title: Effects of priming self-construals on self-evaluations: Cultural game player perspective.
abstract: This study examined the validity of situational view on culture-specific behaviours focusing on self-evaluation. Two experiments with American students as samples were conducted to examine whether priming their self-construals would affect individuals' self-evaluation. In Experiment 1, the participants' self-evaluation was compared across different conditions of primed self-contruals. In Experiment 2, the participants were split into 2 groups based on their initial default self-consturals and, the self-evaluations were compared across the 2 groups after priming self-contruals. The results demonstrated that although the participants' self-evaluation was initially in accord with their default self-construal, it changed into accord with the primed self-construals. The findings supported the proposed cultural game player view. Implications on situational view of self-evaluation are also discussed.
authors.affiliation: College of Business, Kwangwoon University, Seoul, Republic of Korea.
authors.forename: Jungsik
authors.initials: J
authors.lastname: Kim
authors.affiliation: College of Business and Economics, Hanyang University, Ansan, Republic of Korea.
authors.forename: Eugene
authors.initials: E
authors.lastname: Song
authors.affiliation: Department of Tourism Studies, Yamaguchi University, Yamaguchi City, Japan.
authors.forename: Timothy
authors.initials: T
authors.lastname: Takemoto
mesh_terms: D000293:Adolescent; D000328:Adult; D003469:Culture; D005260:Female; D005717:Games, Experimental; D006801:Humans; D008297:Male; D008875:Middle Aged; D056910:Republic of Korea; D012647:Self-Assessment; D014481:United States; D055815:Young Adult
keywords: Cultural game player; Priming; Self-construal; Self-enhancement; Self-evaluation; Situational view