title: Cessation Outcomes Among Quitline Callers in Three States During a National Tobacco Education Campaign.
abstract: BACKGROUND
  Antismoking mass media campaigns, such as the Centers for Disease Control and Prevention's Tips from Former Smokers (Tips) campaign, increase the number of tobacco users calling tobacco quitlines. Few studies have investigated long-term tobacco use cessation for callers during antismoking media campaigns. Studies have suggested that callers during campaigns may be less committed to quitting and have lower quit rates. This study examines tobacco user cessation outcomes 7 months after quitline enrollment during the 2012 Tips campaign (March 19 through June 10, 2012).
  
  
  METHODS
  We analyzed data for 715 tobacco users who enrolled in the Nebraska, North Carolina, or Texas state quitline multiple-call programs during the 2012 Tips campaign and responded to a 7-month postenrollment survey (38.5% survey response rate). We used multivariable logistic regression analyses to determine whether 7-day and 30-day point prevalence abstinence rates 7 months after enrollment were related to level of exposure to the campaign.
  
  
  RESULTS
  In multivariable models, only lower nicotine dependence and higher call completion were associated with higher odds of 7-day and 30-day abstinence 7 months after enrollment. Tips campaign exposure was not associated with abstinence.
  
  
  CONCLUSIONS
  Once enrolled in quitline counseling, quitline callers achieved similar outcomes regardless of Tips campaign exposure levels. While the campaign did not appear to directly affect odds of tobacco abstinence through quitlines, antismoking mass media campaigns such as Tips are valuable in increasing tobacco users' exposure to quitlines and thus increasing their likelihood of making a quit attempt and eventually achieving tobacco abstinence.
authors.affiliation: Research, Training and Evaluation Services, Alere Wellbeing, 999 Third Ave, Ste 2000, Seattle, WA 98104. Email: Katrina.Vickerman@alere.com.
authors.forename: Katrina A
authors.initials: KA
authors.lastname: Vickerman
authors.affiliation: Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, Georgia.
authors.forename: Lei
authors.initials: L
authors.lastname: Zhang
authors.affiliation: Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, Georgia.
authors.forename: Ann
authors.initials: A
authors.lastname: Malarcher
authors.affiliation: Biostatistics, Inc, Atlanta, Georgia.
authors.forename: Paul
authors.initials: P
authors.lastname: Mowery
authors.affiliation: Alere Wellbeing, Seattle, Washington.
authors.forename: Chelsea
authors.initials: C
authors.lastname: Nash
mesh_terms: D000328:Adult; D037001:Directive Counseling; D004522:Educational Status; D005006:Ethnicity; D005260:Female; D006293:Health Promotion / Q000379:methods*; D015277:Hotlines / Q000706:statistics & numerical data*; D006801:Humans; D019458:Insurance Coverage; D020407:Internet; D016015:Logistic Models; D008297:Male; D008875:Middle Aged; D015999:Multivariate Analysis; D009313:National Health Programs; D009329:Nebraska / Q000453:epidemiology; D009657:North Carolina / Q000453:epidemiology; D010353:Patient Education as Topic; D057566:Self Report; D016540:Smoking Cessation / Q000523:psychology* / Q000706:statistics & numerical data; D013781:Texas / Q000453:epidemiology; D013997:Time Factors; D061485:Tobacco Use Cessation Devices / Q000706:statistics & numerical data; D014029:Tobacco Use Disorder / Q000517:prevention & control / Q000523:psychology; D016896:Treatment Outcome