title: Acceptability of Sexually Explicit Images in HIV Prevention Messages Targeting Men Who Have Sex With Men.
abstract: Sexually explicit media (SEM) have been used in HIV-prevention advertisements to engage men who have sex with men (MSM) and to communicate content. These advertisements exist within larger discourses, including a dominant heteronormative culture and a growing homonormative culture. Cognizant of these hegemonic cultures, this analysis examined the acceptable level of sexual explicitness in prevention advertisements. Seventy-nine MSM participated in 13 online focus groups, which were part of a larger study of SEM. Three macro themes-audience, location, and community representation-emerged from the analysis, as did the influence of homonormativity on the acceptability of SEM in HIV-prevention messages.
authors.affiliation: a Program in Human Sexuality, Department of Family Medicine and Community Health , University of Minnesota Medical School , Minneapolis , Minnesota , USA.
authors.forename: Alex
authors.initials: A
authors.lastname: Iantaffi
authors.forename: J Michael
authors.initials: JM
authors.lastname: Wilkerson
authors.forename: Jeremy A
authors.initials: JA
authors.lastname: Grey
authors.forename: B R Simon
authors.initials: BR
authors.lastname: Rosser
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D004882:Erotica; D017144:Focus Groups; D015658:HIV Infections / Q000517:prevention & control*; D006266:Health Education / Q000379:methods*; D018451:Homosexuality, Male; D006801:Humans; D020407:Internet; D008297:Male; D012725:Sexual Behavior; D055815:Young Adult
keywords: HIV prevention; gay men; homonormativity; pornography; sex education; sexually explicit media; social marketing