title: Reply to Brown et al.: Species and places are the priorities for conservation, not economic efficiency.
authors.affiliation: Instituto de Pesquisas Ecológicas, Nazaré Paulista - SP, 12960-000, Brazil; clinton.jenkins@gmail.com.
authors.forename: Clinton N
authors.identifier: http://orcid.org/0000-0003-2198-0637
authors.initials: CN
authors.lastname: Jenkins
authors.affiliation: Nicholas School of the Environment, Duke University, Durham, NC 27708;
authors.forename: Kyle S
authors.identifier: http://orcid.org/0000-0001-5725-1773
authors.initials: KS
authors.lastname: Van Houtan
authors.affiliation: Nicholas School of the Environment, Duke University, Durham, NC 27708;
authors.forename: Stuart L
authors.initials: SL
authors.lastname: Pimm
authors.affiliation: Global Land Cover Facility, Department of Geographical Sciences, University of Maryland, College Park, MD 20742.
authors.forename: Joseph O
authors.initials: JO
authors.lastname: Sexton
mesh_terms: D000818:Animals; D044822:Biodiversity; D003247:Conservation of Natural Resources