title: [A communication campaign to improve how antibiotics are used].
abstract: A wide-scale information campaign, using a memorable slogan, reminded health professionals and users that the prescribing of antibiotics is not 'automatic' in the case of a viral infection. The fight against antibiotic resistant bacteria requires the consumption of these medications to be limited in order to preserve their effectiveness.
authors.affiliation: c/o Revue Soins, Elsevier Masson, 92442 Issy-les-Moulineaux cedex, France. Electronic address: myriam_heron@hotmail.com.
authors.forename: Myriam
authors.initials: M
authors.lastname: Héron
mesh_terms: D000900:Anti-Bacterial Agents / Q000494:pharmacology*; D024901:Drug Resistance, Multiple, Bacterial; D005602:France; D006293:Health Promotion; D006801:Humans; D057970:Inappropriate Prescribing / Q000517:prevention & control*
chemical_list: D000900:Anti-Bacterial Agents
keywords: antibiotic; antibiotique; bacteria; bactérie; communication; information; prevention; prévention; public health; santé publique