title: Six Guidelines for Interesting Research.
abstract: There are many guides on proper psychology, but far fewer on interesting psychology. This article presents six guidelines for interesting research. The first three-Phenomena First, Be Surprising, and Grandmothers, Not Scientists-suggest how to choose your research question; the last three-Be The Participant, Simple Statistics, and Powerful Beginnings-suggest how to answer your research question and offer perspectives on experimental design, statistical analysis, and effective communication. These guidelines serve as reminders that replicability is necessary but not sufficient for compelling psychological science. Interesting research considers subjective experience; it listens to the music of the human condition.
authors.affiliation: University of North Carolina, Chapel Hill kurtgray@unc.edu.
authors.forename: Kurt
authors.initials: K
authors.lastname: Gray
authors.affiliation: Harvard University.
authors.forename: Daniel M
authors.initials: DM
authors.lastname: Wegner
keywords: creativity; data analysis; imagination; research design; social cognition