title: The Determinants of Medical Tourism Intentions: Applying the Theory of Planned Behavior.
abstract: This study introduces the theory of planned behavior to health care marketers by extending and replicating a prior study that predicted student's intention to engage in medical tourism. Based on a sample of 164 usable survey responses, our findings suggested that the MEDTOUR scale (developed and introduced a prior study) is robust and works reasonably well with a national sample. Based on these findings, MEDTOUR appears to be worthy of further consideration by health marketing scholars.
authors.affiliation: a Health Administration , Governors State University , University Park , Illinois.
authors.forename: Zo
authors.initials: Z
authors.lastname: Ramamonjiarivelo
authors.forename: David S
authors.initials: DS
authors.lastname: Martin
authors.forename: Warren S
authors.initials: WS
authors.lastname: Martin
mesh_terms: D001294:Attitude to Health; D005260:Female; D015438:Health Behavior; D006801:Humans; D007348:Insurance, Health / Q000191:economics; D033182:Intention; D057193:Medical Tourism / Q000191:economics / Q000523:psychology*; D011582:Psychological Theory; D011795:Surveys and Questionnaires
keywords: medical tourism; scale development; theory of planned behavior