title: Integrating The Stereotype Content Model (Warmth And Competence) And The Osgood Semantic Differential (Evaluation, Potency, And Activity).
abstract: We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifially, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed.
authors.affiliation: Louvain School of Management (UCL, CCMS), Louvain-la-Neuve, Belgium and Solvay Brussels School of Economics and Management (ULB, CEB), Brussels, Belgium.
authors.forename: Nicolas
authors.initials: N
authors.lastname: Kervyn
authors.affiliation: Department of Psychology, Princeton University, Princeton, USA.
authors.forename: Susan T
authors.initials: ST
authors.lastname: Fiske
authors.affiliation: Université catholique de Louvain, Louvain-la-Neuve, Belgium.
authors.forename: Vincent Y
authors.initials: VY
authors.lastname: Yzerbyt