title: Keas: Developing a Successful Game-Based Employee Wellness Program.
abstract: Keas was founded in 2008 with two core beliefs. The first is that the healthcare crisis in this country must be solved by the people with the true incentive to fix it: The employers. Unhealthy employees cost employers 2 trillion dollars a year, much of which can be avoided with preventative care. The second core idea is that the best way to motivate people to improve their health is with a fun, social gaming experience.
authors.affiliation: Chief Technology Officer, Keas, San Francisco, California.
authors.forename: Adam
authors.initials: A
authors.lastname: Bosworth