title: Publicize or Perish! A Guide to Social Media Promotion of Scientific Articles: Featuring the Plastic and Reconstructive Surgery "Author Tool Kit".
authors.affiliation: The Cadogan Clinic, London, United Kingdom.
authors.forename: Olivier Alexandre
authors.initials: OA
authors.lastname: Branford
authors.forename: Patrick
authors.initials: P
authors.lastname: Mallucci
mesh_terms: D022126:Access to Information; D058015:Health Communication / Q000379:methods* / Q000592:standards; D006801:Humans; D011287:Prejudice; D011641:Public Relations; D019651:Plastic Surgery Procedures; D061108:Social Media; D013518:Surgery, Plastic