title: A Content Analysis of Electronic Cigarette Portrayal in Newspapers.
abstract: OBJECTIVE
  To determine how electronic cigarettes (e-cigarettes) are portrayed in newspaper informative articles and opinion pieces.
  
  
  METHODS
  A content analysis was conducted on 450 articles published in the United States from 1997 to mid-2014 and obtained by a Newsbank search. The articles were reliably coded for overall frame, type of article, first topic and main topics addressed.
  
  
  RESULTS
  The article topics have changed over time and suggest significant differences between news articles and opinion pieces. Informative articles focused on e-cigarette regulation, while opinion pieces highlighted their increasing popularity and perceived health benefits.
  
  
  CONCLUSIONS
  This content analysis uncovered significant interest in e-cigarettes, particularly in their regulation. The FDA should consider public perceptions of e-cigarettes when developing regulations.
authors.affiliation: The Ohio State University School of Health and Rehabilitation Sciences, Columbus, OH.
authors.forename: Katherine
authors.initials: K
authors.lastname: Yates
authors.affiliation: The Ohio State University College of Public Health, Columbus, OH.
authors.forename: Katherine
authors.initials: K
authors.lastname: Friedman
authors.affiliation: The Ohio State University School of Communication, Columbus, OH.
authors.forename: Michael D
authors.initials: MD
authors.lastname: Slater
authors.affiliation: The Ohio State University College of Public Health, Columbus, OH.
authors.forename: Micah
authors.initials: M
authors.lastname: Berman
authors.affiliation: The Ohio State University College of Medicine, Columbus, OH.
authors.forename: Electra D
authors.initials: ED
authors.lastname: Paskett
authors.affiliation: The Ohio State University College of Public Health, Columbus, OH.
authors.forename: Amy K
authors.initials: AK
authors.lastname: Ferketich
keywords: content analysis; e-cigarettes; newspapers; regulation