title: Importance-satisfaction analysis of street food sanitation and choice factor in Korea and Taiwan.
abstract: OBJECTIVE
  The present study investigated Korean and Taiwan adults on the importance of and the satisfaction with street food sanitation and street food choice factor, in order to present management and improvement measures for street foods.
  
  
  METHODS
  The present study conducted a survey on 400 randomly chosen adults (200 Korean, 200 Taiwanese). General characteristics, eating habits, street food intake frequency, and preference by type of street food of respondents were checked. Respondents' importance and satisfaction of street food hygiene and selection attributes were also measured. In order to test for the difference between groups, χ(2)-test and t-test were performed. ISA was also performed to analyze importance and satisfaction.
  
  
  RESULTS
  Results showed that the importance of sanitation was significantly higher than satisfaction on all items in both Korea and Taiwan, and the satisfaction with sanitation was higher in Taiwan than in Korea. According to ISA results with street food sanitation, satisfaction was low while importance was high in both Korea and Taiwan. In terms of street food choice factor, importance scores were significantly higher than satisfaction scores on all items. In addition, satisfaction scores on all items except 'taste' were significantly higher in Taiwan than in Korea.
  
  
  CONCLUSIONS
  A manual on sanitation management of street foods should be developed to change the knowledge and attitude toward sanitation by putting into practice a regularly conducted education. Considering the popularity of street foods and its potential as a tourism resource to easily publicize our food culture, thorough management measures should be prepared on sanitation so that safe street food culture should be created.
authors.affiliation: Department of Food and Nutrition, Sookmyung Women's University, Seoul, 140-742, Korea.
authors.forename: Nami
authors.initials: N
authors.lastname: Joo
authors.affiliation: Department of Food and Nutrition, Sookmyung Women's University, Seoul, 140-742, Korea.
authors.forename: Sanghyun
authors.initials: S
authors.lastname: Park
authors.affiliation: Graduate School of Education, Sookmyung Women's University, Seoul, 140-742, Korea.
authors.forename: Bohee
authors.initials: B
authors.lastname: Lee
authors.affiliation: Department of LCB Hospitality Management, Sookmyung Women's University, Seoul, 140-742, Korea.
authors.forename: Jiyoung
authors.initials: J
authors.lastname: Yoon
keywords: ISA; Korea; Street food; Taiwan; sanitation