title: "Is Your Man Stepping Out?" An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising.
abstract: Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted high-HIV-prevalence areas. In 30 days, Facebook ads generated 230 screening interviews: 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week, compared to seven per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices.
authors.forename: Rachel
authors.initials: R
authors.lastname: Jones
authors.forename: Lorraine J
authors.initials: LJ
authors.lastname: Lacroix
authors.forename: Kerry
authors.initials: K
authors.lastname: Nolte
mesh_terms: D000328:Adult; D000329:Advertising; D001741:Black or African American / Q000523:psychology*; D004324:Drama; D005240:Feasibility Studies; D015658:HIV Infections / Q000208:ethnology / Q000517:prevention & control*; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D006306:Health Surveys; D006630:Hispanic or Latino / Q000523:psychology*; D006801:Humans; D008297:Male; D010342:Patient Acceptance of Health Care / Q000208:ethnology / Q000523:psychology; D018579:Patient Selection; D010865:Pilot Projects; D040242:Risk Reduction Behavior; D000068997:Smartphone; D061108:Social Media; D014505:Urban Population; D014741:Video Recording; D057211:Webcasts as Topic; D055815:Young Adult
keywords: Facebook advertising; HIV prevention; entertainment education; smartphones; streaming soap opera videos; women