title: The Seductive Allure of "Seductive Allure".
abstract: The idea of fMRI's "seductive allure" is supported by two widely cited studies. Upon closer analysis of these studies, and in light of more recent research, we find little empirical support for the claim that brain images are inordinately influential.
authors.affiliation: Center for Neuroscience & Society, University of Pennsylvania, Philadelphia mfarah@psych.upenn.edu.
authors.forename: Martha J
authors.initials: MJ
authors.lastname: Farah
authors.affiliation: Center for Neuroscience & Society, University of Pennsylvania, Philadelphia.
authors.forename: Cayce J
authors.initials: CJ
authors.lastname: Hook
keywords: brain imaging; fMRI; neuroethics; publication bias; scientific communication