title: EFFECT OF SOLICITOR'S SUNTANNED FACE ON COMPLIANCE WITH A FACE-TO-FACE HELPING REQUEST: A BRIEF EXAMINATION IN A FIELD SETTING.
abstract: Psychologists have investigated why people want to have a tanned skin and how to prevent people's exposure to solar ultraviolet radiation. However, the effect of suntan on social behavior has not been investigated. In this experiment, conducted in France, a female confederate wearing, or not wearing, a self-tanning cream on her face asked 104 male and 111 female passersby (approximate ages 30 to 60 yr.) to participate in a survey. It was found that more passersby agreed with the request when the interviewer had a suntanned face (52%) than in the control condition (39%). Theoretical and practical interests are discussed.
authors.affiliation: 1 Université de Bretagne-Sud.
authors.forename: Nicolas
authors.initials: N
authors.lastname: Guéguen
mesh_terms: D000328:Adult; D005145:Face; D005260:Female; D006379:Helping Behavior; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D008875:Middle Aged; D012938:Social Perception; D055108:Sunbathing / Q000523:psychology*