title: Public Health Effects of Restricting Retail Tobacco Product Displays and Ads.
abstract: OBJECTIVE
  To estimate the public health impact from restricting US retail point-of-sale (POS) tobacco product displays and advertising.
  
  
  METHODS
  Based on existing research, this paper estimates the effects on initiation and cessation rates from restricting POS tobacco product displays and ads in the US and uses the SimSmoke simulation model to project related smoking declines and health benefits.
  
  
  RESULTS
  New comprehensive POS restrictions are projected to reduce smoking prevalence by approximately 16% [range=3%-31%] relative to the status quo by 2065, preventing about 630,000 smoking-attributable deaths [range=108,000-1,225,000], 215,000 low birth weight births [range=33,000-421,000], 140,000 preterm births [range=22,000-271,000], and 1900 infant deaths from SIDSs [range=300-3800].
  
  
  CONCLUSIONS
  Federal, state, or local action to restrict POS tobacco product displays and ads would contribute to a substantial reduction in smoking-attributed death and disease.
authors.affiliation: Professor, Georgetown University, Lombardi Comprehensive Cancer Center, Washington, DC.
authors.forename: David T
authors.initials: DT
authors.lastname: Levy
authors.affiliation: Georgetown University, Law Center, O'Neill Institute for National & Global Health Law.
authors.forename: Eric N
authors.initials: EN
authors.lastname: Lindblom
authors.affiliation: University of South Carolina, Department of Epidemiology and Biostatistics, Education, and Behavior, Columbia, SC.
authors.forename: Nancy L
authors.initials: NL
authors.lastname: Fleischer
authors.affiliation: University of South Carolina, Department of Health Promotion, Education, and Behavior, Columbia, SC.
authors.forename: James
authors.initials: J
authors.lastname: Thrasher
authors.affiliation: Epidemiologist, Georgetown University, Lombardi Comprehensive Cancer Center, Washington, DC.
authors.forename: Mary Kate
authors.initials: MK
authors.lastname: Mohlman
authors.affiliation: Research Assistant, Georgetown University, Lombardi Comprehensive Cancer Center, Washington, DC.
authors.forename: Yian
authors.initials: Y
authors.lastname: Zhang
authors.affiliation: Trimbos Institute (Netherlands Institute of Mental Health and Addiction), Utrecht, The Netherlands.
authors.forename: Karin
authors.initials: K
authors.lastname: Monshouwer
authors.affiliation: Maastricht University (CAPHRL), Department of Health Promotion, Maastricht, The Netherlands.
authors.forename: Gera E
authors.initials: GE
authors.lastname: Nagelhout
keywords: SimSmoke; modeling; point-of-sale; public health; retail; smoking