title: Global warming's five Germanys: A typology of Germans' views on climate change and patterns of media use and information.
abstract: People's attitudes toward climate change differ, and these differences may correspond to distinct patterns of media use and information seeking. However, studies extending analyses of attitude types and their specific media diets to countries beyond the United States are lacking. We use a secondary analysis of survey data from Germany to identify attitudes toward climate change among the German public and specify those segments of the population based on their media use and information seeking. Similar to the Global Warming's Six Americas study, we find distinct attitudes (Global Warming's Five Germanys) that differ in climate change-related perceptions as well as in media use and communicative behavior. These findings can help tailor communication campaigns regarding climate change to specific audiences.
authors.affiliation: University of Zurich, Switzerland.
authors.forename: Julia
authors.initials: J
authors.lastname: Metag
authors.affiliation: University of Zurich, Switzerland.
authors.forename: Tobias
authors.initials: T
authors.lastname: Füchslin
authors.affiliation: University of Zurich, Switzerland.
authors.forename: Mike S
authors.initials: MS
authors.lastname: Schäfer
mesh_terms: D001290:Attitude; D057231:Climate Change; D003142:Communication; D005858:Germany; D057232:Global Warming; D008402:Mass Media / Q000706:statistics & numerical data*; D010465:Perception; D011639:Public Opinion
keywords: Germany; attitudes; audience segmentation; climate change; information; mass media; survey