title: Opinion: What makes things humorous.
authors.affiliation: Marketing Department, Mays Business School, Texas A&M University, College Station, TX 77843-4112; and cwarren@mays.tamu.edu.
authors.forename: Caleb
authors.initials: C
authors.lastname: Warren
authors.affiliation: Marketing Division, Leeds School of Business, University of Colorado Boulder, Boulder, CO 80309.
authors.forename: A Peter
authors.initials: AP
authors.lastname: McGraw
mesh_terms: D006801:Humans; D014925:Wit and Humor as Topic