title: Europe's governments must implement standardised tobacco packaging now.
authors.affiliation: 1 London School of Hygiene and Tropical Medicine, London, UK Martin.McKee@lshtm.ac.uk.
authors.forename: Martin
authors.initials: M
authors.lastname: McKee
authors.affiliation: 2 Curtin University, Perth, Australia.
authors.forename: Mike
authors.initials: M
authors.lastname: Daube
mesh_terms: D005062:European Union; D006801:Humans; D019064:Product Packaging / Q000331:legislation & jurisprudence* / Q000592:standards*; D000074606:Smoking Prevention; D062789:Tobacco Products