title: Reported health related headlines are often unhelpful.
authors.affiliation: Wye Valley NHS Trust, Hereford HR1 2ER, UK cbyatt@bigfoot.com.
authors.forename: Kit
authors.initials: K
authors.lastname: Byatt
mesh_terms: D015982:Bias; D001943:Breast Neoplasms / Q000401:mortality; D005260:Female; D058015:Health Communication / Q000941:ethics* / Q000379:methods; D006801:Humans; D008297:Male; D008402:Mass Media / Q000941:ethics*; D011471:Prostatic Neoplasms / Q000401:mortality; D015996:Survival Rate; D006113:United Kingdom / Q000453:epidemiology; D014481:United States / Q000453:epidemiology