title: Editorial: Selling Science in the 21st Century (Or, Trying to Teach an Old Dog New Tricks).
authors.affiliation: Department of Medicine, University of Rochester School of Medicine and Dentistry, Rochester, New York 14642.
authors.forename: Stephen R
authors.initials: SR
authors.lastname: Hammes
mesh_terms: D022126:Access to Information; D035081:Editorial Policies; D006801:Humans; D020407:Internet; D010506:Periodicals as Topic; D011643:Publishing; D012586:Science / Q000639:trends*; D061108:Social Media