Relationship between Doctors' Prescribing Behavior and Pharmaceutical Promotional Tools: A Pakistani Case.
Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan.
Zaigham
Z
Ali
Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan.
Muhammad Luqman Tauheed
ML
Rana
Lahore Business School, University of Lahore, Lahore, Pakistan.
Atif
A
Mahmood
School of Creative Arts, University of Lahore, Lahore, Pakistan.
Mian Ahmad
MA
Hanan
Institute of Communication Studies, University of the Punjab, Lahore, Pakistan.
Saleem
S
Noshina
Obstetrician & Gynecologist, Maternity & Children Hospital, Buraidah, Al-Qaseem, Kingdom of Saudi Arabia.
Khawar
K
Naila