title: Synthesizing Marketing, Community Engagement, and Systems Science Approaches for Advancing Translational Research.
abstract: The adoption and implementation of evidence-based interventions (EBIs) are the goals of translational research; however, potential end-users' perceptions of an EBI value have contributed to low rates of adoption. In this article, we describe our application of emerging dissemination and implementation science theoretical perspectives, community engagement, and systems science principles to develop a novel EBI dissemination approach. Using consumer-driven, graphics-rich simulation, the approach demonstrates predicted implementation effects on health and employment outcomes for socioeconomically disadvantaged women at the local level and is designed to increase adoption interest of county program managers accountable for improving these outcomes in their communities.
authors.affiliation: The University of North Carolina at Chapel Hill School of Nursing (Drs Kneipp, Leeman, and Schwartz); Orange County Health Department, Hillsborough, North Carolina (Ms McCall); Gillings School of Global Public Health, The University of North Carolina at Chapel Hill, (Drs Hassmiller-Lich and Schwartz); Research Triangle Institute (RTI) International, Cary, North Carolina (Dr Bobashev and Messrs Riggan and Gil); and Orange County Department of Social Services, Hillsborough, North Carolina (Mr Gilmore).
authors.forename: Shawn M
authors.initials: SM
authors.lastname: Kneipp
authors.forename: Jennifer
authors.initials: J
authors.lastname: Leeman
authors.forename: Pamela
authors.initials: P
authors.lastname: McCall
authors.forename: Kristen
authors.initials: K
authors.lastname: Hassmiller-Lich
authors.forename: Georgiy
authors.initials: G
authors.lastname: Bobashev
authors.forename: Todd A
authors.initials: TA
authors.lastname: Schwartz
authors.forename: Robert
authors.initials: R
authors.lastname: Gilmore
authors.forename: Scott
authors.initials: S
authors.lastname: Riggan
authors.forename: Benjamin
authors.initials: B
authors.lastname: Gil
mesh_terms: D000328:Adult; D003153:Community Health Services / Q000458:organization & administration*; D003256:Community Participation / Q000379:methods*; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D008297:Male; D040541:Marketing / Q000379:methods*; D008875:Middle Aged; D057170:Translational Research, Biomedical / Q000379:methods*; D014481:United States