title: Public health: The case for pay to quit.
authors.affiliation: Behaviour and Health Research Unit, University of Cambridge, Cambridge CB2 0SR, UK.
authors.forename: Theresa M
authors.initials: TM
authors.lastname: Marteau
authors.affiliation: Behaviour and Health Research Unit, University of Cambridge, Cambridge CB2 0SR, UK.
authors.forename: Eleni
authors.initials: E
authors.lastname: Mantzari
mesh_terms: D005260:Female; D006801:Humans; D008297:Male; D012201:Reward; D016540:Smoking Cessation / Q000379:methods*