title: MANAGING CUSTOMER RELATIONSHIPS - A HEALTH CARE IMPERATIVE.
authors.forename: Eugene
authors.initials: E
authors.lastname: Fibuch
authors.forename: Arif
authors.initials: A
authors.lastname: Ahmed
mesh_terms: D006268:Health Facilities; D006801:Humans; D017060:Patient Satisfaction; D011369:Professional-Patient Relations; D016730:Program Development