title: Do consumers 'Get the facts'? A survey of alcohol warning label recognition in Australia.
abstract: BACKGROUND
  There is limited research on awareness of alcohol warning labels and their effects. The current study examined the awareness of the Australian voluntary warning labels, the 'Get the facts' logo (a component of current warning labels) that directs consumers to an industry-designed informational website, and whether alcohol consumers visited this website.
  
  
  METHODS
  Participants aged 18-45 (unweighted n = 561; mean age = 33.6 years) completed an online survey assessing alcohol consumption patterns, awareness of the 'Get the facts' logo and warning labels, and use of the website.
  
  
  RESULTS
  No participants recalled the 'Get the facts' logo, and the recall rate of warning labels was 16% at best. A quarter of participants recognised the 'Get the facts' logo, and awareness of the warning labels ranged from 13.1-37.9%. Overall, only 7.3% of respondents had visited the website. Multivariable logistic regression models indicated that younger drinkers, increased frequency of binge drinking, consuming alcohol directly from the bottle or can, and support for warning labels were significantly, positively associated with awareness of the logo and warning labels. While an increased frequency of binge drinking, consuming alcohol directly from the container, support for warning labels, and recognition of the 'Get the facts' logo increased the odds of visiting the website.
  
  
  CONCLUSIONS
  Within this sample, recall of the current, voluntary warning labels on Australian alcohol products was non-existent, overall awareness was low, and few people reported visiting the DrinkWise website. It appears that current warning labels fail to effectively transmit health messages to the general public.
authors: School of Psychology, Faculty of Health, Deakin University, Locked Bag 20001, Geelong, 3220, Australia. k.coomber@deakin.edu.au.
authors: Kerri
authors: K
authors: Coomber
authors: School of Psychology, Faculty of Health, Deakin University, Locked Bag 20001, Geelong, 3220, Australia. florentine.martino@deakin.edu.au.
authors: Florentine
authors: F
authors: Martino
authors: School of Psychology, Faculty of Health, Deakin University, Locked Bag 20001, Geelong, 3220, Australia. robertbarbour@bigpond.com.
authors: I Robert
authors: IR
authors: Barbour
authors: School of Psychology, Faculty of Health, Deakin University, Locked Bag 20001, Geelong, 3220, Australia. richelle.mayshak@deakin.edu.au.
authors: Richelle
authors: R
authors: Mayshak
authors: School of Psychology, Faculty of Health, Deakin University, Locked Bag 20001, Geelong, 3220, Australia. peter.miller@deakin.edu.au.
authors: Peter G
authors: PG
authors: Miller
mesh_terms: D000293:Adolescent; D000328:Adult; D000428:Alcohol Drinking / Q000517:prevention & control*; D000434:Alcoholic Beverages; D001315:Australia; D001364:Awareness; D005260:Female; D005515:Food Labeling / Q000379:methods*; D006266:Health Education / Q000379:methods*; D006801:Humans; D016015:Logistic Models; D008297:Male; D011939:Mental Recall; D008875:Middle Aged; D011795:Surveys and Questionnaires; D055815:Young Adult