title: Is there willingness to buy and pay a surcharge for agro-ecological products? Case study of the production of vegetables in Xochimilco, Mexico.
abstract: BACKGROUND
  Around the world there are approximately 2.5 trillion small-scale farmers, most of them subsistence farmers. In the 1970s the green revolution unfolded, which brought benefits to some producers, but it also brought costs, especially for small producers. Agro-ecology is presented as an alternative, but it is necessary to examine whether it is accepted in the markets, especially in developing countries.
  
  
  RESULTS
  This study proves that there is a potential market, in this case in Mexico, but that it will depend on some socio-economic variables such as age, income, gender, product information, among others. Similarly, it is evident that buyers are willing to make an additional payment as compensation.
  
  
  CONCLUSIONS
  Agro-ecology should not be considered as subsistence farming incompatible with the markets. It offers good prospects for increasing production and improving the sustainability of agriculture in marginal areas with few economic resources.
authors.affiliation: Becario del Programa de Becas Posdoctorales en la UNAM, Centro Regional de Investigaciones Multidisciplinarias, UNAM.
authors.forename: Daniel
authors.initials: D
authors.lastname: Revollo-Fernández
mesh_terms: D000328:Adult; D003132:Commerce; D003625:Data Collection; D005260:Female; D006801:Humans; D008297:Male; D008800:Mexico; D008875:Middle Aged; D058871:Organic Agriculture / Q000191:economics*; D011795:Surveys and Questionnaires; D014675:Vegetables / Q000191:economics*
keywords: Mexican consumers; agro-ecological products; pay a surcharge; willingness to buy