title: Promoting organ donation through challenge campaigns.
abstract: BACKGROUND
  Four challenge campaigns in 2012 and 2013 were undertaken to promote organ donor registrations in New York State. Challenge campaigns relied on community advocates statewide to initiate month-long outreach efforts with top teams earning monetary rewards and public recognition.
  
  
  OBJECTIVE
  To significantly increase the number and proportion of New York residents who have consented to donation through the electronic registry.
  
  
  METHODS
  Four month-long campaigns undertaken in fall and spring of 2012 and 2013.
  
  
  METHODS
  Statewide recruitment efforts organized by New York Alliance for Donation and the 4 organ procurement organizations in New York State.
  
  
  METHODS
  Adult residents of New York State.
  
  
  METHODS
  Project staff recruited team leaders across New York State and used online and offline resources to recruit teams, educate team leaders, and bolster outreach efforts.
  
  
  METHODS
  Number of completed registration forms within month-long campaign periods. Also investigated were statistics on website use (eg, page views, new visitors) and interviews with team leaders regarding campaign activities after the campaign.
  
  
  RESULTS
  Across 4 campaigns, 107 teams were recruited and 2286 persons registered their consent to donate through the state system. Each team recruited a mean of 21 persons; 40% of teams registered 0 persons.
authors.affiliation: University at Buffalo, The State University of New York (THF), New York Alliance for Donation, Inc, Troy, New York (JK).
authors.forename: Thomas Hugh
authors.initials: TH
authors.lastname: Feeley
authors.affiliation: University at Buffalo, The State University of New York (THF), New York Alliance for Donation, Inc, Troy, New York (JK).
authors.forename: Joan
authors.initials: J
authors.lastname: Kruegler
mesh_terms: D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D003159:Community-Institutional Relations; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D009518:New York; D012042:Registries / Q000706:statistics & numerical data*; D014019:Tissue Donors / Q000193:education* / Q000706:statistics & numerical data*; D009927:Tissue and Organ Procurement / Q000458:organization & administration*