title: Accounting for the masters of deception.
authors.affiliation: Chair in Addictive Behaviours and Public Health, Department of Health Sciences, Faculty of Science, University of York, Heslington, YO10 5DD, UK. jim.mccambridge@york.ac.uk.
authors.forename: Jim
authors.initials: J
authors.lastname: McCambridge
mesh_terms: D008192:Deception; D012907:Smoking; D019460:Tobacco Industry; D062789:Tobacco Products
keywords: Corporations; electronic cigarettes; ethics; public health; tobacco; tobacco industry