title: The Measurement of Pleasure and Pain.
abstract: Pleasure and pain are among our most salient experiences, and we want to know how our pleasures and pains stack up against those of others. Older psychophysical methods fail to provide valid comparisons of pleasure and pain across individuals or groups. We are making progress in measurement, but we still have a ways to go.
authors.affiliation: Department of Food Science and Human Nutrition, University of Florida lbartoshuk@dental.ufl.edu.
authors.forename: Linda
authors.initials: L
authors.lastname: Bartoshuk
keywords: individual differences; pain; perception; pleasure; psychophysics