title: Shame-based appeals in a tobacco control public health campaign: potential harms and benefits.
authors: Department of Medicine, Stanford Prevention Research Center, Stanford University, Stanford, California, USA.
authors: Cati G
authors: CG
authors: Brown-Johnson
authors: Department of Medicine, Stanford Prevention Research Center, Stanford University, Stanford, California, USA.
authors: Judith J
authors: JJ
authors: Prochaska
mesh_terms: D000329:Advertising / Q000379:methods*; D005260:Female; D006801:Humans; D008297:Male; D012752:Shame; D012907:Smoking / Q000523:psychology*; D016540:Smoking Cessation / Q000523:psychology*
keywords: Advertising and Promotion; Cessation; Denormalization