title: Communicating tobacco product harm: Compared to what?
abstract: With the expansion of tobacco product options, a better understanding is needed of how information about the known and unknown risks of products is communicated to the public. Engaging in comparative processes is an common way for people to understand novel products, but the referent of comparison matters and can influence perceptions and behavior. This paper builds awareness of research from other disciplines, including decision science, marketing, and psychology, which can help inform research and tobacco control efforts.
authors.affiliation: Tobacco Control Research Branch, Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, MD, USA. Electronic address: kaufmana@mail.nih.gov.
authors.forename: Annette R
authors.initials: AR
authors.lastname: Kaufman
authors.affiliation: Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, MD, USA.
authors.forename: Jerry M
authors.initials: JM
authors.lastname: Suls
authors.affiliation: Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, MD, USA.
authors.forename: William M P
authors.initials: WM
authors.lastname: Klein
mesh_terms: D002755:Choice Behavior; D003657:Decision Making; D040261:Harm Reduction; D058015:Health Communication / Q000379:methods*; D006801:Humans; D040541:Marketing; D011634:Public Health; D012306:Risk; D012907:Smoking / Q000523:psychology*; D062789:Tobacco Products
keywords: Communication; Comparison; Harm reduction; Product harm