title: Building a new communication paradigm: Can we influence influenza perception?
authors: Modelling and Economics Unit, Public Health England, London, UK; Department of Infectious Disease Epidemiology, London School of Hygiene and Tropical Medicine, London, UK. Electronic address: Mark.Jit@phe.gov.uk.
authors: Mark
authors: M
authors: Jit
authors: New Scientist Magazine, UK.
authors: Debora
authors: D
authors: McKenzie
authors: World Health Organization, Geneva, Switzerland.
authors: Asiya
authors: A
authors: Odugleh-Kolev
authors: Sanofi Pasteur, France.
authors: Stéphane
authors: S
authors: Suisse
mesh_terms: D003142:Communication; D003226:Congresses as Topic; D017281:Cost of Illness; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007251:Influenza, Human / Q000191:economics / Q000517:prevention & control*; D011641:Public Relations; D061108:Social Media; D014611:Vaccination / Q000191:economics