title: Consumer purchase intention towards environmentally friendly vehicles: an empirical investigation in Kuala Lumpur, Malaysia.
abstract: This paper examines whether attitudes towards electric vehicles (ATEVs), subjective norms (SNs) and perceived behavioural control (PBC) have significant associations with consumer purchase intention (PI) and the purchase behaviour of environmentally friendly vehicles (EFVs). The results from the survey questionnaires are analysed using confirmatory factor analysis (CFA) and structural equation modelling (SEM). The findings of this paper indicate that ATEV, SN and PBC significantly influence PI. This finding also indicates that environmental consequence and individual preferences do not influence the PI of the respondents. We found that Malaysian car owners are largely unaware of the greenhouse effects on the environment or attach to it little importance, which is reflected in their PI towards EFVs. The outcomes of this study could help policymakers design programmes to influence attitudes, subjective norms, perceived behavioural control and purchase behaviour to prevent further air pollution and reduce CO2 emissions from the transportation sector.
authors.affiliation: Department of Economics, Faculty of Economics and Management Science, International Islamic University Malaysia, 50728, Kuala Lumpur, Malaysia.
authors.forename: Rafia
authors.initials: R
authors.lastname: Afroz
authors.affiliation: Faculty of Economics and Administration, University of Malaya, 50603, Kuala Lumpur, Malaysia.
authors.forename: Muhammad Mehedi
authors.initials: MM
authors.lastname: Masud
authors.affiliation: Department of Economics, Faculty of Economics and Management Science, International Islamic University Malaysia, 50728, Kuala Lumpur, Malaysia. rulia.aktar@yahoo.com.
authors.forename: Rulia
authors.initials: R
authors.lastname: Akhtar
authors.affiliation: Research Management Centre, Faculty of Medicine, University of Malaya, 50603, Kuala Lumpur, Malaysia.
authors.forename: Md Ashraful
authors.initials: MA
authors.lastname: Islam
authors.affiliation: Department of Economics, Faculty of Economics and Management Science, International Islamic University Malaysia, 50728, Kuala Lumpur, Malaysia.
authors.forename: Jarita Bt
authors.initials: JB
authors.lastname: Duasa
mesh_terms: D000293:Adolescent; D000328:Adult; D000397:Air Pollution / Q000517:prevention & control*; D001290:Attitude; D002947:Cities / Q000706:statistics & numerical data*; D003247:Conservation of Natural Resources; D005260:Female; D006801:Humans; D033182:Intention; D008296:Malaysia; D008297:Male; D008875:Middle Aged; D011795:Surveys and Questionnaires; D055815:Young Adult
keywords: Attitudes; Carbon emissions; Electric vehicle; Perceived behavioural control; Purchase intention; Subjective norm