title: Crisis behavior: An exploration of theories in concert.
abstract: OBJECTIVE
  How might prominent existing communication theory better explain behavior in a crisis context, when considered in concert with one another?
  
  
  METHODS
  This theoretical work highlights the insight to be gained using Situational Crisis Communication Theory and Bandura's notions of self-efficacy to heighten the explanatory power of the Theory of Planned Behavior as applied to communication during times of crisis.
  
  
  CONCLUSIONS
  Situational Crisis Communication Theory better explains how past experience with crisis influences the attitudes and social norms of crisis behavior, while Bandura's notion of self-efficacy speaks more directly to the availability of resources as contributing factors to perceived behavioral control in a crisis situation. As such, the incorporation of these well-developed notions into the broader framework of the Theory of Planned Behavior affords greater understanding of the relationship between communication and behavior during a crisis. Further exploration of this theoretical relationship is warranted.
authors.affiliation: Edward R. Murrow College of Communication, Washington State University, Pullman, Washington.
authors.forename: Jason B
authors.initials: JB
authors.lastname: McConnell
authors.affiliation: Department of Veterinary Clinical Sciences, Washington State University, Pullman, Washington.
authors.forename: Christine
authors.initials: C
authors.lastname: Crudo
mesh_terms: D001290:Attitude; D006801:Humans; D011582:Psychological Theory; D020377:Self Efficacy