title: A New Veil of Ignorance? Commentary on Norton and Ariely (2011).
abstract: Norton and Ariely's (2011, this issue) finding that people prefer relatively equal distributions of wealth begs for further research. It is one thing to argue, as T. Frank (2004) has, that people vote against their interests. But Norton and Ariely seem to show that people vote against their preferences. What does that even mean, and how does it happen?
authors.affiliation: Department of Psychology, Swarthmore College, Swarthmore, PA bschwar1@swarthmore.edu.
authors.forename: Barry
authors.initials: B
authors.lastname: Schwartz
keywords: income equality vs. inequality; new “veil of ignorance”; opacity of individual preferences