title: Why we shouldn't normalise the use of e-cigarettes.
authors.affiliation: University of Nottingham, Faculty of Medicine and Health Sciences, D86, Queen's Medical Centre, Nottingham NG7 2HA, UK michael.watson@nottingham.ac.uk.
authors.forename: Michael Craig
authors.initials: MC
authors.lastname: Watson
authors.affiliation: Liverpool John Moores University, Liverpool, UK.
authors.forename: Mark
authors.initials: M
authors.lastname: Forshaw
mesh_terms: D066300:Electronic Nicotine Delivery Systems; D006291:Health Policy / Q000331:legislation & jurisprudence*; D006801:Humans; D011639:Public Opinion; D012938:Social Perception; D019460:Tobacco Industry