title: Endoscopy Practice Management, Fee Structures, and Marketing.
abstract: Although our knowledge and appreciation of endoscopic procedures in exotic pets is extensive, associated management practices, including equipment preferences and fee structures, have rarely been discussed. This short article highlights the results of a small survey of 35 experienced exotic animal endoscopists and details their equipment ownership/preferences and fee structures. The importance of marketing is also emphasized.
authors.affiliation: Department of Small Animal Medicine and Surgery, College of Veterinary Medicine, University of Georgia, 2200 College Station Road, Athens, GA 30602, USA. Electronic address: sdivers@uga.edu.
authors.forename: Stephen J
authors.initials: SJ
authors.lastname: Divers
mesh_terms: D000818:Animals; D000068881:Animals, Exotic; D004724:Endoscopy / Q000191:economics / Q000662:veterinary*; D040541:Marketing; D065447:Practice Management, Veterinary / Q000191:economics / Q000458:organization & administration*; D011795:Surveys and Questionnaires
keywords: Endoscopy; Fee structure; Marketing; Practice management