title: Effective conservation requires clear objectives and prioritizing actions, not places or species.
authors.affiliation: Australian Rivers Institute, Griffith University, Nathan, QLD 4111, Australia; chris.brown@griffith.edu.au.
authors.forename: Christopher J
authors.initials: CJ
authors.lastname: Brown
authors.affiliation: Quantitative & Applied Ecology Group, School of Botany, The University of Melbourne, Melbourne, VIC 3010, Australia; Centre of Excellence for Environmental Decisions, The University of Queensland, Brisbane, QLD 4072, Australia;
authors.forename: Michael
authors.initials: M
authors.lastname: Bode
authors.affiliation: Centre of Excellence for Environmental Decisions, The University of Queensland, Brisbane, QLD 4072, Australia;
authors.forename: Oscar
authors.initials: O
authors.lastname: Venter
authors.affiliation: Centre of Excellence for Environmental Decisions, The University of Queensland, Brisbane, QLD 4072, Australia; National Environmental Research Program, Environmental Decision Hub, The University of Queensland, Brisbane, QLD 4072 Australia;
authors.forename: Megan D
authors.initials: MD
authors.lastname: Barnes
authors.affiliation: Centre of Excellence for Environmental Decisions, The University of Queensland, Brisbane, QLD 4072, Australia;
authors.forename: Jennifer
authors.initials: J
authors.lastname: McGowan
authors.affiliation: School of Geography, Planning, and Environmental Management, The University of Queensland, St Lucia, QLD 4072, Australia;
authors.forename: Claire A
authors.initials: CA
authors.lastname: Runge
authors.affiliation: School of Geography, Planning, and Environmental Management, The University of Queensland, St Lucia, QLD 4072, Australia; Global Conservation Program, Wildlife Conservation Society, Bronx, NY 10460.
authors.forename: James E M
authors.initials: JE
authors.lastname: Watson
authors.affiliation: Centre of Excellence for Environmental Decisions, The University of Queensland, Brisbane, QLD 4072, Australia;
authors.forename: Hugh P
authors.initials: HP
authors.lastname: Possingham
mesh_terms: D000818:Animals; D044822:Biodiversity; D003247:Conservation of Natural Resources