.initials: H
authors.lastname: Yuan
authors.affiliation: School of Public Health, Wannan Medical College, Anhui.. songjian_gen@163.com.
authors.forename: Yali
authors.initials: Y
authors.lastname: Liang
mesh_terms: D000293:Adolescent; D000328:Adult; D002681:China; D032882:Comprehension; D003258:Consumer Behavior; D003430:Cross-Sectional Studies; D005260:Female; D005515:Food Labeling / Q000706:statistics & numerical data*; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D011795:Surveys and Questionnaires; D055815:Young Adult