title: Acetyl aspartic acid, a novel active ingredient, demonstrates potential to improve signs of skin ageing: from consumer need to clinical proof.
abstract: BACKGROUND
  The megatrend of population ageing is leading to a growing demand for "anti-ageing" treatments, especially to prevent or treat skin ageing. Facing an increasing offer, consumers are choosing more and more skin care products supported by a scientific rationale, active ingredients and clinical proof of efficacy.
  
  
  OBJECTIVE
  Considering consumer expectations, this research led to the discovery of acetyl aspartic acid (A-A-A), a novel active ingredient to improve sagging skin and loss of skin firmness.
  
  
  RESULTS
  This supplement is featuring seven manuscripts aiming at presenting the research and investigations from consumer insights, discovery of A-A-A, its in vitro activity confirmation, safety assessment, formulation and its dermal absorption to the clinical proof of efficacy, investigated through two pilots' double bind randomized and placebo controlled studies on photo-aged skin.
  
  
  CONCLUSIONS
  This extensive research enabled us to discover A-A-A, as an active ingredient with potential to repair sign of skin ageing and supported by clinical proof of efficacy. This active ingredient will be soon launched in a commercial innovative skin care range, delivering desirable anti-wrinkle and skin lifting benefits.
authors.affiliation: Oriflame Skin Research Institute, Mäster Samuelsgatan 56, Stockholm, 11121, Sweden.
authors.forename: A
authors.initials: A
authors.lastname: Mavon
mesh_terms: D001224:Aspartic Acid / Q000031:analogs & derivatives / Q000494:pharmacology*; D006801:Humans; D015595:Skin Aging / Q000187:drug effects*
chemical_list: D001224:Aspartic Acid
keywords: active ingredient; consumer benefits; lifting; skin ageing