title: Examining the Principles of Influence on Safer Sex Communication During Casual and Committed Sexual Encounters.
abstract: Teens and young people are at risk for contracting sexually transmitted infections. Understanding how relationship context may moderate the effectiveness of safer sex communication strategies among this demographic is important information for practitioners striving to promote safer sex behaviors. In this study, focus groups (N = 9) with college students were conducted and analyzed to examine the relation between 6 principles of influence (authority, consistency, liking, reciprocity, scarcity, and social proof) and safer sex communication during committed and casual sexual encounters. Results revealed that with the exceptions of social proof and consistency, the principles of influence were endorsed more frequently for casual than committed sexual encounters. For casual sexual encounters, the principles of authority, reciprocity, and scarcity arose as influential principles. For committed sexual encounters, the principles of consistency, liking, and reciprocity arose as influential principles. These results are discussed with an emphasis on the theoretical and practical implications.
authors.affiliation: a Department of Communication , University of Illinois at Urbana-Champaign , Urbana , Illinois , USA.
authors.forename: Tobias
authors.initials: T
authors.lastname: Reynolds-Tylus
authors.affiliation: b School of Kinesiology and Recreation , Illinois State University , Normal , Illinois , USA.
authors.forename: Anna
authors.initials: A
authors.lastname: Rinaldi-Miles
authors.affiliation: c Department of Communication and College of Medicine , University of Illinois at Urbana-Champaign , Urbana , Illinois , USA.
authors.forename: Brian L
authors.initials: BL
authors.lastname: Quick
mesh_terms: D000293:Adolescent; D000328:Adult; D003142:Communication; D005260:Female; D017144:Focus Groups; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D015146:Midwestern United States; D000067074:Peer Influence; D021841:Safe Sex / Q000523:psychology*; D012747:Sexual Partners / Q000523:psychology*; D013334:Students / Q000523:psychology / Q000706:statistics & numerical data; D014495:Universities; D055815:Young Adult