Characterizing Health Information for Different Target Audiences.
Different groups of audiences in health care: health professionals and health consumers, each have different information needs. Health monographs targeting different audiences are created by leveraging readers' background knowledge. The NCI's Physician Data Query (PDQ®) Cancer Information Summaries provide parallel cancer information and education resources with different target audiences. In this paper, we used targeted audience-specific cancer information PDQs to measure characteristic differences on the element level between audiences. In addition, we compared vocabulary coverage. Results show a significant difference between the professional and patient version of cancer monographs in both content organization and vocabulary. This study provides a new view to assess targeted audience-specific health information, and helps editors to improve the quality and readability of health information.
Institute of Medical Information & Library, Chinese Academy of Medical Sciences, Beijing, China.
Yueping
Y
Sun
Institute of Medical Information & Library, Chinese Academy of Medical Sciences, Beijing, China.
Zhen
Z
Hou
Institute of Medical Information & Library, Chinese Academy of Medical Sciences, Beijing, China.
Li
L
Hou
Institute of Medical Information & Library, Chinese Academy of Medical Sciences, Beijing, China.
Jiao
J
Li
D054626:Consumer Health Information / Q000145:classification*; D016208:Databases, Factual; D006801:Humans; D009323:Natural Language Processing; D009369:Neoplasms / Q000145:classification*; D012660:Semantics; D009626:Terminology as Topic; D018875:Vocabulary, Controlled