title: Strategies to Build Trust and Recruit African American and Latino Community Residents for Health Research: A Cohort Study.
abstract: BACKGROUND
  This study used Community Partnered Participatory Research (CPPR) to address low participation of racial and ethnic minorities in medical research and the lack of trust between underrepresented communities and researchers.
  
  
  METHODS
  Using a community and academic partnership in July 2012, residents of a South Los Angeles neighborhood were exposed to research recruitment strategies: referral by word-of-mouth, community agencies, direct marketing, and extant study participants.
  
  
  RESULTS
  Among 258 community members exposed to recruitment strategies, 79.8% completed the study. Exposed individuals identified their most important method for learning about the study as referral by study participants (39.8%), community agencies (30.6%), word-of-mouth (17.5%), or direct marketing promotion (12.1%). Study completion rates varied by recruitment method: referral by community agencies (88.7%), referral by participants (80.4%), direct marketing promotion (86.2%), word of mouth (64.3%).
  
  
  CONCLUSIONS
  Although African American and Latino communities are often described as difficult to engage in research, we found high levels of research participation and completion when recruitment strategies emerged from the community itself. This suggests recruitment strategies based on CPPR principles represent an important opportunity for addressing health disparities and our high rates of research completion should provide optimism and a road map for next steps.
authors.affiliation: David Geffen School of Medicine at University of California, Los Angeles, California, USA.
authors.forename: Ibrahima C
authors.initials: IC
authors.lastname: Sankaré
authors.affiliation: Harbor-UCLA Medical Center and Los Angeles Biomedical Research Institute, Torrance, California, USA.
authors.forename: Rachelle
authors.initials: R
authors.lastname: Bross
authors.affiliation: David Geffen School of Medicine at University of California, Los Angeles, California, USA.
authors.forename: Arleen F
authors.initials: AF
authors.lastname: Brown
authors.affiliation: David Geffen School of Medicine at University of California, Los Angeles, California, USA.|Charles R. Drew University of Medicine and Science, Los Angeles, California, USA.
authors.forename: Homero E
authors.initials: HE
authors.lastname: Del Pino
authors.affiliation: Healthy African American Families, Los Angeles, California, USA.
authors.forename: Loretta F
authors.initials: LF
authors.lastname: Jones
authors.affiliation: Los Angeles Urban League, Los Angeles, California, USA.
authors.forename: D'Ann M
authors.initials: DM
authors.lastname: Morris
authors.affiliation: Los Angeles Urban League, Los Angeles, California, USA.
authors.forename: Courtney
authors.initials: C
authors.lastname: Porter
authors.affiliation: Healthy African American Families, Los Angeles, California, USA.
authors.forename: Aziza
authors.initials: A
authors.lastname: Lucas-Wright
authors.affiliation: David Geffen School of Medicine at University of California, Los Angeles, California, USA.
authors.forename: Roberto
authors.initials: R
authors.lastname: Vargas
authors.affiliation: Charles R. Drew University of Medicine and Science, Los Angeles, California, USA.
authors.forename: Nell
authors.initials: N
authors.lastname: Forge
authors.affiliation: David Geffen School of Medicine at University of California, Los Angeles, California, USA.
authors.forename: Keith C
authors.initials: KC
authors.lastname: Norris
authors.affiliation: David Geffen School of Medicine at University of California, Los Angeles, California, USA.|RAND Corporation, Santa Monica, California, USA.
authors.forename: Katherine L
authors.initials: KL
authors.lastname: Kahn
mesh_terms: D000329:Advertising; D001741:Black or African American / Q000523:psychology*; D002986:Clinical Trials as Topic / Q000379:methods*; D015331:Cohort Studies; D003153:Community Health Services; D003159:Community-Institutional Relations; D007722:Health Knowledge, Attitudes, Practice; D054624:Health Status Disparities; D054625:Healthcare Disparities / Q000208:ethnology; D006630:Hispanic or Latino / Q000523:psychology*; D006801:Humans; D033181:Information Dissemination; D015141:Los Angeles / Q000453:epidemiology; D008389:Marketing of Health Services; D018579:Patient Selection; D012017:Referral and Consultation; D012042:Registries; D035842:Research Subjects / Q000523:psychology*; D035502:Trust
keywords: African American; Community Partnered Participatory Research; Latino; recruitment; translational science; trust